DFA Design for Asia Awards 2017 Merit Award

November 27, 2017

artless craft tea & coffee
identity + branding + interior design




artless Inc. is proud to announce that our branding project for artless craft tea and coffee was honored with the Merit Award from DFA Design for Asia Awards 2017, one of the most coveted design awards in Asia.

The DFA Awards is an internationally recognized program launched in 2003 by the Hong Kong Design Centre with the aim of cementing Hong Kong’s role as the epicenter of design in Asia. With a focus on the ever-expanding design industry in Asia, the DFA Award recognizes and celebrates exemplary designs with an Asian perspective. With over a thousand entries from more than 23 countries across the globe, the DFA Awards has a strong international influence in Asia. The awards ceremony will take place on December 6th in Hong Kong, and the winning works will be exhibited during “IDFA Awards Exhibition at DesignInspire” at the Hong Kong Convention and Exhibition Centre for three days from December 7th to the 9th.

The Japanese concepts of “wabi-sabi” and “incomplete beauty”, originating from the “sado (tea ceremony)” culture are hard to come by in daily life. artless craft tea & coffee is a tea and coffee stand with the design concept “chashitsu (tea room)”, where the notions of “sado” is expressed through a modern sensibility.

Created and managed by creative agency artless Inc., every aspect of the shop, including spatial design, product design, and graphic design, as well as menu development, is infused with notions inherent in “sado” and expressed through a modern vocabulary to create a “chashitsu” that synthesizes tradition with modernity.

As part of the mission to turn the space into a cultural hub, the shop also includes an art gallery where up-and-coming artists can exhibit their work. The space functions as a place where like-minded creatives can meet and share ideas.

As a space that expresses traditional Japanese culture through a modern aesthetic, the shop has become popular with inbound visitors from around the world, as well as young people who are interested in traditional culture.


■ artless craft tea & coffee
nakame gallery street J2
2-45-12, kami-meguro, meguro-ku, tokyo 153-0051 japan
tel. 03-6434-1345
opening hours/11:00~20:00 ※open daily except otherwise noticed

artless Inc.がトータルプロデュースと運営を行う artless craft tea & coffeeが、香港の権威あるデザイン賞「アジアデザイン賞 / DFA Designs for Asia Awards 2017」の「優秀賞 / Merit Award」を受賞しました。

DFA Design For Asia Awards 2017
AWARD : Merit Award
PROJECT NAME : artless craft tea & coffee – Identity & Branding

アジアデザイン賞(DFA)は、香港をアジアのデザイン拠点として位置づけるべく、2003年に香港デザインセンターの主催によって開始された世界的なデザイン賞で、毎年世界23カ国以上、1000件以上のエントリーのある国際的なアワードです。本年度は2017年12月6日に香港で授賞式が行われ、12/7~9の3日間 Hong Kong Convention and Exhibition Centreにて開催される「IDFA Awards Exhibition at DesignInspire」にて受賞作品の展示が予定されています。

茶道の「侘び寂び」そして「未完の美」という日本独自の美意識をベースに現代的なデザイン表現を行った artless craft tea & coffee は、空間デザインのコンセプトを「現代の茶室」とし、茶道においてと同様に空間・プロダクト・グラフィックなど細部へのこだわりと配慮を大切にしています。また店内奥には、文化の拠点として新たな価値やコミュニケーションが生まれる場所としてアポイントメント制ギャラリーを併設。現代的な美意識と伝統的な日本文化を表現する空間として、世界中の旅行客や伝統文化に興味を持つ若者が日々多く訪れています。

お近くにお越しの際は、ぜひ artless craft tea & coffee にお立ち寄り下さい。


■ artless craft tea & coffee
東京都目黒区上目黒 2-45-12 nakame gallery street J2(85)
tel. 03-6434-1345
営業時間/11:00~20:00 不定休


credit :
planning, art direction, graphic & interior design, artwork: shun kawakami, artless Inc.
construction & design: kogazo architects
graphic & web design: shinsaku iwatachi, artless Inc.
web programming: adrien dufond, artless interactive
photography: yuu kawakam, artless Inc.

