branding & identity


June 26, 2018

designart tokyo
branding + total design

creative direction: shun kawakami, artless Inc.
graphic design: koyuki inagaki + hitomi yasuda + kanako ueno, artless Inc.
project management: ken aoki + asami kinoshita, artless Inc.
copywriting: river Inc.
photography: yuu kawakami, artless Inc.


DESIGNART is an organization and event founded in 2017. The organization launched itself by initiating a design & art festival spanning across different areas of Tokyo called DESIGNART 2017. Shun Kawakami, as one of the 6 co-founders alongside with Akio Aoki (MIRU design), Hiroshi Koike (NON-GRID / IMG SRC), Okisato Nagata (EXS Inc.), Astrid Klein and Mark Dytham (Klein Dytham architecture), designed the logo and artless Inc. was in charge of building the identity of DESIGNART.

DESIGNART’s first festival, DESIGNART 2017, exhibited “purchasable arts” that visitors could bring home – ranging from interior products, furnitures, wearable arts to fine arts. About 200 creators including renowned Pierre Charpin, participated across 72 venues in Tokyo, and gained 42,500 visitors. Our responsibilities ranged from logo design, stationeries design, content planning to event ephemerals such as booklets, venue facades, flyers, posters and badges.

Being an event with such wide range of exhibits and artists, our approach to the identity was to make it bold, identifiable, yet flexible and sophisticated at the same time. We created a frame with changing shape according to an object inside it, defining the object as a DESIGNART – a piece that crosses boundaries. The logo was seen across the city, framing objects of different scales; a product, wall to a scene. The logo was made recognizable with definite graphic rules. The upper left corner was kept 90°, and black & gold palette were used to complement its well-established exhibitors such as Louis Vuitton, while still being distinguishable.

We believe that the identity performed aesthetic dynamism, while giving a strong character by being instantly recognizable.


DESIGNART (デザイナート)は、2017に発足した組織であり、デザイン&アートフェスティバルの名称です。デザインという共通点を持ちながら、異なる分野を率いる青木昭夫(MIRU DESIGN)、小池 博史 (NON-GRID / IMG SRC)、永田宙郷 (EXS Inc.)、Astrid Klein、 Mark Dytham (Klein Dytham architecture)そして川上シュン(artless Inc.)から成る6名が、発起人としてプランニングからデザインまで手がけました。

‘DESIGNART’を、「デザインとアートの境界をまたぎ、日々の生活に感動を生むもの」と定義し、初回となるDESIGNART 2017では、Pierre Charpinを含む約200のクリエイターが72箇所に参加、42,500人の訪問者が展示品である’DESIGNART’たちを楽しみました。表参道をはじめ、外苑前、原宿、渋谷、恵比寿、中目黒、広尾、代官山、中目黒、六本木と、開催エリアは広範囲にわたり、まさに街全体をミュージアムとしたデザインとアートの祭典になりました。




branding & identity

branding for takami holdings

June 26, 2018

takami holdings
branding + visual identity

creative & art direction: shun kawakami, artless Inc.
graphic design: koyuki inagaki, artless Inc.
assistant design: kanako ueno, artless Inc.
project management: asami kinoshita, artless Inc.
copywriting: dai takeuchi, river Inc.
key visual photography: takashi yasui, koyuki inagaki
web programming: hyrax inc.
client: takami holdings


artless Inc. is in charge of carrying out the V.I. design and brand direction for “TAKAMI HOLDINGS”, a holding company that owns “TAKAMI BRIDAL” and its affiliated companies in the field of hospitality.

“TAKAMI BRIDAL” first opened in Kyoto as a kimono store, and since its establishment in 1923, the company has been flexibly evolving itself to suit the needs of the era. At present, TAKAMI BRIDAL offers services borderlessly across the filed of hospitality, from self-production of bridal dresses, styling kimonos, event planning, arranging overseas wedding ceremonies to food & beverages.

artless Inc. has designed and directed the V.I. and branding for TAKAMI HOLDINGS with a focus on “authentic hospitality.” Our task involved integrated design strategy through logo design, stationeries, corporate website, recruit website, copywriting, invitation and greeting cards.

