hotel koe tokyo

hotel koe tokyo
brand design


credit :

creative direction, architecture & interior design: SUPPOSE DESIGN OFFICE
branding: artless Inc.
creative direction & art direction: shun kawakami, artless Inc.
art direction & design: kazuki kaneko, artless Inc.
design: shinsaku iwatachi, ryo akao, artless Inc.
project management: ken aoki, asami kinoshita, artless Inc.
concept copy: arata sasaki, HITSFAMILY
copywriting: satoko tanaka, artless Inc.
website direction, design: hiroka hasegawa, H Inc.
web development: adrien dufond, manmaru Inc.
cms development: maboroshi Inc.
photography: yuu kawakami
food direction: satoshi kakegawa, Ata daikanyama
hotel amenity & souvenir item direction: george amano, GCC

We were in charge of branding and art direction for “hotel koe tokyo”, which opened its doors in February 2018 in the center of Shibuya, one of Tokyo’s liveliest and busiest neighborhoods. We worked in close collaboration with SUPPOSE DESIGN OFFICE, the creative director, architect, and interior designer of the hotel.

As the branding director, we were tasked with comprehensive design direction and consultancy for a multitude of items and outputs across various design disciplines. Starting with creating the logo and building the visual identity, we created graphic design elements including amenities and menus, digital media such as the website and promotional materials, as well as the way-finding system and signages that compliment the space, and even had a hand in writing the brand concept.

“hotel koe tokyo” is a hotel complex in Shibuya, Tokyo created by lifestyle brand “koe”, which we were also in charge of branding. Focusing on the core ideas; stay, fashion, and music & food; the space embodies the brand’s concept “new basic for new culture”.

With a global perspective that incorporates the hotel’s concept “now & future”, and “Japan & the world”; our approach was to synthesize traditional Japanese elements with the modern sensibility of Shibuya, to create designs that pave a way for a new culture. In creating the color, layout, and material schemes, we were inspired by the Japanese notion of “wabi-sabi” inherent in the “chashitsu (Japanese tea room)” design concept of the guest rooms. Through careful implementation of these core concepts, we were able to create designs that are modern with a delicate and refined essence.

Open to all, we hope you visit and experience the new Shibuya landmark that is “hotel doe tokyo”.


■ hotel koe tokyo
3-7 Udagawacho, Shibuya, Tokyo 150-0042


この度artless Inc.は今年2月、東京・渋谷にオープンした「hotel koe tokyo」において、クリエイティブディレクション・建築インテリアデザインを担当したSUPPOSE DESIGNOFFICEと共に、ブランディング及びアートディレクションを担当いたしました。


「hotel koe tokyo」は、同じくartless Inc.がブランディングを手がけるライフスタイルブランド「koe」が、ステイ・ファッション・ミュージック&フードを軸に、ブランドコンセプトである「new basic for new culture」を体現する場として渋谷にオープンした複合施設です。

artless Inc.は、ホテルのコンセプトである「今」と「未来」、そして「日本」と「世界」を見据えたグローバルな視点をもとに、日本の伝統的な要素と文化の発信地・渋谷を象徴する現代的な感覚をかけ合わせ、新しい文化につながるデザインを表現いたしました。ゲストルームのデザインコンセプトである「茶室」につながる「侘び寂び」の概念を意識したカラーリング、構成、素材を取り入れながら、繊細さを秘めたメリハリのある現代的なデザインとなっております。

お近くにお越しの際は、ぜひ「hotel koe tokyo」にお立ち寄り下さいませ。


■ hotel koe tokyo
150-0042 東京都渋谷区宇田川町3-7















In Praise of Shadows at the Louvre Museum

In Praise of Shadows
at the Louvre Museum

artwork + installation design + concept design + graphic design

credit :
art direction & creative direction: shun kawakami, artless Inc.
video & motiongraphy: tomohiro ishioka, matija suhadolc, akira kondo, Seven Shuffles
graphic design: koyuki inagaki, kanako ueno, artless Inc.
photography: kiku niuya, shun kawakami, yuu kawakami

