branding & identity

brand design for MODERN KYOTO CERAMIC

April 11, 2016

MODERN KYOTO CERAMIC
branding + exhibition design
http://www.modernkyotoceramic.com/

credit :
branding & art direction: shun kawakami, artless Inc.
graphic design: nao nozawa, artless Inc.

website design: koyuki inagaki, artless Inc.
programming: adrien dufond, artless interactive
artists on 3rd exhibition: hirotsugu ogawa, junpei omori, maryu sugita, shinya taniguchi, takao kano, yusuke matsubayashi
curator: aiko shimizu + toryo ito
producer: ryo kagami, teppei shinabe
photographer: kaoru kuwajima
support staff: mariko katayama, masahiro yoshida, tomokazu suigura
translation: alice caffyn, yuka maeda, akiho Horton

Art direction by artless Inc., MODERN KYOTO CERAMIC is an experimental gathering of contemporary artists with the aim of exploring the past, present, and future of ‘Kyo-yaki’, traditional high-fired ceramics produced in Kyoto.
We strongly identified with the group’s vision and had operated as an art director for their exhibition MODERN KYOTO CERAMICS 2015.
Our activities were not only limited to graphic design, but had also had a hand in producing signage and spatial design, as well as setting up a website that chronicled the participating artists’ creative journeys.
As an ongoing project we are dedicated to supporting the creativities, and will continue to relay the talent and vision of the artist at MODERN KYOTO CERAMIC.

MODERN KYOTO CERAMIC is an experimental space created for the pursuit of the pottery symbolizes the age we live in ‘now’.
Many skilled artisans and potters feature in the history of ‘Kyo-yaki’: Nonomura Ninsei and Ogata Kenzan in the Edo period; Kinkozan Sobei and Seifu Yohei in the Meiji period; and Yagi Kazuo in the postwar period.
These potters – influenced by the times they lived in – strove to pursue the ‘now’ of their respective eras and succeeded in producing pottery that defined them.
MODERN KYOTO CERAMIC takes a different theme based on ‘Kyo-yaki’ every year.

artlessがアートディレクションを務める「MODERN KYOTO CERAMIC」は、現代作家の視点から、京都の伝統的なやきもの「京焼」についての過去・現在・未来を探求するための実験的な機会です。
弊社はこの活動に深く共感し、昨年の展覧会「京焼+琳派 今展 2015」ではグラフィック、会場構成企画、サインデザインを担当、そしてその活動記録を紹介するウェブサイトを立ち上げる等、包括的なデザインを手がけています。
今後もクリエイティブのサポーターとして参画し、随時、活動内容や展覧会情報を発信していきますので、ぜひご期待ください。

「MODERN KYOTO CERAMIC」とは、現代作家の視点から、京都の伝統的なやきもの「京焼」についての過去・現在・未来を探求するための実験的な機会です。
京都のやきもの「京焼」は京文化から始まり、中国やヨーロッパなどさまざまな地域の文化の刺激を受けながら、現在までにその姿を変えてきました。
江戸時代には野々村仁清、尾形乾山、明治時代には錦光山総兵衛、清風余平、戦後には八木一夫といった多くの名工、陶芸家が、その時代の影響を受けながらその時々の ”いま” を追求し、時代を象徴する「京焼」を生み出してきました。
「MODERN KYOTO CERAMIC」では、この「京焼」をめぐるさまざまなテーマに毎年、挑戦していきます。

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invitation design for Cruciani

April 02, 2016

Cruciani / INVITATION 2015
art direction + graphic design
http://strasburgo.co.jp/

credit:
creative direction: artless Inc.
planning, art direction: shun kawakami, artless Inc.

design: nao nozawa, artless Inc.
photographer: yuu kawakami
client: LIDEA & CO.,LTD

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catalogue design for THE CONRAN SHOP

April 01, 2016

THE CONRAN SHOP / SS catalogue 2016
art direction + graphic design

credit :
creative direction: artless Inc.
planning, art direction: shun kawakami, artless Inc.

design: nao nozawa, artless Inc.
photographer: yuu kawakami
client: Conran Shop Japan Ltd.

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branding & identity

brand design for LUMINE CARD

April 01, 2016

LUMINE CARD / card and advertising design
branding + graphic design

credit:
creative direction: artless Inc.
planning, art direction: shun kawakami, artless Inc.

design: kazuki kaneko, artless Inc.
assistant design: koyuki inagaki + shinsaku iwatachi, artless Inc.
photographer: osamu yokonami
retoucher: akiko kumagai, manabu asari
photographer (product): yuu kawakami
agency: JR Higashi Nihon Kikaku
client: LUMINE

“LUMINE”, one of the most prominent lifestyle and fashion department stores in Japan, tasked us to redesign their credit card “LUMINE CARD”.
We were in charge of not only the design of the card, but also the branding of the renewal campaign that aims to take their brand into a new direction.

We were to create a design that has a global sensibility, a neutral aesthetic and a wide appeal. As the art director of the campaign, we oversaw the design of all the collateral materials for the card, from leaflets and posters, to in-train advertisements, billboards, and sign-up booths.

Our concept for the redesign was ‘Crossing Lines’. The key visual, a convergence of lines on a white background, was created by superimposing the individual letters of LUMINE on top of each other. The crossing of lines from different directions expresses how customers encounter a multitude of services and products to create a new lifestyle; and how LUMINE will play an even more intimate role in their lives and provide new values.
Simple yet elegant design encapsulates the new philosophy of LUMINE.

若年層を中心に人気を誇るファッションビル「ルミネ」のクレジットカード「ルミネカード」が2016年3月にデザインをリニューアルしました。
ルミネの目指す新しい方向性とユーザーターゲットを意識した、ルミネカードの新たなブランディングをartlessが担当しています。

幅広いターゲットに好まれる、グローバルな感性とニュートラルなデザインを意識し、カード及びそれに付随する小型グラフィックス、車内広告、ビルボード広告、カード案内のブースなど、ルミネカードに関わるアートディレクションとデザインを担当しています。

デザインコンセプトは「Crossing Lines」。白をベースに、さまざまな方向から交差するラインは、LUMINEの文字を重ね合わせたもの。お客様が多種多様な商品やサービスに出逢い、今までにない新しいライフスタイルを作り出す様子をイメージしたラインは、ルミネが今まで以上にお客様の日常に寄り添う存在であること、さらに新しい価値を生み続ける存在であることを表現しています。
シンプルでありながらも上質なデザインとなっており、ルミネの目指す新しい世界観を表現しています。

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© artless Inc. All rights reserved.art direction + design by artless (tokyo) / interactive design by manmaru (paris) / sound by noiselessly