branding & identity

artless craft tea & coffee

August 26, 2016

artless craft tea & coffee

credit:
planning, art direction, graphic and interior design, artwork: shun kawakami, artless Inc.

construction and design: kogazo architects
graphic and web design: shinsaku iwatachi, artless Inc.
web programming: adrien dufond, artless interactive
photography: yuu kawakami, artless Inc.

artless craft tea & coffee is a coffee stand produced, designed, and managed by artless Inc. Located in the beating heart of Harajuku, the stand doubles as our second office in Tokyo.

With a focus on the word craft, we provide single origin coffees from small independent farms, known as micro-lots or micro-mills. From the illustrious lives of the farmers to the manufacturing and distributing process, each coffee has a unique story to tell. Through a carefully calibrated hand dripping process, we deliver these stories one cup at a time. 

Our roasted Japanese teas are brewed using organic and pesticide-free tea leaves, harvested by hand in small-scale farms. The tea leaves are delicately roasted and prepared in a Tokoname ware tea pot made by some of the finest craftsman in Japan. Every care is made to ensure that the essence of the leaves are distilled in every single drop.

In addition, we provide an option of adding fresh organic milk to soften and further enrich the coffee or tea. 

Designed as a modern take on the Japanese tea room, the space uses untreated larch plywood(sheet material manufactured from thin layers of wood ), often used in architecture, as a key design element. With a small furnace for the tea-kettle cut out of the counter-top(a five meter wide slab of metal), the space embodies the uniquely Japanese notions of wabisabi and incomplete beauty, while articulating a refined modern aesthetic. 

From the tea strainer by Kanaami-tsuji Kyoto, to the tea canister by Kaikaido, Asahiyaki teapot from Uji, and Hakuraku vases by Ogawa Hirotsugu(eldest son of Ogawa Chouraku); an equal amount of care was taken in the selection of the tools with a focus on honouring the ever-evolving handicrafts of Japan. 

The minimalist ambient music plays a key role in crafting the refined atmosphere of the space. In collaboration with sound artists, we have designed a dedicated soundtrack that compliments and builds upon the identity of our brand.

Much like the finest tea rooms, we take great care in ensuring that every detail, from the tools used by the baristas to the intangible ambience, is designed to create a singular space.

artless craft tea & coffee aims to synthesise the unique aesthetics of Japan, with the emerging trend of artisanal crafted goods. 

artless craft tea & coffee は、artless Inc.がトータルプロデュース・運営する、オフィスを併設した東京・裏原宿のコーヒースタンドです。

「クラフト」という言葉にフォーカスし、コーヒーはマイクロミルやマイクロロットと呼ばれる小規模農園から、国や風土、生産背景や生産方法などのストーリーあふれる「シングルオリジンコーヒー」を一杯ずつ、丁寧にハンドドリップで提供します。

「焙じ茶」も同じく小規模農園で有機や無農薬で人の手で丁寧に育てられたクラフトな焙じ茶を、常滑焼の急須で、うまみが凝縮される最後の一滴まで丁寧に淹れます。また、深い味わいオーガニックミルク(有機牛乳)による、コーヒー及び焙じ茶とミルクの組み合わせたまろやかな一杯もご用意しています。

空間は「現代の茶室」をデザインコンセプトとし、建築構造用面材で使用されるラーチ合板(構造用のマツなど樹を薄くスライスして張合わせ、パネル状にしたもの)をそのまま意匠としたデザイン、幅5mの一枚鉄板のカウンターに炉をきり、「侘び寂び」そして「未完の美」という日本独自の美意識をベースに現代的なデザイン表現を行いました。

使用する道具も、京都 金網辻の茶こし、開化堂の茶筒、宇治/朝日焼の急須、樂焼/三代目小川長樂の長男・小川裕嗣氏の白樂の茶碗や花器など、進化し続ける日本の伝統工芸品。店内に流れるBGMは、ブランドコンセプトに沿ったミニマルで上質なサウンド。音楽も空間デザインの一つの要素として、音楽家とのコラボレーションによるオリジナルのサウンドデザインを行いました。

artless craft tea & coffee は、茶道のように道具や空間の気配にまで細部へのこだわりと配慮を大切にしています。日本の独自の美意識を再解釈し、現代のトレンドやサードウェーブとの融合を模索する新しいスタイルのブランドです。

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catalogue design for STRASBURGO

May 08, 2016

STRASBURGO / SEASON CATALOGUE 2016 SS
art direction + graphic design
http://strasburgo.co.jp/

credit:
creative direction: artless Inc.
planning, art direction: shun kawakami, artless Inc.

design: nao nozawa, artless Inc.
men’s stylist: kensuke sakurai
women’s stylist: miyuki uesugi
photographer: akinori ito
item photo: yuu kawakami
client: LIDEA & CO.,LTD

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invitation design for Cruciani

April 02, 2016

Cruciani / INVITATION 2015
art direction + graphic design
http://strasburgo.co.jp/

credit:
creative direction: artless Inc.
planning, art direction: shun kawakami, artless Inc.

design: nao nozawa, artless Inc.
photographer: yuu kawakami
client: LIDEA & CO.,LTD

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catalogue design for THE CONRAN SHOP

April 01, 2016

THE CONRAN SHOP / SS catalogue 2016
art direction + graphic design

credit :
creative direction: artless Inc.
planning, art direction: shun kawakami, artless Inc.

design: nao nozawa, artless Inc.
photographer: yuu kawakami
client: Conran Shop Japan Ltd.

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exhibition

tabroid & exhibition design for tsutaya kaden

March 01, 2016

tsutaya kaden / tabroid & exhibition design for debut campaign
art direction + graphic design + exhibition design

credit:
creative direction: artless Inc.
planning, art direction: shun kawakami, artless Inc.

design: kazuki kaneko, artless Inc.
flower artist: takayuki tanaka, united flowers
photographer: yuu kawakami
client: Culture Convenience Club Co.,Ltd.

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© artless Inc. All rights reserved.art direction + design by artless (tokyo) / interactive design by manmaru (paris) / sound by noiselessly