channel 4 (tv nelonen) / helsinki finland

November 02, 2011

Urban Abstract from Musuta on Vimeo.



International Advertising Festival
(Design Lions)
Corporate or Brand Identity / Broadcast Design & Graphics :


Awards 2010 : TV & Cinema Communications
TV Promotions, Stings & Programme Junctions


*ED AWARDS / European Design Awards :

Vuoden Huiput (Top of the Year Finland) : Shortlist

Urban Abstract

Creative Director: Jopsu Ramu, Musuta Ltd.
Art Director: Jopsu Ramu Musuta Ltd. + Shun Kawakami, artless Inc.
Cover Artwork: Shun Kawakami, artless Inc.
Design: Jopsu Ramu, Musuta Ltd.
Sound: Chikao Maruyama
Producer: Timo Huhtala, Musuta Ltd.
Director: Mitsutomo Maeda & Masaru Ikeda, EDP graphic works Co., Ltd.
Production company: EDP graphic works Co., Ltd.
Project management Tokyo: Masaji Kinoshita, Shirofuchi Inc.
Executive Producer: Musuta Ltd.
Created by: Jopsu Ramu & Timo Huhtala, Musuta Ltd.

Art Director Jopsu Ramu from Musuta Ltd. has created together with Shun Kawakami (artless Inc.) an artist and designer from Tokyo – a piece titled Urban Abstract. This digital art piece was commissioned by TV Nelonen and it is being shown as the November break bumpers on one of the biggest commercial TV channels in Finland: TV Nelonen.

Urban Abstract -piece was born in Tokyo during 2009.
It consists of 40 X five second clips, or it can also be viewed as a one 200 second journey.

D&Ad Awards

The piece was awarded bronze in this years D&Ad awards, it was selected for the book ‘The Best Advertising and Design in the World 2010’ to be published by Taschen. Urban Abstract was picked amongst more than 20 000 pieces submitted to D&Ad and was among the seven pieces chosen in the highly competed TV & Cinema Communications category. D&AD is an organization that represents the global creative, design and advertising communities. Since 1962, D&AD has set industry standards and educated and inspired the next generation.

URBAN ABSTRACT – About the concept:

Urban Abstract is a journey across urban space that unfolds in forty, 5 second parts. The journey, in one, two and three dimensions, is a bit like abstract surfing in which the original destination is only reached after a number of seemingly random yet linked detours occur. Points , lines, planes and other abstract elements create a journey through an Urban Abstract.
The space between things is as important as intended space, perhaps creating a fourth dimension. Meaningful shapes and purposes occur in this dimension’s reality as well. The concept of “negative space” has meaning here.
Nature plays a part as well. To be able to understand and differentiate what is urban one has understand what is nature.
The style of the shorts is fluid and, though seemingly random, stream into a cohesive whole. Perhaps watching them in a different order would be more like seeing the same journey from another point of view. The sound world is also very important — movement in space is sensed even if watching the shorts with eyes closed. Sounds overlap, fade, come and go.
Architectural, abstract, someway minimalist and abstract with a touch of humanity.
This feeling is reached through mixing techniques such as vectors , hand drawn lines and painting.
Urban Abstract was realized in Tokyo by a team of artists, designers and animators from Finland and Japan.

About the creators:

Jopsu Ramu
Jopsu Ramu (born 1982). Jopsu is a young, successful Finnish designer and an art director (awarded by D&Ad, European Design Awards) who runs her own design studio Musuta Ltd. Jopsu Ramu creates art, graphics, space & design.

Shun Kawakami (artless Inc.)
Shun Kawakami is a highly awarded designer & artist living in Tokyo. He is also the founder and chief of Artless Inc. He has won awards in many design competitions from NYADC Young Gun6, Type Director’s club (TDC) to Art Director’s Club (ADC). He has also held many exhibitions in Japan, Europe and the U.S.

Musuta Ltd.
Musuta Ltd. is a Finnish company operating in Helsinki & Tokyo. Musuta is a multidisciplinary design studio, Musuta can draw, write & think. Musuta does design, graphics, art, space, branding & concepts.
Musuta produces Ramu’s personal art work as well as creates commercial work for different clients including: Iittala, Pepsi Co., Kawada Group, TV Nelonen…


The website works as a part of the piece and creates an extra dimension for the clips shown on TV.


