branding & identity

BRIDGESTONE POTENZA | branding for europa

December 26, 2010


AD :

calligraphys :
art direction : shun kawakami (artless)
design : artless tokyo
calligraphy : gen miyamura

cars :

art direction and photo direction : shun kawakami (artless)
design : artless tokyo
photography : ichigo sugawara

credits :

Website :
creative direction : cailoghi s.r.l [Firenze / Italia].
art direction and design : shun kawakami (artless)
design support: kotenhits
interactive design : artcode Inc.
sound : leo sato
photography : ichigo sugawara, Darren Heath


KEISUKE MATSUSHIMA + printemps : christmas cake [package design]

December 20, 2010

KEISUKE MATSUSHIMA & Clementine gateau chocolat:
Christmas Cake

[package design]

produce: keisuke matsushima + diglee
art direction and design: artless inc.
client: printemps ginza


SYNAPSE – the university of tokyo

December 16, 2010

SYNAPSE by Academic Groove – The University of Tokyo 東京大学

2010.12.26.(SUN) OPEN 16:00 / START 16:30 / CLOSE: 20:00
Venue: Fukutake Hall in The Univercity of Tokyo Hongo campus
会場:東京大学本郷キャンパス 福武ホール

Orist Workshop Directed by Tomohiro Tachi 舘知宏
Keiichiro Shibuya × Takashi Ikegami 渋谷慶一郎 × 池上高志
Kyohei Sakaguchi × Yusuke Nakamura 坂口恭平 × 中村雄祐

Organized by SYNAPSE
Sponsored by an award project of the students of the university of Tokyo,
“We make the university of Tokyo more attractive by editing!”.
Supported by Yamaguchi Center for Arts and Media [YCAM]

poster graphic :
creative direction : keiichiro shibuya (ATAK)
art direction and design : shun kawakami (artless)
coordinate : SYNAPSE


[press] graphic design for fashion

December 12, 2010

artless Inc. | for ISSEY MIYAKE

by Jay Hess and Simone Pasztorek

Laurence king publishing ltd.
London, Uk

800 illustrations
240 pages
280 x 216 mm
ISBN 978 1 85669 693 7
Published October 2010

Fashion is a high-impact, fast-paced industry that demands an aspirational visual message and requires constant reinvention. Graphic design for fashion must represent the core values of the brand while pushing boundaries and expectations.

Often seen as a showcase relationship for a design studio, the seasonal nature of the end product provides a limitless testing ground for new ideas and innovative production solutions.

This visually led book contains a global selection of the best graphic design studios’ work within the fashion industry – from packaging and lookbooks to swing tags and invitations – with exclusive insights from both clients and designers. The book features not simply the visual identities of big budgets and luxury brands, but showcases the creative processes of the world’s leading design studios.

With each of the four chapters printed on a different paper stock, the book itself reflects the exciting graphic developments in the field of fashion. The result is a visually diverse collection of graphic design, which is a rich source of inspiration for new and groundbreaking production techniques and a perfect reference point for those across the creative industries.

Born in Austria, Simone Pasztorek studied graphic design in Vienna and later graduated from Central St Martins, London. After working for TANK magazine, she joined with Jay Hess under the name byBOTH. She has designed magazines, books and packaging, mainly for fashion clients.

Before graduating from Central St Martins, London, Jay Hess studied graphic design in NC State University. He has worked as a designer for a number of years, in the US and UK. He now runs the London-based studio byBOTH with Simone Pasztorek, mainly working in the fields of editorial, graphic, type and web design.


Seoul Design Festival 2010 [installation]

December 09, 2010

Seoul Design Festival 2010 :

2010. 12/8 – 12/12 [10:30〜19:00]
at COEX (Holl C / Pacific Hall)
World Trade Center Samseong-dong, Gangnam-gu, Seoul

art direction and design: artless Inc.
motion graphics: shun kawakami + edp graphic works
client: design house (Seoul Design Festival)


Exhibition Booth :

Video :

Untitled from shun kawakami on Vimeo.

DM :

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© artless Inc. All rights direction + design by artless (tokyo) / interactive design by manmaru (paris) / sound by noiselessly