branding & identity

DESIGNART TOKYO

June 26, 2018

designart tokyo
branding + total design
http://designart.jp/

credit:
creative direction: shun kawakami, artless Inc.
graphic design: koyuki inagaki + hitomi yasuda + kanako ueno, artless Inc.
project management: ken aoki + asami kinoshita, artless Inc.
copywriting: river Inc.
photography: yuu kawakami, artless Inc.

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DESIGNART is an organization and event founded in 2017. The organization launched itself by initiating a design & art festival spanning across different areas of Tokyo called DESIGNART 2017. Shun Kawakami, as one of the 6 co-founders alongside with Akio Aoki (MIRU design), Hiroshi Koike (NON-GRID / IMG SRC), Okisato Nagata (EXS Inc.), Astrid Klein and Mark Dytham (Klein Dytham architecture), designed the logo and artless Inc. was in charge of building the identity of DESIGNART.

DESIGNART’s first festival, DESIGNART 2017, exhibited “purchasable arts” that visitors could bring home – ranging from interior products, furnitures, wearable arts to fine arts. About 200 creators including renowned Pierre Charpin, participated across 72 venues in Tokyo, and gained 42,500 visitors. Our responsibilities ranged from logo design, stationeries design, content planning to event ephemerals such as booklets, venue facades, flyers, posters and badges.

Being an event with such wide range of exhibits and artists, our approach to the identity was to make it bold, identifiable, yet flexible and sophisticated at the same time. We created a frame with changing shape according to an object inside it, defining the object as a DESIGNART – a piece that crosses boundaries. The logo was seen across the city, framing objects of different scales; a product, wall to a scene. The logo was made recognizable with definite graphic rules. The upper left corner was kept 90°, and black & gold palette were used to complement its well-established exhibitors such as Louis Vuitton, while still being distinguishable.

We believe that the identity performed aesthetic dynamism, while giving a strong character by being instantly recognizable.

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DESIGNART (デザイナート)は、2017に発足した組織であり、デザイン&アートフェスティバルの名称です。デザインという共通点を持ちながら、異なる分野を率いる青木昭夫(MIRU DESIGN)、小池 博史 (NON-GRID / IMG SRC)、永田宙郷 (EXS Inc.)、Astrid Klein、 Mark Dytham (Klein Dytham architecture)そして川上シュン(artless Inc.)から成る6名が、発起人としてプランニングからデザインまで手がけました。

‘DESIGNART’を、「デザインとアートの境界をまたぎ、日々の生活に感動を生むもの」と定義し、初回となるDESIGNART 2017では、Pierre Charpinを含む約200のクリエイターが72箇所に参加、42,500人の訪問者が展示品である’DESIGNART’たちを楽しみました。表参道をはじめ、外苑前、原宿、渋谷、恵比寿、中目黒、広尾、代官山、中目黒、六本木と、開催エリアは広範囲にわたり、まさに街全体をミュージアムとしたデザインとアートの祭典になりました。

artlessは、様々なクリエイターが参加するDESIGNARTの、ブランディング・グラフィックデザインを担当しました。「枠」で囲むことで、出展作品を「DESIGNART」と定義する、可変式のダイナミックで力強いロゴは、黒とゴールドを使ったストイックなカラールールのブランディングで、洗練さも掛け合わせています。紙媒体やグッズをはじめ、壁面や柱など、様々の大きさで街中に使用されたこのロゴは、出展作品に寄り添いながら、記憶に残るアイデンティティとなりました。

異なった状況に対応できる、フレキシブルなロゴでありながら、個性と洗練さを掛け合わせることで、「DESIGNART」の想いが強く伝わることを願ったブランディングです。

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branding & identity

branding for takami holdings

June 26, 2018

takami holdings
branding + visual identity
http://www.takami-hd.com/

credit:
creative & art direction: shun kawakami, artless Inc.
graphic design: koyuki inagaki, artless Inc.
assistant design: kanako ueno, artless Inc.
project management: asami kinoshita, artless Inc.
copywriting: dai takeuchi, river Inc.
key visual photography: takashi yasui, koyuki inagaki
web programming: hyrax inc.
client: takami holdings

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artless Inc. is in charge of carrying out the V.I. design and brand direction for “TAKAMI HOLDINGS”, a holding company that owns “TAKAMI BRIDAL” and its affiliated companies in the field of hospitality.

“TAKAMI BRIDAL” first opened in Kyoto as a kimono store, and since its establishment in 1923, the company has been flexibly evolving itself to suit the needs of the era. At present, TAKAMI BRIDAL offers services borderlessly across the filed of hospitality, from self-production of bridal dresses, styling kimonos, event planning, arranging overseas wedding ceremonies to food & beverages.

artless Inc. has designed and directed the V.I. and branding for TAKAMI HOLDINGS with a focus on “authentic hospitality.” Our task involved integrated design strategy through logo design, stationeries, corporate website, recruit website, copywriting, invitation and greeting cards.