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branding & identity

branding for The Tokyo Restaurant.

August 28, 2017

The Tokyo Restaurant.

credit :
vi design by artless Inc.
commissioned by Plan・Do・See Inc.

creative & art direction: shun kawakami, artless Inc.
graphic design: koyuki inagaki, artless Inc.
product photography: yuu kawakami, artless Inc.
interior design: Hirsch Bedner Associates

Located in the hustle and bustle of the city centre in Kuala Lumpur, Malaysia, “The Tokyo Restaurant.” is a Japanese restaurant & bar in ISETAN THE JAPAN STORE, produced by Plan・Do・See, Inc. We, artless Inc., was given an opportunity to carry out branding & visual identity for the restaurant.

Our branding span across a wide range of media from logo design to stationeries, menu, sign design and copywriting. The key concept for the visual identity is “marriage of authenticity and light-heartedness.” Classic typefaces were chosen to create an authentic atmosphere for the brand, while the abstracted monogram adds a contemporary, approachable look.

We have created an extensive corporate identity guideilne in order to ensure the correct delivery of the brand’s tone and manner by local designers. The corporate identity guideline includes: the usage of logos and its versions, examples of typeface usages, direction for photographys and copywriting.

The Tokyo Restaurant. is suited for various occasions whether your visit is with family, friends or as a couple. The brand design sets the restaurant down-to-earth, while not compromising on the sophisticated mood. We believe that, with our own Japanese sense of aesthetics, we were able to express the sophisticated, contemporary atmosphere for the audience in Kuala Lumpur.

2017年2月、マレーシア・クアラルンプール中心部に位置するISETAN THE JAPAN STORE内にオープンした、レストラン&バー「THE TOKYO RESTAURANT.」のブランディング&V.I.を担当しました。


現地のデザイナーの手に渡った後も、THE TOKYO RESTAURANT.の空気感が的確に表現され続けるように、ブランドガイドラインには、ロゴのバリエーション、使用ルール、タイプフェイスの文字組例、写真撮影のディレクション、コピーライティングのトーン&マナーを含めています。

家族、友人、恋人となど、様々なシーンに対応するオールデイダイニングでありながら、上品さを兼ね合わせた 「THE TOKYO RESTAURANT. 」。日本の感性を通しながら、ローカルなオーディエンスに受け入れられる、コンテンポラリーなアウトプットを意識したブランディング・プロジェクトです。















branding & identity

planning + branding for QM weather.

July 25, 2017

QM weather.
planning + branding

credit :
concept planning: QUANTUM Inc., artless Inc.
product development: QUANTUM Inc., KAMARQ Holdings
creative & art direction: shun kawakami, artless Inc.
graphic design: koyuki inagaki, artless Inc.
photography: yuu kawakam, artless Inc.

We, artless Inc., worked with QUANTUM Inc. and KAMARQ Holdings to brand their IoT weather forecast product ‘QM weather.’

Available for purchase at Tsutaya Bookstore, the product initially started as an installation art for Hotel Risveglio Akasaka that opened in 2015. We have elevated the idea into a product that can be enjoyed at home, offices and retail stores. Our responsibilities included: art direction, branding and graphic design.

The subtle red dot we employed in QM weather.’s logo takes its inspirations from the Sun. The typeface chosen, Mark OT, a young typeface of the 21st century, represents new generation in a down-to-earth manner.
Alongside with the logo, we have created app design, packaging design, instrucition manual and iconography. ‘QM weather.’ comes in 4 versions of weather icons, created by 4 different designers. We contributed one set of icons that compliments the branding with its minimalistic lines accompanied by subtle dots.

With the clear appetite recognised for IoT devices in Asian region, we regard QM as a reflection of the diverse and inclusive nature of today’s IoT market, and have graphically translated it to a brand that is acceptable by a wide range of audience as a part of their daily life.

