branding & identity

” huug ” – balance of light and shadow –

October 20, 2012

” huug ” – balance of light and shadow – :
Brand identity & total design

[ brand identity, product design, packageing, AD, website, photography etc…]

official website:
www.huug.jp

credits:
creative direction : artless Inc.+ upsetters architect + tycoon graphics + poant
art direction & Logo design : shun kawakami (artless)
product design: shuzo okabe(upsetters architect)
web design : artless Inc.
copy writing: poant

client : LED ENTERPRISE CO.,LTD.


Brand Logo:
Logo design : shun kawakami (artless)


Product Design (huug 001):
product design: shuzo okabe(upsetters architect)

huug_MG_1973_05huug_MG_1992_05


AD:
art direction & design : shun kawakami (artless)
design: ryo sugi(artless tokyo)
photography : ichigo sugawara

photography : yuu kawakami (artless tokyo)
photo retouch: yoshiaki sakurai (NAM)


website:
www.huug.jp

art direction & design : shun kawakami (artless)
web development : junichi okamoto (artless tokyo)

alog-imac_huug02

print

“design and paper engineerings” paper box by artless gold*

October 18, 2012

“design and paper engineerings”
paper box by artless gold*

www.d-pe.com

*artless gold is new gold paper.

products :
premium case by artless gold*
business card case by artless gold*
penholder by artless gold*
folder by artless gold*

credits :
creative direction: artless Inc.
art direction and design : shun kawakami (artless)
design assistant: ryo sugi, koki takahashi, taichiro takeo, hikaru mugita (artless tokyo)
photo: yuu kawakami (artless tokyo)

client : Yoshimori Inc.











installation & interior

“design and paper engineerings” at TENT LONDON 2012 (UK)

October 14, 2012

“design and paper engineerings”
at TENT LONDON 2012 (UK)

www.d-pe.com

at
TENT LONDON: The Multi-faceted Design Event
www.tentlondon.co.uk

Tent London is one of the largest design trade shows taking place during the London Design Festival. Now in its sixth year at the Old Truman Brewery, Tent presents over 200 international exhibitors…

credits :
creative direction : artless Inc.
art direction, Logo, Concept, design : shun kawakami (artless)
design assistant: ryo sugi, koki takahashi, taichiro takeo, hikaru mugita (artless tokyo)
exhibition preparation: TRNK

client : Yoshimori Inc.

TENTLONDON2012-1-064

TENTLONDON2012-2-067

TENTLONDON2012-3-076


© artless Inc. All rights reserved.art direction + design by artless (tokyo) / interactive design by manmaru (paris) / sound by noiselessly