takami holdings

takami holdings
branding + visual identity

creative & art direction: shun kawakami, artless Inc.
graphic design: koyuki inagaki, artless Inc.
assistant design: kanako ueno, artless Inc.
project management: asami kinoshita, artless Inc.
copywriting: dai takeuchi, river Inc.
key visual photography: takashi yasui, koyuki inagaki
web programming: hyrax inc.
client: takami holdings


artless Inc. is in charge of carrying out the V.I. design and brand direction for “TAKAMI HOLDINGS”, holding company that owns “TAKAMI BRIDAL” and its affiliated companies in the field of hospitality. “TAKAMI BRIDAL” first opened in Kyoto as a kimono store, and since its establishment in 1923, the company has been flexibly evolving itself to suit the needs of the era. At present, TAKAMI BRIDAL offers services borderlessly across the filed of hospitality, from self-production of bridal dresses, styling kimonos, event planning, arranging overseas wedding ceremonies to food & beverages.

artless Inc. has designed and directed the V.I. and branding for TAKAMI HOLDINGS with a focus on “authentic hospitality.” Our task involved integrated design strategy through logo design, stationeries, corporate website, recruit website, copywriting, invitation and greeting cards.

To carry the weight of the company’s history and its trustworthiness, the logo design is based on Venetian typeface which is tailored letter by letter to add a warm, organic touch. The corporate colour is grey, which represents ‘the art of being a complement’. TAKAMI HOLDINGS’s philosophy in hospitality lies on enhancing or emphasizing the qualities of its customer’s moments shared with them. The corporate visual features abstract scenery, providing a plesant presence rather than calling for an attention.

This is a project that delicately communicates of confidence, authenticity and quality through the holistic design approach.


artless Inc.は、1923年に京都にて創業した「TAKAMI BRIDAL」並びに、系列会社を束ねるために設立された「TAKAMI HOLDINGS」のV.I.構築とブランディングを担当しています。

「TAKAMI BRIDAL」は、1923年に呉服屋として創業して以来、時代とともに柔軟に進化を遂げ、今ではウェディングドレスのインポートをはじめとした、自社ブランドでのドレス制作・着物のコーディネート・イベントプランニング・海外挙式のプロデュース・飲食事業など、ホスピタリティ分野を横断したサービスを提供しています。




brand mood photography :


V.I :


MIST Hotel and Pullman Kaifeng

MIST Hotel and Pullman Kaifeng
creative direction & photo direction

credit :
art direction: shun kawakami + koyuki inagaki, artless Inc.
photography: yoshihiro makino, W Inc.

Yoshihiro Makino

artless Inc. has carried out art direction for photoshooting promotional visuals at “MIST Hotel” and “Pullman Kaifeng” – luxury hotels owned by Central China Hotel Management, who has been earning reputations from their past projects in Henan Province.

Photographer Yoshihiro Makino and creative director Shun Kawakami have vividly captured the spatial atmosphere of the locations. Yoshihiro Makino is a photographer, based in Los Angeles whilst actively going across West and East coasts, whose primary expertise includes interior photography, landscape photography and documentary portraits.

“MIST Hotel” is a luxury resort hotel, for which artless Inc. carried out an integrated visual identity design that consists of: logo, wayfinding, amenity and website deisgn.



中国・江南省を中心にホスピタリティ事業での実績を誇る「Central China Hotel Management Group」のラグジュアリーホテル「MIST Hotel」「Pullman Kaifeng」において、イメージビジュアル撮影のディレクションを行いました。

LAを拠点に西海岸と東海岸をバイコースタルに行き来しながらも、グローバルなフィールドでインテリアやランドスケープ、ドキュメントポートレイトの撮影を得意とするフォトグラファー Yoshihiro Makino 氏を迎え、弊社クリエイティブディレクター・川上シュンとのコラボレーションにより、空間に流れる空気感を切り取りました。

