art installation for starbucks | q-front shibuya
starbucks | q-front shibuya
art installation
credit :
creative direction: artless Inc.
planning, art direction: shun kawakami, artless Inc.
design: nao nozawa, artless Inc.
photographer: yuu kawakami
client: Starbucks Coffee Japan, Ltd.
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We had the great pleasure of designing a mural for Starbucks Q-front; a popular attraction unto itself, located in the prime location of Shibuya and overlooking the busiest crossing in the world.
We depicted the ‘Coffee Belt’, an imaginary band that stretches around the world that encompasses major coffee growing areas; as a semi-three dimensional map using carefully arranged cubes of wood
of varying sizes and colors. A mosaic of pixels, representing the cutting edge digital scene of Shibuya, expresses the fabric patterns that are originated in the coffee producing regions.
Through our design, our aim was to create a warm atmosphere that would envelope customers as they make their purchase on the first floor and then on the second floor, take a leisurely sip of their coffee as they watch the hustle and bustle of the city below. We believe Starbuck’s hospitable spirit and our design philosophy was conveyed through the use of wood and handwritten text and other meticulously thought out details.
We are extremely proud and delighted that we were able to contribute our design to an iconic Starbucks store; visited by millions, locally and from abroad. It would be our pleasure if you drop by whenever you visit Shibuya.
Lastly, we would like to extend our gratitude to the many who supported us and helped bring our vision to reality.
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世界的に人気のある東京の観光スポット渋谷の一番目立つ場所にある渋谷Q-frontのスターバックスコーヒーSHBUYA TUSTAYA店の壁面アートをデザインしました。
この作品はコーヒーベルトと呼ばれるコーヒーの産地を半立体の地図で表現したものです。
1Fで購入して階段をのぼり見晴らしのよい2Fでゆったりとコーヒーを飲むまでの時間と空間を包み込むような、温かみがあるデザインを意識し、マテリアルにも木を使い、文字も手書きにするなど、細部までスターバックスのおもてなしの理念と私たちのデザインの信念が行き届いたものになったと考えています。
日本全国に数あるスターバックスの中でも特に多くのお客様がいらっしゃるこのお店を担当できたことは我々の誇りであり喜びです。
渋谷にお立ち寄りのさいは是非ご覧ください。最後に、私たちartlessはこの製作にあたりサポートしてくださった全ての関係者に深く感謝申し上げます。
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