branding & identity

artless craft tea & coffee

August 26, 2016

artless craft tea & coffee

planning, art direction, graphic and interior design, artwork: shun kawakami, artless Inc.

construction and design: kogazo architects
graphic and web design: shinsaku iwatachi, artless Inc.
web programming: adrien dufond, artless interactive
photography: yuu kawakami, artless Inc.

artless craft tea & coffee is a coffee stand produced, designed, and managed by artless Inc. Located in the beating heart of Harajuku, the stand doubles as our second office in Tokyo.

With a focus on the word craft, we provide single origin coffees from small independent farms, known as micro-lots or micro-mills. From the illustrious lives of the farmers to the manufacturing and distributing process, each coffee has a unique story to tell. Through a carefully calibrated hand dripping process, we deliver these stories one cup at a time. 

Our roasted Japanese teas are brewed using organic and pesticide-free tea leaves, harvested by hand in small-scale farms. The tea leaves are delicately roasted and prepared in a Tokoname ware tea pot made by some of the finest craftsman in Japan. Every care is made to ensure that the essence of the leaves are distilled in every single drop.

In addition, we provide an option of adding fresh organic milk to soften and further enrich the coffee or tea. 

Designed as a modern take on the Japanese tea room, the space uses untreated larch plywood(sheet material manufactured from thin layers of wood ), often used in architecture, as a key design element. With a small furnace for the tea-kettle cut out of the counter-top(a five meter wide slab of metal), the space embodies the uniquely Japanese notions of wabisabi and incomplete beauty, while articulating a refined modern aesthetic. 

From the tea strainer by Kanaami-tsuji Kyoto, to the tea canister by Kaikaido, Asahiyaki teapot from Uji, and Hakuraku vases by Ogawa Hirotsugu(eldest son of Ogawa Chouraku); an equal amount of care was taken in the selection of the tools with a focus on honouring the ever-evolving handicrafts of Japan. 

The minimalist ambient music plays a key role in crafting the refined atmosphere of the space. In collaboration with sound artists, we have designed a dedicated soundtrack that compliments and builds upon the identity of our brand.

Much like the finest tea rooms, we take great care in ensuring that every detail, from the tools used by the baristas to the intangible ambience, is designed to create a singular space.

artless craft tea & coffee aims to synthesise the unique aesthetics of Japan, with the emerging trend of artisanal crafted goods. 

artless craft tea & coffee は、artless Inc.がトータルプロデュース・運営する、オフィスを併設した東京・裏原宿のコーヒースタンドです。




使用する道具も、京都 金網辻の茶こし、開化堂の茶筒、宇治/朝日焼の急須、樂焼/三代目小川長樂の長男・小川裕嗣氏の白樂の茶碗や花器など、進化し続ける日本の伝統工芸品。店内に流れるBGMは、ブランドコンセプトに沿ったミニマルで上質なサウンド。音楽も空間デザインの一つの要素として、音楽家とのコラボレーションによるオリジナルのサウンドデザインを行いました。

artless craft tea & coffee は、茶道のように道具や空間の気配にまで細部へのこだわりと配慮を大切にしています。日本の独自の美意識を再解釈し、現代のトレンドやサードウェーブとの融合を模索する新しいスタイルのブランドです。



























installation & interior

art installation for starbucks | q-front shibuya

February 01, 2016

starbucks | q-front shibuya
art installation

credit :
creative direction: artless Inc.
planning, art direction: shun kawakami, artless Inc.

design: nao nozawa, artless Inc.
photographer: yuu kawakami
client: Starbucks Coffee Japan, Ltd.

We had the great pleasure of designing a mural for Starbucks Q-front; a popular attraction unto itself, located in the prime location of Shibuya and overlooking the busiest crossing in the world.

We depicted the ‘Coffee Belt’, an imaginary band that stretches around the world that encompasses major coffee growing areas; as a semi-three dimensional map using carefully arranged cubes of wood
of varying sizes and colors. A mosaic of pixels, representing the cutting edge digital scene of Shibuya, expresses the fabric patterns that are originated in the coffee producing regions.

Through our design, our aim was to create a warm atmosphere that would envelope customers as they make their purchase on the first floor and then on the second floor, take a leisurely sip of their coffee as they watch the hustle and bustle of the city below. We believe Starbuck’s hospitable spirit and our design philosophy was conveyed through the use of wood and handwritten text and other meticulously thought out details.

We are extremely proud and delighted that we were able to contribute our design to an iconic Starbucks store; visited by millions, locally and from abroad. It would be our pleasure if you drop by whenever you visit Shibuya.

Lastly, we would like to extend our gratitude to the many who supported us and helped bring our vision to reality.

世界的に人気のある東京の観光スポット渋谷の一番目立つ場所にある渋谷Q-frontのスターバックスコーヒーSHBUYA TUSTAYA店の壁面アートをデザインしました。






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installation & interior

display design for Roppongi Hills Club

June 01, 2015

Roppongi Hills Club:
Italian restaurant “la cucina” – Display design

display design

credit :
creative direction: artless Inc.
art direction: shun kawakami, artless Inc.
graphic design: nao nozawa, artless Inc.

display stylist: miho kawakami
photographer: yuu kawakami
client: Roppongi Hills Club

Display design for La Cucina, an Italian restaurant in Roppongi Hills Club. With the aim of welcoming guests, a display corner featuring a shop sign and special products was made using organic materials such as wood and cork.

六本木ヒルズクラブのイタリアンレストラン「la cucina」のゲストをお出迎えするためのディスプレイデザイン。木やコルクといったオーガニックな素材を多用し、店名サインとこだわりの商品ディスプレイのコーナーを制作しました。











installation & interior

5 quinto : private restaurant

March 29, 2015

5 quinto :
private restaurant
(branding: art direction, graphic design [logo, sign design, menu], web design and art)

credits :
branding, art direction and logo design, artwork: shun kawakami, artless Inc.
produce, planning, interior design by Miho Yokozuka
photography by Lyie Nitta
web design and programming: artless interactive


installation & interior

ADOJ – video installation at tokyo graphic passport

February 13, 2015

ADOJ : video installation & space design
at tokyo graphic passport

credit :
project management: AODJ / ambassador of design, japan
art direction, sign design: shun kawakami, artless Inc.
space and interior design: eisuke tachikawa, nosigner
movie direction: masashi kawamura, party ny
client: tokyo graphic passport

award :
SDA賞 最優秀賞
DSA賞 空間デザイン優秀賞 受賞


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© artless Inc. All rights direction + design by artless (tokyo) / interactive design by manmaru (paris) / sound by noiselessly