「MIST Hotel」はロゴ、サイン、アメニティデザイン、ウェブサイトデザインまで弊社がトータルデザインとブランディングを手がけたリゾートホテルです。



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Pullman Kaifeng
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MIST Hot Spring Hotel 花满地

MIST Hot Spring Hotel 花满地
v.i. + branding


credit :

architecture & interior design: amata luphaiboon, department of architecture
branding: artless Inc.
art direction & creative direction: shun kawakami, artless Inc.
graphic design: koyuki inagaki, kanako ueno, noey nitipon, artless Inc.
website programming: adrien dufond, manmaru inc.
project management: ken aoki, artless Inc.
architecture photography: wison tungthunya
sign & product photography: yuu kawakami, artless Inc.
client: central china hotel management


MIST Hot Spring Hotel is a hotel project for which we have been in charge of V.I., branding, graphic design, web design and sign design since 2016. This spring, on 28th March 2018, MIST will have its doors open in Henan Province, China.

The architecture & interior design by Department of Architecture from Bangkok, Thailand, brings a new scenery to the landscape of Henan. With their portfolios such as Hilton Pattaya and Sala Phuket Resorts, Department of Architecture has won numerous awards within and out of their home country, notably Blueprint Award (UK, Winner), Hospitality Design Award (NY, Winner) and Architizer A+ Awards (NY, Jury Winner). Amata Luphaiboon, the co-founder from Department of Architecture, has executed an integrated design from the architecture, interior to the installation art pieces.

The iconic facade of MIST is composed of colourful windows, bringing colours to the landscape of Henan. The interior is characterised by strict black & white colour schemes. The light falls through the colourfully shaded windows, casting tinted lights into the monochrome building and creates various expressions at different time of the day.

artless Inc. has directed the hotel branding with keywords “mist” and “colours of the sky” to correspond with the architecture and interior. The logo was constructed to depict shapeless, indefinite form of mist. The sign design was created with typographic system based on the logo. The materials chosen are tracing papers, acryls and glasses to express clarity. The branding uses colours picked from the sky. The vivid gradation colours used in hotel amenities make a striking addition to the guests’ experience.

Central China Hotel Management has been earning reputations from their past projects in Henan Province such as Le Meridien Zhengzhou and Pullman Kaifeng. MIST Hotel is the first project of Central China that uses their own name. We believe that marrying the built know-hows of Central China with creatives of Asia, has resulted in one of a kind hotels in the world.


artless Inc. が 2016年からロゴをはじめ、サイン・アメニティ・ウェブサイトとトータルで V.I. 及びブランディングを担当したリゾートホテル「MIST Hot Spring Hotel (花满地)」が 2018年3月28日、中国・河南省にてグランドオープンします。

建築/インテリアデザインは、タイ・バンコクを拠点とする Department of Architecture が手がけました。Hilton Pattaya や Sala Phuket Resort などの実績を持ち、Blueprint Award (UK) 優秀賞をはじめ Hospitality Design Award (NY) 優秀賞、Architizer A+ Awards (NY) 審査員賞を受賞し、国内外で高い評価を得ています。MIST Hotel は建築からインテリア、インスタレーションアートまでが Department of Architecture の創設者 Amata Luphaiboon 氏によってデザインされています。

カラフルな窓が印象的なファサードは、緑地の少ない河南省の景色を彩ります。中に入ると、白と黒のミニマルな中に配色された窓がカラフルな光を差し込み、一刻ごとに変わる光の角度や明るさによって空間に異なった表情を与えます。また MIST Hotel の温泉が生み出す「霧」をイメージしたインスタレーションアートが館内のいたるところに散りばめられ、滞在中はアートとの出会いを楽しむことができます。

artless Inc. が担当したブランディングのキーコンセプトは、建築と連動する「霧」「空」。霧の様に形をもたない様子を表したロゴ・タイポグラフィシステムをデザインしました。トレーシングペーパー、アクリル、ガラスなど透明感のある素材を多用し、建築との一体感を大事にしています。ブランドカラーには、空の色/建築で使用している色から着想を得たカラーを。華やかなグラデーションカラーが施されたアメニティは、差し込むカラフルな光と共に空間に色を添えます。

