J18 sales office (Zhengzhou, China)

J18 sales office
signage design

architecture and interior design:
neri & hu (shanghai)

sign design:
artless Inc. (tokyo & kyoto)
art direction & design: shun kawakami & kazuki kaneko, artless Inc.
design: shinsaku iwatachi, artless Inc.
project management: ken aoki, artless Inc.
photography: yuu kawakami, artless Inc.


J18 is an ongoing city planning project in Zhengzhou city, Henan province, China. The large-scale mixed-use development composed of four districts, includes residences, commercial facilities, hotels, cultural centers, as well as parks, greenery, and a river. A city within a city, the development is roughly four to five times the size of Tokyo Midtown.

We were in charge of signage design for the sales office for the J18 residences. The interior was designed by Shanghai and London-based inter-disciplinary architectural design practice Neri&Hu Design and Research Office. Our designs for the way-finding and pictograms drew inspiration from the form and material of the architecture as well as the curving letter-form of the “J” from J18. With an eye towards a more global future of China, all information is presented bilingually.



このJ18区画レジデンス向けセールスオフィスのサインデザインをartless Inc.が担当しました。インテリアデザインは、上海・ロンドンを拠点とし、今アジアで注目を集める建築・デザインユニットである「Neri&Hu Design and Research Office 」が手がけています。彼らのインテリアデザインのコンセプトから、マテリアルやシェイプなどを踏襲して空間に統一感を持たせながらも、J18のJと空間デザインの曲線を織り交ぜた、オリジナルのディレクションサイン、ピクトグラムをデザインしています。また、インフォメーションは英語と中国語のバイリンガル表記とし、少し先の未来にあるグローバルな中国というデザインコードを設定しています。