* about us (company Information)

client list

October 15, 2018


Abahouse International
Adobe Japan
AKQA (UK)
Apple Japan
ASAHI WOODTEC CORPORATION
Audi Japan
Avex Trax
B&B Italia
Barneys NewYork
Beacon Communication, Inc.
Bolan Group Ltd. (Italia)
Bridgestone Corporation
Bvlgari
Cartier
CCC
Central China (China)
Chateau Pesquie (France)
Cosmo Communications, Inc.
D.Brain Co.,Ltd.
DDB Japan
Dentsu Inc.
Designart Tokyo
Docomo
Doutor Coffee
Fast Retailing Co.,Ltd
Ford Japan
Four Seasons Hotel
FTC Skateboarding (SF/US)
Google Japan
Hakuhodo Inc.
Heiwa Paper
Herman Miller Inc.
Roppongi Hills Club
Hong Kong Design Centre (Hong Kong)
IdN magazine
ISETAN Co.,ltd.
ISSEY MIYAKE Inc.
JAGDA: Japan Graphic Designer Association, Inc.
Jiyujin
JL design (Taipei)
JVC Entertainment Networks, Inc.
JWT Japan
Levi Strauss Japan K.K.
Mackintosh Japan
Mandarin Oriental Hotel Group
Mccann Erickson Japan Inc.
McCann Worldgroup Japan
Microsoft
Mitsubishi Estate Co.,Ltd.
Musuta Ltd. (Helsinki / Finland)
New Material Research Laboratory Co., Ltd.
New World Records
Nike Japan Corp.
Nikon Corporation
NTT Communications
NTT Urban Development Corporation
Orange and Partners Co.,Ltd.
Phaedo (China)
Plan do see
PMQ (Hong Kong)
Prime Minister of Japan Office
Sakakura Associates, Inc.
Shinkenchiku
Sony
Sony Music
Starbucks Japan
STRIPE int’l
Takami Holdings
Takeo Paper
Taro Horiuchi
The Conran Shop
Toto Ltd.
Toyota
UDS Ltd.
Urban Research
V&A: Victoria and Albert Museum (UK)
Volkswagen Japan
Waterford Wedgwood Japan
Wieden+Kennedy Tokyo
WOW Inc.
YCAM : Yamaguchi Center for Arts and Media
Yagi Tsusho Ltd.

etc…

branding & identity

branding & photo direction for koé 2018aw

October 03, 2018

branding & photo direction for koé 2018aw
branding + photo direction
https://www.koe.com/

credit:
branding & design consulting : artless Inc.
creative & art direction: shun kawakami, artless Inc.
art direction & design: kazuki kaneko, artless Inc.
project management: asami kinoshita, ken aoki, artless Inc.
photography: yoshihiro makino, W Inc.
photo retouch: mayumi yamamoto
hair & make up: mika furukawa, mash creative
client: STRIPE INTERNATIONAL INC.

Yoshihiro Makino
http://www.yoshimakino.us
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We have been in charge of branding and art direction of the key visuals for fashion brand “koé”. For their 2018 AW collection, we collaborated with LA-based photographer Yoshihiro Makino to capture koé’s ethical ethos and express the brand atmosphere.
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artlessは「koé」のブランディングおよびキービジュアルのアートディレクションを行なっています。2018年AWは、koéのブランドコンセプトである「エシカル」をテーマに、LAを拠点とするフォトグラファー・Yoshihiro Makino 氏とのコラボレーションによってブランド・アトモスフィアを表現しました。

 

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artwork

solo art exhibition by shun kawakami

August 29, 2018

traditional contemporary by shun kawakami
at Phaédo Gallery

solo art exhibition
https://www.phaedostudios.com


A solo exhibition “traditional contemporary” by artist Shun Kawakami was on show at the Phaédo Gallery, Shanghai in February 2018. Through the use of modern printing technologies and calligraphy combined with traditional materials like gold and silver foils, while embracing the imperfections of digital printing as “wabi-sabi”; he pursues to make works that express traditional Japanese aesthetics through the language of modern design.

Phaédo Gallery is an art gallery created by Phaédo, an aesthetic brand based in China which artless Inc. was in charge of branding and V.I. Antwerp Royal Academy of Fine Arts graduate Zhu Zhu is the designer of the brand as well as the director of the gallery. Although located in a central district in Shanghai, the gallery consisting of four rooms and a garden with a tea room for guests is like a secret hideout with a serene and meditative atmosphere.