「Le Meridien Zhengzhou」や「Pullman Kaifeng」など、河南省ホスピタリティ分野で実績を誇る Central China Hotel Management グループ。MIST Hotel は彼らの初の試みとなる、自社ブランドのホテルプロジェクトです。培ったノウハウと、アジアで活躍するクリエイティブがかけあわさり実現しました。


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hotel koe tokyo

hotel koe tokyo
brand design


credit :

creative direction, architecture & interior design: SUPPOSE DESIGN OFFICE
branding: artless Inc.
creative direction & art direction: shun kawakami, artless Inc.
art direction & design: kazuki kaneko, artless Inc.
design: shinsaku iwatachi, ryo akao, artless Inc.
project management: ken aoki, asami kinoshita, artless Inc.
concept copy: arata sasaki, HITSFAMILY
copywriting: satoko tanaka, artless Inc.
website direction, design: hiroka hasegawa, H Inc.
web development: adrien dufond, manmaru Inc.
cms development: maboroshi Inc.
photography: yuu kawakami
food direction: satoshi kakegawa, Ata daikanyama
hotel amenity & souvenir item direction: george amano, GCC

We were in charge of branding and art direction for “hotel koe tokyo”, which opened its doors in February 2018 in the center of Shibuya, one of Tokyo’s liveliest and busiest neighborhoods. We worked in close collaboration with SUPPOSE DESIGN OFFICE, the creative director, architect, and interior designer of the hotel.

As the branding director, we were tasked with comprehensive design direction and consultancy for a multitude of items and outputs across various design disciplines. Starting with creating the logo and building the visual identity, we created graphic design elements including amenities and menus, digital media such as the website and promotional materials, as well as the way-finding system and signages that compliment the space, and even had a hand in writing the brand concept.

“hotel koe tokyo” is a hotel complex in Shibuya, Tokyo created by lifestyle brand “koe”, which we were also in charge of branding. Focusing on the core ideas; stay, fashion, and music & food; the space embodies the brand’s concept “new basic for new culture”.

With a global perspective that incorporates the hotel’s concept “now & future”, and “Japan & the world”; our approach was to synthesize traditional Japanese elements with the modern sensibility of Shibuya, to create designs that pave a way for a new culture. In creating the color, layout, and material schemes, we were inspired by the Japanese notion of “wabi-sabi” inherent in the “chashitsu (Japanese tea room)” design concept of the guest rooms. Through careful implementation of these core concepts, we were able to create designs that are modern with a delicate and refined essence.

Open to all, we hope you visit and experience the new Shibuya landmark that is “hotel doe tokyo”.


■ hotel koe tokyo
3-7 Udagawacho, Shibuya, Tokyo 150-0042


この度artless Inc.は今年2月、東京・渋谷にオープンした「hotel koe tokyo」において、クリエイティブディレクション・建築インテリアデザインを担当したSUPPOSE DESIGNOFFICEと共に、ブランディング及びアートディレクションを担当いたしました。


「hotel koe tokyo」は、同じくartless Inc.がブランディングを手がけるライフスタイルブランド「koe」が、ステイ・ファッション・ミュージック&フードを軸に、ブランドコンセプトである「new basic for new culture」を体現する場として渋谷にオープンした複合施設です。

artless Inc.は、ホテルのコンセプトである「今」と「未来」、そして「日本」と「世界」を見据えたグローバルな視点をもとに、日本の伝統的な要素と文化の発信地・渋谷を象徴する現代的な感覚をかけ合わせ、新しい文化につながるデザインを表現いたしました。ゲストルームのデザインコンセプトである「茶室」につながる「侘び寂び」の概念を意識したカラーリング、構成、素材を取り入れながら、繊細さを秘めたメリハリのある現代的なデザインとなっております。