To carry the weight of the company’s history and its trustworthiness, the logo design is based on Venetian typeface which is tailored letter by letter to add a warm, organic touch. The corporate colour is grey, which represents ‘the art of being a complement’. TAKAMI HOLDINGS’s philosophy in hospitality lies on enhancing or emphasizing the qualities of its customer’s moments shared with them. The corporate visual features abstract scenery, providing a plesant presence rather than calling for an attention.

This is a project that delicately communicates of confidence, authenticity and quality through the holistic design approach.


artless Inc.は、1923年に京都にて創業した「TAKAMI BRIDAL」並びに、系列会社を束ねるために設立された「TAKAMI HOLDINGS」のV.I.構築とブランディングを担当しています。

「TAKAMI BRIDAL」は、1923年に呉服屋として創業して以来、時代とともに柔軟に進化を遂げ、今ではウェディングドレスのインポートをはじめとした、自社ブランドでのドレス制作・着物のコーディネート・イベントプランニング・海外挙式のプロデュース・飲食事業など、ホスピタリティ分野を横断したサービスを提供しています。





* about us (company Information)

office / address

June 22, 2018

For new business enquiries please contact ” “ ,
we will contact you as soon as possible.


nakame gallery street J2+J3
(Nakameguro koukashita/85+86)
2-45-12 kami-meguro
tokyo 153-0051 japan




gojo place, ebisucho,
kyoto 600-8302 japan

News & Information
on Facebook

branding & identity

brand visuals for MIST Hotel and Pullman Kaifeng

June 01, 2018

MIST Hotel and Pullman Kaifeng
creative direction & photo direction

credit :
art direction: shun kawakami + koyuki inagaki, artless Inc.
photography: yoshihiro makino, W Inc.

Yoshihiro Makino

artless Inc. has carried out art direction for photoshooting promotional visuals at “MIST Hotel” and “Pullman Kaifeng” – luxury hotels owned by Central China Hotel Management, who has been earning reputations from their past projects in Henan Province.

Photographer Yoshihiro Makino and creative director Shun Kawakami have vividly captured the spatial atmosphere of the locations. Yoshihiro Makino is a photographer, based in Los Angeles whilst actively going across West and East coasts, whose primary expertise includes interior photography, landscape photography and documentary portraits.

“MIST Hotel” is a luxury resort hotel, for which artless Inc. carried out an integrated visual identity design that consists of: logo, wayfinding, amenity and website deisgn.


中国・江南省を中心にホスピタリティ事業での実績を誇る「Central China Hotel Management Group」のラグジュアリーホテル「MIST Hotel」「Pullman Kaifeng」において、イメージビジュアル撮影のディレクションを行いました。

LAを拠点に西海岸と東海岸をバイコースタルに行き来しながらも、グローバルなフィールドでインテリアやランドスケープ、ドキュメントポートレイトの撮影を得意とするフォトグラファー Yoshihiro Makino 氏を迎え、弊社クリエイティブディレクター・川上シュンとのコラボレーションにより、空間に流れる空気感を切り取りました。

「MIST Hotel」はロゴ、サイン、アメニティデザイン、ウェブサイトデザインまで弊社がトータルデザインとブランディングを手がけたリゾートホテルです。


Untitled Session0591
Untitled Session0634eUntitled Session0646e
Untitled Session0793e
Untitled Session0859
Untitled Session0940e
Untitled Session1117
Untitled Session1257e
Untitled Session1292
Untitled Session1326e
Untitled Session1399e
Untitled Session1485e

Pullman Kaifeng
Untitled Session1666e
Untitled Session1762
Untitled Session1796
Untitled Session1883e
Untitled Session1958e
Untitled Session2015e
Untitled Session2102
Untitled Session2146e
Untitled Session2226e

© artless Inc. All rights direction + design by artless (tokyo) / interactive design by manmaru (paris) / sound by noiselessly