To carry the weight of the company’s history and its trustworthiness, the logo design is based on Venetian typeface which is tailored letter by letter to add a warm, organic touch. The corporate colour is grey, which represents ‘the art of being a complement’. TAKAMI HOLDINGS’s philosophy in hospitality lies on enhancing or emphasizing the qualities of its customer’s moments shared with them. The corporate visual features abstract scenery, providing a plesant presence rather than calling for an attention.

This is a project that delicately communicates of confidence, authenticity and quality through the holistic design approach.

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artless Inc.は、1923年に京都にて創業した「TAKAMI BRIDAL」並びに、系列会社を束ねるために設立された「TAKAMI HOLDINGS」のV.I.構築とブランディングを担当しています。

「TAKAMI BRIDAL」は、1923年に呉服屋として創業して以来、時代とともに柔軟に進化を遂げ、今ではウェディングドレスのインポートをはじめとした、自社ブランドでのドレス制作・着物のコーディネート・イベントプランニング・海外挙式のプロデュース・飲食事業など、ホスピタリティ分野を横断したサービスを提供しています。

弊社はこれらの事業と歴史をもとに、お客様との信頼の軸となる「本物のホスピタリティ」をV.I.構築のキーワードとし、ロゴデザインをはじめ、ステーショナリー・コーポレートサイト・リクルートサイト・コピーライティング・インビテーションカード・グリーティングカードまで、包括的なディレクション及びデザインを行なっています。

ロゴデザインは、創業から100年を迎える企業の歴史を重んじた格式のある書体をベースに、一文字ずつ丁寧に手を加えることで、筆で描いたような繊細な温かみを与えています。コーポレートカラーは「主役であるお客様を引き立てる品格」を表現するため、黒と白の中間色である「グレー」をセレクト。キービジュアルには抽象的な風景写真を取り入れ、お客様にとって心地よい存在であることを象徴しています。

すべてのデザインを通して、歴史ある企業としての佇まいや本質的な上質さにフォーカスしたプロジェクトです。

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* about us (company Information)

team of artless Inc.

June 25, 2018

Team of artless Inc.
2018

1 creative director (ceo)
2 project manager
3 art director & designer
6 assistant designer
1 architectural designer
1 programmer
1 videographer
1 photographer
1 stylist
2 barista

total: 19 members


artless Inc.

founder (ceo) :
branding / creative & design direction / curation
Shun Kawakami (JP/EN)
www.shunkawakami.jp
instagramfacebook / twitter / pinterest / wikipedia

project management
Satoko Tanaka (JP/EN)
Asami Kinoshita (JP/EN)

art direction & design
Nao Nozawa (JP/EN)
Kazuki Kaneko (JP/EN)
Koyuki Inagaki (EN/JP)

architectural design
Ken Aoki (JP/EN)

assistant design
Shinsaku Iwatachi (EN/JP)
Ryo Akao (JP)
Kanako Ueno (JP)
Ayako Shien (JP)
Yafa Koseko (CH/EN/JP)
Sou Qiwen (CH/JP)

interactive design & programming
Adrien Dufond (FR/EN)
artless interactive™ – www.artless-interactive.com

creative direction & video direction
Alexander Mitchell (EN/FR)

photography
Yuu Kawakami (JP)

stylist
Miho Kawakami (JP)

barista for artless craft tea & coffee
Kazu Watanabe (JP)
Yuichi Onouchi (JP/EN)


PR & management

W tokyo www.tokyo.co.jp
PR & creator management company

Designart Tokyo www.designart.jp
New design & art festival in Tokyo, Japan, established in 2017.


global partners 

AODJ Ambassador of Design, Japan. (NPO) : www.aodj.org
Non profit organization in Japan. AODJ strive to connect, inspire and elevate creative professionals in the world.

artless collective™ : www.artless-collective.com
Partner companies & collaborators from our global network


special thanks:
internship designers

Leonie Aiko (GE/EN) – Germany
Karolina Pöll (SP/EN/GE) – Mexico
Alice Tosey  (EN) – London UK
Miikka Toiviainen  (EN/FIN) – Finland
Stefano Cometta  (GE/EN/IT/SP/FR) – Swiss
Amaya Hagelaar  (DU/EN) – Netherlands
Aoi Fujikawa  (JP/EN) – New York USA
Jeerapak Nitipon  (EN) – Bankok Thailand

 

* about us (company Information)

office / address

June 22, 2018

For new business enquiries please contact ” info@artless.co.jp “ ,
we will contact you as soon as possible.


tokyo
東京/中目黒


nakame gallery street J2+J3
(Nakameguro koukashita/85+86)
2-45-12 kami-meguro
meguro-ku
tokyo 153-0051 japan

+

kyoto

京都/五条

gojo place, ebisucho,
shimogyo-ku,
kyoto 600-8302 japan

News & Information
on Facebook
> https://www.facebook.com/artlesstokyo

* about us (company Information)

award

June 20, 2018

2018

Red Dot Winner  (Germany)
[Shortlist] QM weather. / Product Design

ICONIC AWARDS 2018 / INNOVATIVE ARCHITECTURE (Germany)
[best of best] MIST Hot Spring Hotel / Brand identity
[best of best] artless craft tea & coffee / Café