お近くにお越しの際は、ぜひ「hotel koe tokyo」にお立ち寄り下さいませ。


■ hotel koe tokyo
150-0042 東京都渋谷区宇田川町3-7















In Praise of Shadows at the Louvre Museum

In Praise of Shadows
at the Louvre Museum

artwork + installation design + concept design + graphic design

credit :
art direction & creative direction: shun kawakami, artless Inc.
video & motiongraphy: tomohiro ishioka, matija suhadolc, akira kondo, Seven Shuffles
graphic design: koyuki inagaki, kanako ueno, artless Inc.
photography: kiku niuya, shun kawakami, yuu kawakami

本作は川上シュンと seven shuffles のコラボレーションによる 17.5m に及ぶビデオアート作品で、パリ・ルーヴル美術館で行われた「Salon des Beaux Arts 2017」にて発表されました。本展で artless Inc. は「Salon des Beaux Arts 2017」ブックの表紙デザインやインビテーションカード、ロビー・屋外に設置されるポスターのグラフィックデザインも担当しました。

Salon des Beaux Arts(サロン・デ・ボザール)は、150年を超える歴史を持つフランスの美術団体 Société nationale des beaux-arts(ソシエテ・ナショナル・デ・ボザール)が毎年パリのルーヴル美術館にて主催するアートの祭典で、本作は昨年2017年12月の開催にて金賞を受賞。

「In Praise of Shadows – 陰翳礼讃 – 」と題し、日本独自の「無」の概念、暗闇の深さ、視覚以外の感覚の複合により感受する瞬間的な美の価値、無涯無辺の広がりとして捉えられる現象をテーマとしています。川上はこれまで印刷表現と空間表現でこれらを表現してきましたが、Seven Shuffles とのコラボレーションにより映像特有の時間性、空間性を利用し陰翳の中にある「余韻と雅」を作品を通して再定義しました。

異なる分野でありながら、海外でも活躍する日本人としての観点から日本の美的理念を見つめる川上と Seven Shuffles。映像という手段とグローバルな感性を掛け合わせることで、匂い、重み、温度、音といった視覚できないものを暗闇の中に感じ取る日本古来の美意識の再構築を試みた作品です。

Shun Kawakami, CEO of artless Inc. and art director/artist, was invited to be one of the main artists of Salon des Beaux Arts 2017 at the Louvre Museum, Paris. Shun Kawakami exhibited a collaborative artwork with Seven Shuffles, featuring a video installation art spanning to the width of 17.5m. Alongside with the art installation, artless Inc. was tasked to design the book cover of the Salon des Beaux Arts 2017 catalogue, as well as the invitation card and posters.

Salon des Beaux Arts is a festival of the arts held every year at the Louvre Museum, organized by the Société nationale des beaux-arts, a French art groupe with a history going back 150 years. More than 600 artists from across the globe; from painters, sculptors, printmakers, photographers to illustrators, gather to represent the contemporary art scene. Select artists in each discipline are given awards for their exemplary works. Kawakami’s artwork at Salon des Beaux Arts 2017 has won him the Gold Medal Award.

The exhibited artwork, titled “In Praise of Shadows”, communicates of the Japanese sense of beauty, in the foreign land of France by expressing the Japanese ideology of “nothingness”, “the depth in the shadow” and “ephemerals”. The nothingness, or negative space, suggest further depth rather than non-existence. Though Kawakami’s works have always centered around the traditional Japanese philosophical motifs, at Salon des Beaux Arts 2017, he has utilized the temporal and spatial nature of the moving images, to redefine and recognize the “aesthetics of Japan” through lights and shadows.

Though their creative fields differ, Shun Kawakami and Seven Shuffles reinterpret traditional Japanese sense of beauty to be presented to the world. By intertwining videography and global perspectives, they have breathed in qualities to the shadows; scents, humidity and weights.




In Praise of Shadows from artless Inc. on Vimeo