designart tokyo
branding + total design

creative direction: shun kawakami, artless Inc.
graphic design: koyuki inagaki + hitomi yasuda + kanako ueno, artless Inc.
project management: ken aoki + asami kinoshita, artless Inc.
copywriting: river Inc.
photography: yuu kawakami, artless Inc.


DESIGNART is an organization and event founded in 2017. The organization launched itself by initiating a design & art festival spanning across different areas of Tokyo called DESIGNART 2017. Shun Kawakami, as one of the 6 co-founders alongside with Akio Aoki (MIRU design), Hiroshi Koike (NON-GRID / IMG SRC), Okisato Nagata (EXS Inc.), Astrid Klein and Mark Dytham (Klein Dytham architecture), designed the logo and artless Inc. was in charge of building the identity of DESIGNART.

DESIGNART’s first festival, DESIGNART 2017, exhibited “purchasable arts” that visitors could bring home – ranging from interior products, furnitures, wearable arts to fine arts. About 200 creators including renowned Pierre Charpin, participated across 72 venues in Tokyo, and gained 42,500 visitors. Our responsibilities ranged from logo design, stationeries design, content planning to event ephemerals such as booklets, venue facades, flyers, posters and badges.

Being an event with such wide range of exhibits and artists, our approach to the identity was to make it bold, identifiable, yet flexible and sophisticated at the same time. We created a frame with changing shape according to an object inside it, defining the object as a DESIGNART – a piece that crosses boundaries. The logo was seen across the city, framing objects of different scales; a product, wall to a scene. The logo was made recognizable with definite graphic rules. The upper left corner was kept 90°, and black & gold palette were used to complement its well-established exhibitors such as Louis Vuitton, while still being distinguishable.

We believe that the identity performed aesthetic dynamism, while giving a strong character by being instantly recognizable.


DESIGNART (デザイナート)は、2017に発足した組織であり、デザイン&アートフェスティバルの名称です。デザインという共通点を持ちながら、異なる分野を率いる青木昭夫(MIRU DESIGN)、小池 博史 (NON-GRID / IMG SRC)、永田宙郷 (EXS Inc.)、Astrid Klein、 Mark Dytham (Klein Dytham architecture)そして川上シュン(artless Inc.)から成る6名が、発起人としてプランニングからデザインまで手がけました。

‘DESIGNART’を、「デザインとアートの境界をまたぎ、日々の生活に感動を生むもの」と定義し、初回となるDESIGNART 2017では、Pierre Charpinを含む約200のクリエイターが72箇所に参加、42,500人の訪問者が展示品である’DESIGNART’たちを楽しみました。表参道をはじめ、外苑前、原宿、渋谷、恵比寿、中目黒、広尾、代官山、中目黒、六本木と、開催エリアは広範囲にわたり、まさに街全体をミュージアムとしたデザインとアートの祭典になりました。