本作は川上シュンと seven shuffles のコラボレーションによる 17.5m に及ぶビデオアート作品で、パリ・ルーヴル美術館で行われた「Salon des Beaux Arts 2017」にて発表されました。本展で artless Inc. は「Salon des Beaux Arts 2017」ブックの表紙デザインやインビテーションカード、ロビー・屋外に設置されるポスターのグラフィックデザインも担当しました。

Salon des Beaux Arts(サロン・デ・ボザール)は、150年を超える歴史を持つフランスの美術団体 Société nationale des beaux-arts(ソシエテ・ナショナル・デ・ボザール)が毎年パリのルーヴル美術館にて主催するアートの祭典で、本作は昨年2017年12月の開催にて金賞を受賞。

「In Praise of Shadows – 陰翳礼讃 – 」と題し、日本独自の「無」の概念、暗闇の深さ、視覚以外の感覚の複合により感受する瞬間的な美の価値、無涯無辺の広がりとして捉えられる現象をテーマとしています。川上はこれまで印刷表現と空間表現でこれらを表現してきましたが、Seven Shuffles とのコラボレーションにより映像特有の時間性、空間性を利用し陰翳の中にある「余韻と雅」を作品を通して再定義しました。

異なる分野でありながら、海外でも活躍する日本人としての観点から日本の美的理念を見つめる川上と Seven Shuffles。映像という手段とグローバルな感性を掛け合わせることで、匂い、重み、温度、音といった視覚できないものを暗闇の中に感じ取る日本古来の美意識の再構築を試みた作品です。

Shun Kawakami, CEO of artless Inc. and art director/artist, was invited to be one of the main artists of Salon des Beaux Arts 2017 at the Louvre Museum, Paris. Shun Kawakami exhibited a collaborative artwork with Seven Shuffles, featuring a video installation art spanning to the width of 17.5m. Alongside with the art installation, artless Inc. was tasked to design the book cover of the Salon des Beaux Arts 2017 catalogue, as well as the invitation card and posters.

Salon des Beaux Arts is a festival of the arts held every year at the Louvre Museum, organized by the Société nationale des beaux-arts, a French art groupe with a history going back 150 years. More than 600 artists from across the globe; from painters, sculptors, printmakers, photographers to illustrators, gather to represent the contemporary art scene. Select artists in each discipline are given awards for their exemplary works. Kawakami’s artwork at Salon des Beaux Arts 2017 has won him the Gold Medal Award.

The exhibited artwork, titled “In Praise of Shadows”, communicates of the Japanese sense of beauty, in the foreign land of France by expressing the Japanese ideology of “nothingness”, “the depth in the shadow” and “ephemerals”. The nothingness, or negative space, suggest further depth rather than non-existence. Though Kawakami’s works have always centered around the traditional Japanese philosophical motifs, at Salon des Beaux Arts 2017, he has utilized the temporal and spatial nature of the moving images, to redefine and recognize the “aesthetics of Japan” through lights and shadows.

Though their creative fields differ, Shun Kawakami and Seven Shuffles reinterpret traditional Japanese sense of beauty to be presented to the world. By intertwining videography and global perspectives, they have breathed in qualities to the shadows; scents, humidity and weights.




In Praise of Shadows from artless Inc. on Vimeo














traditional contemporary by shun kawakami at Phaédo Gallery



traditional contemporary by shun kawakami


at Phaédo Gallery, Shanghai

date: 2018.3.16 fri – 4.8 sun
venue: Phaédo Gallery
hours: 13:00 – 19:00 (tues – sun) closed on mondays / reservations only
address: 129-1, WuKang Road, Xuhui District, Shanghai, China




A solo exhibition “traditional contemporary” by Shun Kawakami, artist / art director of a branding agency artless Inc., will be on show at Phaédo Gallery in Shanghai.