The 200 second piece can be viewed at:


Press :


wow tenspace

September 22, 2011

wow tenspace
inspired by WOW10 artbook

concept of design :
The space between the number on count-up. That space is what we consider as time itself.
We creates that time of the space as an image into the three dimension world.
Eleven of “IKEBANAS” are created as three dimension object and arranged into the vast space.
The camera sequentially cathes those works like being thrown into the flow of time one by one.

credit :
creative direction, motion graphics by
Wow Inc.
music by Masato Hatanaka

artworks by
shun kawakami (artless)
illustration by tadashi ura
photography by taisuke koyama

YouTube Play biennial GUGGENHEIM [finalist]


Taro Horiuchi 2011s/s (concept video)

August 12, 2011

Taro Horiuchi 2011s/s

[creative direction / total produce]

credit :
Concept : Taro Horiuchi
Creative direction / Total Produce : Shun Kawakami (artless)

Movie : EDP graphic works
– Art direction: Jun Furuuchi
– Directo : Mitsutomo Maeda
– Produce : Naoki Kumamoto
– Music : Leo Sato

concept video

Taro Horiuchi 2011S/S : Concept Video from shun kawakami on Vimeo.


BILCOM, Inc. | Brand Movie

July 12, 2011

BILCOM, Inc. | Brand Movie!/about_us/id_102

credit :
creative direction : artless inc.
art direction, shooting, editing : GLMV inc.
client : BILCOM, Inc.

BILCOM BRAND MOVIE from BILCOM Channel on Vimeo.


blanc. “canvas” : Music Video

January 07, 2010

blanc. “canvas”
: Music Video

credit :
creative direction, art direction : shun kawakami (artless)
video direction and produce, editing : paradise cafe
visual work : nam
motion graphics : edp graphic works
model : blanc.

coast music video

Maynard Plant | MySpace Music Videos

the making of “coast” the music video :

profile :


blanc. is the critically acclaimed solo project and alter-ego of Maynard Plant, lead vocalist of the popular Japanese pop-rock band Monkey Majik. The project began in 2003 with the meeting of Maynard and Sendai City co-resident Takeshi Hanzawa of FreeTEMPO. Maynard sang and wrote the lyrics for the house tracks “Sky High”, “Duet” and “New Days” on FreeTEMPO’s 2nd album “THE WORLD IS ECHOED” under the pseudonym “blanc.”. This collaboration, now legendary, marked the beginning of blanc.’s career. Since then, blanc. has collaborated with many electronic and house musicians. In March of 2008 he produced and released his first album “new world”. blanc.’s much anticipated 2nd album “canvas” was released June 10th, 2009. The new album is a fusion of electronic, organic, house and pop music.

blanc. | ブラン
DJ /プロデューサー/リミキサ-/アーティスト

blanc. とは、MONKEY MAJIK のメンバーMaynard Plant のソロプロジェクトである。
歴史は2003 年7 月まで遡る。
全国のクラブシーンで盛り上がり、チャートも賑わせたFreeTEMPO『THE WORLD IS ECHOED』に収録の名曲「Sky High」や「Duet」でもボーカルと作詞を務めたことがきっかけでスタートした。2005 年1 月リリースのFreeTEMPO の『Oriental Quaint』にも再度依頼を受け参加。同年3 月には、SOUL SOURCE PRODUCTION 初のオリジナルアルバム『SOUL SOURCE PRODUCTION』に 収録の「Slow Back」でもボーカルと作詞を務め、その活動の場を徐々に広げていった。2008 年3 月には、blanc. 名義でのファーストアルバム『new world』をリリース。 同年12 月にはCOLDFEET の10 周年記念アルバム『TEN』にもボーカルとして参加。2009年6月10日待望のセカンドアルバムをリリース。

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© artless Inc. All rights direction + design by artless (tokyo) / interactive design by manmaru (paris) / sound by noiselessly