branding & identity

brand design for setouchi aonagi

March 01, 2016

setouchi aonagi
branding + sign system
http://setouchi-aonagi.jp/

credit :
creative direction: artless Inc.
planning, art direction: shun kawakami, artless Inc.

project management: satoko tanaka, artless Inc.

design: koyuki inagaki, artless Inc.
photographer: kyohei matsuda, alexander mitchell, yuu kawakami
client: ONKOCHISHIN

Overlooking the incomparable view of the Setouchi Inland Sea, “Setouchi Retreat Aonagi” is a small luxury hotel that enjoys the matching of Tadao Ando’s architecture design with the one-of-a-kind location the structure is nested at.

Filled with the generous use of spaces, the Ando architecture presents seven guestrooms. Limited to be used by the guests only, the hotel offers spacious outdoor and indoor swimming pools, jacuzzi and sauna. The therapists at “ALL THAT SPA SETOUCHI” would relieve you of all stress with their domestically produced, all-natural treatments. Neighbouring the hotel is the well-known “Elleair Golf Club Matsuyama.” The rich array of facilities and services is brought together to cater for various interests.

Our identity design for Setouchi Retreat Aonagi involved graphic works such as: logo design, sign system, pamphlet, stationeries and other operational items. Also tasked were website design and communication design for PR purposes. For the wide-ranged assignments, we provided an integrated consulting service to best shape the brand.

The coastline of the Setouchi Inland Sea, viewed from the hotel, is the scenery that lives up to the acclaim of the everlasting beauty. The logomark is our abstract interpretation of the coastline that symbolises the hotel and its accommodation experience.

We regard this hotel as the combination of modern architecture and contemporary art that has its roots in the surrounding nature, sceneries and culture. With this idea in mind, we drew the whole design work to project the integrated aesthetics that pair quality with tranquility.

“Setouchi Retreat Aonagi” is a branding project for the hotel guests to indulge in the experience of staying at “the Ando architecture nested in the nature of Setouchi.”

瀬戸内海を一望するロケーションと安藤忠雄氏設計の建築が融合した、スモールラグジュアリーホテル「瀬戸内リトリート青凪」。

安藤忠雄氏設計による贅沢な客室は、全7室。ゲスト限定の広々とした屋外・屋内プール、ジャグジー、サウナ。 ゲストの心身を癒す、ホテルスパ「ALL THAT SPA SETOUCHI」での国産植物の天然成分を使用したトリートメント。隣接する名門ゴルフ場「エリエールゴルフクラブ松山」。充実した施設とサービスは幅広い用途でご利用いただけます。

こちらのホテルのロゴデザイン、サイン計画、パンフレット・ステーショナリーなどのグラフィックデザイン、館内で利用する様々なアイテムのデザイン、ウェブサイトデザイン、PRに関するコミュニケーションデザインなど、一貫したブランディング及びデザインコンサルティングを行わせていただきました。

ホテルから望む瀬戸内海の水平線・海岸線は、悠久の昔から美しい原風景として有り続けています。海岸線を抽象的でミニマルなデザインへと昇華させたシンボルマークは、この風景とホテルの存在を象徴したデザインとなっています。

「青い空と海に身をゆだね、凪に静を知る」というホテルのコンセプトのもと、この土地がもつ美しい自然・風景と人がつくり出したモダン建築・現代アートの融合というポイントを大切に、すべてのアイテムに対し、静けさと上質さを共存させたデザインを行うことで、統一したブランドイメージの構築を図っています。

「瀬戸内の大自然の中、安藤忠雄氏設計による建築に宿泊する」という贅沢な時間をゲストにお楽しみいただくためのブランディング・プロジェクトです。

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installation & interior

art installation for starbucks | q-front shibuya

February 01, 2016

starbucks | q-front shibuya
art installation

credit :
creative direction: artless Inc.
planning, art direction: shun kawakami, artless Inc.

design: nao nozawa, artless Inc.
photographer: yuu kawakami
client: Starbucks Coffee Japan, Ltd.

We had the great pleasure of designing a mural for Starbucks Q-front; a popular attraction unto itself, located in the prime location of Shibuya and overlooking the busiest crossing in the world.

We depicted the ‘Coffee Belt’, an imaginary band that stretches around the world that encompasses major coffee growing areas; as a semi-three dimensional map using carefully arranged cubes of wood
of varying sizes and colors. A mosaic of pixels, representing the cutting edge digital scene of Shibuya, expresses the fabric patterns that are originated in the coffee producing regions.

Through our design, our aim was to create a warm atmosphere that would envelope customers as they make their purchase on the first floor and then on the second floor, take a leisurely sip of their coffee as they watch the hustle and bustle of the city below. We believe Starbuck’s hospitable spirit and our design philosophy was conveyed through the use of wood and handwritten text and other meticulously thought out details.

We are extremely proud and delighted that we were able to contribute our design to an iconic Starbucks store; visited by millions, locally and from abroad. It would be our pleasure if you drop by whenever you visit Shibuya.

Lastly, we would like to extend our gratitude to the many who supported us and helped bring our vision to reality.

世界的に人気のある東京の観光スポット渋谷の一番目立つ場所にある渋谷Q-frontのスターバックスコーヒーSHBUYA TUSTAYA店の壁面アートをデザインしました。

この作品はコーヒーベルトと呼ばれるコーヒーの産地を半立体の地図で表現したものです。

1Fで購入して階段をのぼり見晴らしのよい2Fでゆったりとコーヒーを飲むまでの時間と空間を包み込むような、温かみがあるデザインを意識し、マテリアルにも木を使い、文字も手書きにするなど、細部までスターバックスのおもてなしの理念と私たちのデザインの信念が行き届いたものになったと考えています。

日本全国に数あるスターバックスの中でも特に多くのお客様がいらっしゃるこのお店を担当できたことは我々の誇りであり喜びです。

渋谷にお立ち寄りのさいは是非ご覧ください。最後に、私たちartlessはこの製作にあたりサポートしてくださった全ての関係者に深く感謝申し上げます。

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branding & identity

package design for le pain boule

December 08, 2015

le pain boule / Package design for jam
art direction + design
http://lepainboule.com/

credit:
creative direction: artless Inc.
planning, art direction: shun kawakami, artless Inc.

design: nao nozawa, artless Inc.
photographer: yuu kawakami
client: YAMATO Co.,ltd.

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catalogue design for THE CONRAN SHOP

November 01, 2015

THE CONRAN SHOP / christmas catalogue 2015
art direction + graphic design

credit :
creative direction: artless Inc.
planning, art direction: shun kawakami, artless Inc.

design: nao nozawa, artless Inc.
photographer: yuu kawakami
client: Conran Shop Japan Ltd.

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total design for KOURIN at Kamigamo Shrine

October 25, 2015

KOURIN at Kamigamo Shrine / Total design
art direction + graphic design

credit :
creative direction: artless Inc.
planning, art direction: shun kawakami, artless Inc.

design: nao nozawa, artless Inc.
photographer: yuu kawakami
agency: A4A Inc.

世界遺産・京都最古の神社である上賀茂神社の21年ぶりの式年遷宮をきっかけに行われた、宮本亜門さん作、語り部・小雪さんによる奉納劇「降臨」のグラフィックを中心としたトータルデザイン。

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