Kawakami is an award-winning art director with a deep understanding of global art and design trends. His professional expertise allows him to focus and practice expressing the fundamentals of traditional Japanese aesthetics, with inspirations from classic Japanese arts. On the contrary, the production methods taken are rather contemporary. It involves making graphic collages from photographs, drawings and digitized visuals, such as scanned images. These digitally created graphics are printed on traditionally hand-crafted papers, such as gold and silver foil papers, created by artisans from Kanazawa. By adopting these delicately made papers, the elements of ‘wabi-sabi’ are expressed – through the nonartificial blurring of the ink and the degradation of the finished artworks over time – in order to pursue ‘unintended expressions in prints’.

Kawakami’s digital collages, interactive-artworks, and multimedia installations are sublime experiences in zen poetry that confidently push the boundaries of their media. Kawakami recently received the Salon des Beaux Arts, Carrousel du Louvre, Médaille d’Or for his 2017 installation at The Louvre. Kawakami’s projects are supported and produced by artless Inc., a branding agency that he founded in 2001. Under his guidance, artless Inc. has grown into one of Tokyo’s most highly awarded firms, with clients ranging from Four Seasons Hotel to Issey Miyake. Together with his team, Kawakami works to develop and promote a new vision for modern Japanese aesthetics.

Kawakami is an art director and artist who expresses the fundamentals of traditional Japanese aesthetics in a contemporary context. At Phaédo Gallery, we proudly present “tradional contemporary” – an art exhibition that embraces Japanese traditional aesthetics using technologies combined with design.

ブランディングエージェンシー artless Inc. 代表でありアーティスト/アートディレクターの川上シュンが、個展「traditional contemporary」を上海のPhaédo Gallery にて開催する運びとなりました。


デジタルコラージュやインタラクティブ作品、マルチメディアなインスタレーションなど、常に新しい表現方法を模索する川上の作品は、メディアによる境界を広げ続けています。昨年12月には、毎年ルーヴル美術館で開催される Salon des Beaux Arts にメインアーティストとして招待されインスタレーションを行い、金賞 Médaille d’Or を受賞しました。

アートディレクター、そしてアーティストとして国内外で活躍する川上シュン。日本の伝統的美意識を内包しつつ、デザイン手法とテクノロジーで、伝統と現代の融合を試みるアート作品「traditional contemporary」の展示に是非ご注目下さい。




Phaédo Gallery, Shanghai

“Phaédo Gallery” is an art gallery created by“Phaédo”, an aesthetic brand based in China and led by designer and Antwerp Royal Academy of Fine Arts graduate Zhu Zhu. Making its debut in Milano Fashion Week in February 2017, the brand is known for its philosophical and aesthetic values that weigh importance on timelessness, unadorness, and wabi-sabi.
Although located in a central district in Shanghai, the gallery consisting of four rooms and a garden with a tea room for guests, is like a secret hideout with a serene and meditative atmosphere.

please make a booking before visiting the gallery
booking methods:
1. wechat: Phaedo_official
2. email to Feile:
3. direct message on instagram: @feile_phaedo_shanghai_gallery

「Phaédo Gallery」は、アントワープ王立芸術アカデミーでファッションデザインを学んだデザイナー Zhu Zhuがディレクションを行っており、独自の審美によりインテリア、ファッション、アート作品までを手がけるブランド「Phaédo」が運営するアートギャラリーです。 2017年2月にMilano Fashion Week で初のコレクションを発表した同ブランドは、時代に左右されないタイムレスなデザインでありながら「侘び寂び」の理念を大切にした詩的な世界観で異彩を放ちました。上海の中心部という立地に反し、静かな場所に隠れる同ギャラリーは4つの部屋と庭園、そしてその隣には来場客がお茶を楽しめる茶室を構えており、他のギャラリーにはない「隠れ家」の風格が漂います。

※ 本ギャラリーは予約制です。ご希望の方は以下いずれかの方法で事前にご予約をお願いいたします。
1. wechat: Phaedo_official
2. email 担当 Feile宛:
3. instagram ダイレクトメッセージ: @feile_phaedo_shanghai_gallery

gallery info
address: No.129-1, WuKang Road, Xuhui District, Shanghai, China
hours: 13:00 – 19:00 (tues – sun) closed on mondays / reservations only

wechat: Phaedo_official
brand site:


AWWWARDS Honorable Mention – Intentionallies web design

AWWWARDS Honorable Mention
Intentionallies web design


We are proud to announce that our design for the website for Intentionallies was awarded with an “Honorable Mention” by the coveted web design award AWWWARDS.




award : Honorable Mention
project name : Intentionallies – web design


AWWWARDS recognizes and awards exceptional talent among web designers, developers, and agencies from all over the world, and offers a platform where digital design experts can inspire and share knowledge with each other.

