branding & identity

” huug ” – balance of light and shadow –

October 20, 2012

” huug ” – balance of light and shadow – :
Brand identity & total design

[ brand identity, product design, packageing, AD, website, photography etc…]

official website:
www.huug.jp

credits:
creative direction : artless Inc.+ upsetters architect + tycoon graphics + poant
art direction & Logo design : shun kawakami (artless)
product design: shuzo okabe(upsetters architect)
web design : artless Inc.
copy writing: poant

client : LED ENTERPRISE CO.,LTD.


Brand Logo:
Logo design : shun kawakami (artless)


Product Design (huug 001):
product design: shuzo okabe(upsetters architect)

huug_MG_1973_05huug_MG_1992_05


AD:
art direction & design : shun kawakami (artless)
design: ryo sugi(artless tokyo)
photography : ichigo sugawara

photography : yuu kawakami (artless tokyo)
photo retouch: yoshiaki sakurai (NAM)


website:
www.huug.jp

art direction & design : shun kawakami (artless)
web development : junichi okamoto (artless tokyo)

alog-imac_huug02


© artless Inc. All rights reserved.art direction + design by artless (tokyo) / interactive design by manmaru (paris) / sound by noiselessly