この度 artless Inc. はQUANTUM Inc.、KAMARQ Holdingsと共同で、天気を感じるIoTサイネージプロダクト「QM weather. 」を開発しました。

2015年にオープンした「HOTEL RISVEGLIO AKASAKA」のロビーに、QUANTUM Inc.とのコラボレーションで制作したIoT天気予報インスタレーションをパーソナルユースに変化させ、卓上インテリアとして楽しめるプロダクトにしました。アートディレクション・ブランディング・グラフィックデザインに携わり、ロゴをはじめとしたアイデンティティ構築、アイコン・アプリ・パッケージデザインを担当しています。

天気を象徴する太陽のイメージから、「QM weather. 」のアイデンティティはデザインされています。「IoT」というテクノロジーが、さりげなく、そっと生活に寄り添えるような佇まいになるように、モダンでありながら柔らかい雰囲気を大事にしました。ロゴタイプには、丸みが特徴的で親しみやすさを感じる「Mark OT」を使用し、赤いピリオドを印象的に添えています。


「QM weather. 」は7月20日より蔦屋書店、NU茶屋町にて販売しており、KAMARQのECサイト他













branding & identity

branding + photo direction for THE CONRAN SHOP

June 01, 2017

branding + photo direction

credit :
creative direction: shun kawakami, artless Inc.
art direction & design: nao nozawa, artless Inc.
design: shinsaku iwatachi, artless Inc.
interior styling: yuki nakabayashi
illustration: stephen smith (Neasden Control Centre)
photographer: yuu kawakami
project management: yuri izushi, artless Inc.
client: Conran Shop Japan Ltd.

Continuing our work with THE CONRAN SHOP, we were in charge of designing their annual furniture catalogue for 2017.
With a significantly increased page count where we were able to include more photographs than in previous years, our goal was to create a design that draws the reader in and stimulates their imaginations of their ideal interior design.

In collaboration with a London based illustrator, we inserted illustrations that were drawn for each furniture category, and created a catalogue that is both informative and playful.
This marks the third year that we worked on THE CONRAN SHOP catalogue, and we believe we were able to create one that communicates the refinement and diversity of their furniture collection. The furniture catalogues are available in stores.

2017年も引き続き「THE CONRAN SHOP」のカタログデザインを担当させて頂きました。

今年度は大幅にページ数も増え、スタイリングフォトも数多く盛り込むことで、インテリアのイメージがより広がるような華やかなカタログとなっております。今回はイラストレーターとのコラボレーションワークとなっており、カテゴリー毎にイラストを織り込むことで playful なカタログとなる様にデザイン致しました。

カタログ制作3年目となる今年も、THE CONRAN SHOPの洗練されたデザインファーニチャーのイメージをより印象的にお届けするカタログになったかと自負しております。どうぞ店頭でお手にとってご覧下さい。











branding & identity

branding for Asahiyaki -Shorokai-

March 17, 2017

朝日焼/松露会 Asahiyaki -Shorokai- / Invitation card, Pamphlet and Gift wrapping paper
branding + design

creative direction & artwork: shun kawakami, artless Inc.
art direction & design: nao nozawa, artless Inc.
design: shinsaku iwatachi, artless Inc.
photographer: yuu kawakami, artless Inc.
client: Asahiyaki

We were approached by Hosai Matsubayashi the 16th generation master of Asahiyaki, the pottery workshop in Uji/Kyoto with a 400 year history; to design an invitation card, pamphlet, and gift wrapping paper for the Name-taking ceremony held last autumn and the Shorokai event celebrating its 50th year.

With its origin as a booster club for Asahiyaki, Shorokai has grown to become a gathering place for like-minded people who share an interest in the tea culture of Uji and enjoy modern handicrafts. Through a reserved and stately design that uses the culturally significant pine tree as a key motif, our goal was to capture the event’s long and rich history. The yatsuhashi handed out as a gift at the Name-taking ceremony was provided by Shogoin Yatsuhashi, the originator of the popular regional confectionary. We designed a wrapping paper that reflects the quality and sophistication of the gift.

With design as our medium, artless will continue to spread and pass on the rich cultures of Japan as exemplified by Asahiyaki and Shorokai, as well as the ‘authentic Japanese aesthetic’; to the world.





















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© artless Inc. All rights direction + design by artless (tokyo) / interactive design by manmaru (paris) / sound by noiselessly