SDA Award 2018 (Japan)
[Gold] MIST Hot Spring Hotel
[Bronze] hotel koé tokyo

Topawards Asia (Japan)
[FOOD | Outstanding in Functionality (Theme “LINES”)]
Package Design for Satoyama Jujo -Hot pepper & Miso / Natural Honey/ Butterbur bud & Miso

2017

DFAA – Design For Asia Award 2017  (Hong Kong)
hotel kanra kyoto / branding, V.I., Signages
artless craft tea & coffee / branding & interior design

The One Show (New York, US)
[Shortlist] 10 SOUNDS OF LIFE SCIENCE


2016

NY TDC 62
the Type Directors Club
(New York, US)
the TDC Communication Design Competition:
“Certificate of Typographic Excellence”
Hotel Risveglio Akasaka / original typography, Logo, sign system & graphic design


2015

The Webby Awards (US)
“The 19th Annual Webby Awards” the Websites: Corporate Communications category.
[Nomination] 10 SOUNDS OF LIFE SCIENCE


2014

GOOD DESIGN AWARD 2014 グッドデザイン賞
Singapore Design Award 2014
Satoyama Jujo – artwork


2013

DFAA – Design For Asia Award 2013 (Hong Kong)
[DFA Silver Award] NANAMIYA – brand Logo & package design
[DFA Bronze Award] 10 TEN – Ehime/Mikan
[DFA Award 2013 Merit Winner] huug 001

The One Show (New York)
[GOLD PRIZE] design and paper engineering (Brand Design & Package Design)

The Tokyo Typo Directors Club (Tokyo TDC)
Annual Award 2013

[Nomination] design and paper engineering (Brand Design & Package Design)

GOOD DESIGN AWARD 2013
グッドデザイン賞

10 TEN – brand Logo & package design

SDA AWARDS 2013:
[First Prize(最優秀賞)]
– OBI / Installation by AODJ
[Jun Aoki Prize(招待審査員賞 青木淳賞)]
– MONOCO GINZA GALLERY

DSA Award – Japan Design Space Association Award
(GOLD PRIZE – 日本空間デザイン賞/優秀賞) :
OBI / Installation by AODJ


2012

iF: International Forum Design Hannover (Germany)
“huug – balance of light and shadow -”
[Brand Design & Product Design]

CREATIVITY INTERNATIONAL AWARDS : 41st annual
Print & Packaging Competition :
ISETAN | the stage & show window “bokusho” new year 2011
2011. 1/2, 3, 4


2011

the 2011 elections to the D&AD Executive Committee. (London)

The Tokyo Typo Directors Club (Tokyo TDC)
Annual Award 2011

[Nomination] ISSEY MIYAKE INC. / ELTTOBTEP (present package)

GOOD DESIGN AWARD 2011
グッドデザイン賞

HOTEL ANTEROOM KYOTO
installation work / original print

DDA AWARD – Japan Display Design Award 2011
ディスプレイデザイン賞 2011 入選
[Nomination] ISETAN (Honkan & Men’s) : Show Window “boku-sho” 2011


2010

CANNES LIONS
International Advertising Festiva : “GOLD” (Design Lions)
Corporate or Brand Identity / Broadcast Design & Graphics :
Channel 4 (TV Nelonen – Helsinki, Finland)

D&AD / THE BEST ADVERTISING AND DESIGN IN THE WORLD (UK)
Awards 2010 : TV & Cinema Communications
TV Promotions, Stings & Program Junctions

*ED AWARDS / European Design Awards
“Bronze”

Vuoden Huiput (Finland)
(Best of the Year) : “Shortlist”


2009

NY ADC:
Young Gun 7 / Judge

NY TDC 55
the Type Directors Club
(New York, US)
Print [Packaging] (New York)

The Tokyo Typo Directors Club (Tokyo TDC)
Annual Award 2009

JAGDA : Graphic Design in Japan 2009
[Nomination] ISSEY MIYAKE INC. / Package Design


2008

ADC Young Guns 6 (New York)
Award-winning : The final 50

The One Show Book Design Finaist (New York)

London International Awards (UK)

TIAA: Tokyo Interactive AD Award
Finaist : GYRE

JCD Design Award 2008 BEST 100
Dual City Sessions 2007 (the Japanese Society of Commercial Space Designers)

DDA AWARD : Display Design Awards 2008
Selected Work / Dual City Sessions 2007 (the Japan Display Design Association)
* Exhibition Design by upsetters architects


2001-2007

The ADC 86th Annual Awards :
GRAPHIC DESIGN – POSTER DESIGN/PROMOTIONAL : Merit (New York)
The FWA (UK)
Adobe Motion Award Interactive / grand prize
Tokyo Interactive AD Award Finalist, Branding Site
Japan Good Design Award グッドデザイン賞
Applied Japan Typography 日本タイポグラフィ年鑑
Web Design Annual Japan  ウェブデザイン年鑑

etc…

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