We, artless Inc., had the pleasure of designing the renewed website for the architecture label Intentionallies. Our design initiated with an idea of having a website that can only represent Intentionallies. On top of the conventional way of displaying works with its titles and image thumbnails, we created their own filtering tool called ’tags’, which was inspired from ‘design codes’ that Intentionallies create for each project. Not just the names of clients or buildings, we utilized the very own words from Intentionallies and made them into the central design element of the website. The design is made bold and daring, yet minimal and professional, to represent an architecture label that has a history of more than 20 years.

この度 artless Inc. がデザインを担当したIntentionalliesのwebサイトが、栄誉あるアワード「AWWWARDS」で「Honorable Mention/特別賞」を受賞しました。


award : Honorable Mention
project name : Intentionallies – web design



artless Inc.が手がけたのは鄭秀和氏が率いる建築レーベル Intentionallies のwebデザインで、Intentionallies だからこそできる新しいポートフォリオサイトの仕組みを考えました。従来のポートフォリオサイトに見るような画像、プロジェクトタイトルの一覧に加え、閲覧モード「タグ」を追加。Intentionallies が設計時に各プロジェクトに設ける「デザインコード」から着想を得た、独自の方法でプロジェクトをフィルタリングできる仕組みです。クライアント名や建物名とは異なる、Intentionallies 自身の言葉をデザインの大きな要素とし、大胆でありながらも、設立から20年以上経つ建築レーベルに合うようなミニマルでプロフェッショナルな空気感を大事にしました。


credit :
creative direction: shun kawakami, artless Inc.
graphic design: koyuki inagaki, artless Inc.
assistant design: kanako ueno, noey nitipon, artless Inc.
project management: ken aoki, artless Inc.
web programming: adrien dufond, manmaru Inc.


ITL_01 ITL_02 ITL_03 ITL_04 ITL_05 ITL_06 ITL_07 ITL_08 ITL_09

Satoyama Jujo by Jiyujin 里山十帖

Satoyama Jujo
english web design


credit :
web design by artless Inc.
creative direction: shun kawakami, artless Inc.
art direction: koyuki inagaki, artless Inc.
graphic design: hitomi yasuda, kanako ueno, noey nitipon, artless Inc.
web programming: katakuriko inc.


We were in charge of designing english website for Satoyama Jujo, a lifestyle inn located in Niigata prefecture, Japan.

Satoyama Jujo is one of the two hotels in Japan that has been selected by Design Hotels. The building was originally an old Japanese folk house aged 150 years old, renovated and redesigned by Toru Iwasa – founder of lifestyle magazine “Jiyujin.” Designer furnitures exampled by Scandinavian furnitures, breathe in new attractiveness to the traditional charms of the folk house, creating a comfortable harmony.

This design is mainly about the large use of photography to convey the utmost Satoyama Jujo’s signature, such as marvelous scenery, food, architecture and art. Each page is guided by clicking full width photo banner. We selected elegant serif font that matches to tasteful yet modern and sophisticated building. Much space is taken up around the typography to make beautiful photography stand out.

We would highly recommend you to stay the hotel for Satoyama Jujo’s luxury experience that you wouldn’t gain in big cities.

artless Inc.は、新潟県に位置する宿泊施設「里山十帖」の英語ウェブデザインを担当しました。

ライフスタイル雑誌「自遊人」創刊者、岩佐十良氏プロデュース及び運営、古民家をリノベーションして建てられたこの施設は、日本では2つしか選出されていないDesign Hotelsのひとつでもあります。北欧家具をはじめとするデザイナーズ家具たちが、築後約150年、総欅づくり、総漆塗りの空間に活き、心地よい空間を生み出しています。