artwork

brand design strategy

June 21, 2015

brand design strategy :

Quantitative クォンティティー/数量的価値
+ Financial value 経済的価値
+ Functional value 機能的価値
+
Qualitative  クオリティ/質量的価値 → * Premium value
+ Identity value 独自性/思想/哲学
+ Meaningful value 意義/目的
+ Artistic value 芸術的価値/美術的価値

= Brand value ビジネス&ブランド価値


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