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BOCUSE D’OR, ASIA PACIFIC 2014 : Menu for TEAM JAPAN (Asia Winner)

July 01, 2015

BOCUSE D’OR, ASIA PACIFIC 2014 :
Menu for TEAM JAPAN (Asia Winner)

(art direction and design)
ボキューズドール・アジア大会 2014: 日本代表メニュー(アジア優勝)


design concept :
WA / 和 + MOON / 月


credit :
creative direction: JTQ Inc.
art direction and design: shun kawakami, artless Inc.
design: nao nozawa, artless Inc.
photo: kenichi yamaguchi
client: Maison de Gill Ashiya


Menu:

tjht1001tjht1002tjht1003tjht1004tjht1005tjht1006tjht1007tjht1008tjht1009tjht1010tjht1011tjht1012tjht1013

* philosophy of artless Inc.

brand design strategy

June 21, 2015

brand design strategy :

Quantitative クォンティティー/数量的価値
+ Financial value 経済的価値
+ Functional value 機能的価値
+
Qualitative  クオリティ/質量的価値 → * Premium value
+ Identity value 独自性/思想/哲学
+ Meaningful value 意義/目的
+ Artistic value 芸術的価値/美術的価値

= Brand value ビジネス&ブランド価値

installation & interior

display design for Roppongi Hills Club

June 01, 2015

Roppongi Hills Club:
Italian restaurant “la cucina” – Display design

display design

credit :
creative direction: artless Inc.
art direction: shun kawakami, artless Inc.
graphic design: nao nozawa, artless Inc.

display stylist: miho kawakami
photographer: yuu kawakami
client: Roppongi Hills Club

Display design for La Cucina, an Italian restaurant in Roppongi Hills Club. With the aim of welcoming guests, a display corner featuring a shop sign and special products was made using organic materials such as wood and cork.

六本木ヒルズクラブのイタリアンレストラン「la cucina」のゲストをお出迎えするためのディスプレイデザイン。木やコルクといったオーガニックな素材を多用し、店名サインとこだわりの商品ディスプレイのコーナーを制作しました。

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branding & identity

graphic design for Roppongi Hills Club

June 01, 2015

Roppongi Hills Club:
club information brochure / under 40 special card

graphic design

credit :
creative direction: artless Inc.
art direction: shun kawakami, artless Inc.
graphic design: nao nozawa, artless Inc.

photographer: yuu kawakami
client: Roppongi Hills Club

Brochure and ‘Under 40’ recruitment card design for Roppongi Hills Club, a members-only club located in Roppongi Hills Mori Tower. With its elegant design and clean layout, we designed the brochure to reflect the exclusivity and luxuriousness of the club. To entice people who are under the age of 40 to become a member, the recruitment card was playfully designed around the motif of ’40’.

六本木ヒルズ森タワーにある会員制クラブ・六本木ヒルズクラブのブローシャと40歳以下の会員(under 40)を募るカードのデザイン。ブローシャはクラブの格式を表したシックで上品なデザインと情報が分かりやすいレイアウト、募集カードは数字「40」をモチーフにした遊び心のあるデザインを取り入れました。

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branding & identity

brochure design for Bocuse d’Or

June 01, 2015

Bocuse d’Or: Brochure for TEAM JAPAN (Asia Winner)
graphic design

credit :
creative direction: JTQ Inc.
art direction: shun kawakami, artless Inc.
graphic design: nao nozawa, artless Inc.

photographer: yuu kawakami
client: Maison de Gill Ashiya

Brochure design for TEAM JAPAN, winner of Bocuse d’Or Asia and contender in the world championship.
We conveyed the Japanese chef’s vision of expressing the essence of Japan ‘wabi-sabi’ within French cuisine; through the use of wood-paper and washi, materials associated with Japanese culture.
A synthesis of Japanese aesthetics and technology, extremely thin slices of wood was used to make the cover.
Together with the cover and metallic foil stamp of the symbolic typesetting, we created an amalgam of western and Japanese aesthetics.

Bocuse d’Or Asia大会で優勝し、世界大会へ進んだTeam Japanを紹介するブロシュアデザイン。
フレンチの中に和の真髄である「侘び寂び」を表現した日本人シェフの視点を、木の紙・和紙といった日本特有の素材によって表現しました。
表紙に使用した紙は本物の樹木を薄くスライスしたものであり、日本の繊細な美と卓越した技術を見せながら、シンボリックな文字組みのメタリックな
箔押しによって、和と西洋のフュージョンを印象づけました。

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