artwork

artwork for THE BACK HORN

August 28, 2015

THE BACK HORN / CD jacket design
artwork + art direction + design

credits:
creative direction: artless Inc.
artwork, art direction: shun kawakami, artless Inc.

design: nao nozawa, artless Inc.
photographer: yuu kawakami
agency: takeshi gonnokami, W inc.
client: JVC KENWOOD VictorEntertainment Corp.


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artwork

business & design research for branding

July 17, 2015

business & design research for branding :

1. Analytics : PPM, 3C, 5 forces, value chain
2. Brand positioning
3. Marketing
4. Business cycle
5. LTV : Life Time Value*

* art + design + business

artwork

brand design strategy

June 21, 2015

brand design strategy :

Quantitative クォンティティー/数量的価値
+ Financial value 経済的価値
+ Functional value 機能的価値
+
Qualitative  クオリティ/質量的価値 → * Premium value
+ Identity value 独自性/思想/哲学
+ Meaningful value 意義/目的
+ Artistic value 芸術的価値/美術的価値

= Brand value ビジネス&ブランド価値

artwork

catalogue design for STRASBURGO

April 08, 2015

STRASBURGO / MONTHLY CATALOGUE
2015 March & April

art direction + graphic design
http://strasburgo.co.jp/

credit:
creative direction: artless Inc.
planning, art direction: shun kawakami, artless Inc.

design: nao nozawa, artless Inc.
photographer: yuu kawakami
client: LIDEA & CO.,LTD

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artwork

invitation design for Cruciani

April 02, 2015

Cruciani / INVITATION 2015
art direction + graphic design
http://strasburgo.co.jp/

credit:
creative direction: artless Inc.
planning, art direction: shun kawakami, artless Inc.

design: nao nozawa, artless Inc.
photographer: yuu kawakami
client: LIDEA & CO.,LTD

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