2018年2月、アーティスト・川上シュンは上海のPhaédo Gallery にて個展「traditional contemporary」を開催いたしました。モノクロームの特殊印刷とカリグラフィーを織り交ぜた金箔・銀箔の作品をメインに、人為的でない掠れや経年劣化を「侘び寂び」の美の要素としてとりいれ、伝統と現代を融合させる作品を追求しています。

「Phaédo Gallery」は、artless Inc.がブランディングおよびV.I.を担当したブランド「Phaédo」が運営するアートギャラリーです。インテリア、ファッション、アート作品までを手がけるブランド「Phaédo」は、アントワープ王立芸術アカデミーでファッションデザインを学んだ Zhu Zhuがデザイナーを務め、同ギャラリーのディレクションも行っています。上海の中心部にありながら、4つの部屋と庭園、そして来廊者をもてなす茶室を構える「Phaédo Gallery」は、静かな佇まいの中に品格のあふれる空間となっています。


gallery info
address: No.129-1, WuKang Road, Xuhui District, Shanghai, China
hours: 13:00 – 19:00 (tues – sun) closed on mondays / reservations only

contact
wechat: Phaedo_official
email: feile@phaedostudios.com
brand site: www.phaedostudios.com

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branding & identity

branding & photo direction for koé 2018ss & 2017aw

July 02, 2018

branding & photo direction for koé 2018ss & 2017aw
branding + photo direction
https://www.koe.com/

credit:
2018SS
branding & design consulting : artless Inc.
creative & art direction: shun kawakami, artless Inc.
art direction & design: kazuki kaneko, artless Inc.
project management: asami kinoshita, ken aoki, artless Inc.
photography: kyohei matsuda, mash creative
hair & make up: mika furukawa, mash creative
botanical styling: nobuaki kawahara, REN
client: STRIPE INTERNATIONAL INC.

2017AW
branding & design consulting:  artless Inc.
creative & art direction: shun kawakami, artless Inc.
art direction & design: kazuki kaneko, artless Inc.
project management: asami kinoshita, artless Inc.
photography: yuji inagaki, W Inc.
interior styling: katsuya kubokawa
food styling: miho kawakami
hair styling: hiroki, W Inc.
make up: kazuko hayasaka, W Inc.
coordination: W Inc.
client: STRIPE INTERNATIONAL INC.

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Since 2017 we have been in charge of branding for lifestyle brand “koé” and art direction for the key visuals of each season. Through our work, we helped visualize the brand’s concept “new basic for new culture” and their ethical and neutral brand ethos.

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artlessは2017年より、ライフスタイルブランド「koé」の継続的なブランディングを担当し、各シーズンのキービジュアルのトータルディレクションを行なっています。新たなブランドコンセプト「New Basic For New Culture」のもと、エシカルでニュートラルなブランドの空気感をビジュアルで表現しています。

2018SS
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2017AW
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branding & identity

DESIGNART TOKYO

June 26, 2018

designart tokyo
branding + total design
http://designart.jp/

credit:
creative direction: shun kawakami, artless Inc.
graphic design: koyuki inagaki + hitomi yasuda + kanako ueno, artless Inc.
project management: ken aoki + asami kinoshita, artless Inc.
copywriting: river Inc.
photography: yuu kawakami, artless Inc.

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DESIGNART is an organization and event founded in 2017. The organization launched itself by initiating a design & art festival spanning across different areas of Tokyo called DESIGNART 2017. Shun Kawakami, as one of the 6 co-founders alongside with Akio Aoki (MIRU design), Hiroshi Koike (NON-GRID / IMG SRC), Okisato Nagata (EXS Inc.), Astrid Klein and Mark Dytham (Klein Dytham architecture), designed the logo and artless Inc. was in charge of building the identity of DESIGNART.

DESIGNART’s first festival, DESIGNART 2017, exhibited “purchasable arts” that visitors could bring home – ranging from interior products, furnitures, wearable arts to fine arts. About 200 creators including renowned Pierre Charpin, participated across 72 venues in Tokyo, and gained 42,500 visitors. Our responsibilities ranged from logo design, stationeries design, content planning to event ephemerals such as booklets, venue facades, flyers, posters and badges.

Being an event with such wide range of exhibits and artists, our approach to the identity was to make it bold, identifiable, yet flexible and sophisticated at the same time. We created a frame with changing shape according to an object inside it, defining the object as a DESIGNART – a piece that crosses boundaries. The logo was seen across the city, framing objects of different scales; a product, wall to a scene. The logo was made recognizable with definite graphic rules. The upper left corner was kept 90°, and black & gold palette were used to complement its well-established exhibitors such as Louis Vuitton, while still being distinguishable.

We believe that the identity performed aesthetic dynamism, while giving a strong character by being instantly recognizable.

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DESIGNART (デザイナート)は、2017に発足した組織であり、デザイン&アートフェスティバルの名称です。デザインという共通点を持ちながら、異なる分野を率いる青木昭夫(MIRU DESIGN)、小池 博史 (NON-GRID / IMG SRC)、永田宙郷 (EXS Inc.)、Astrid Klein、 Mark Dytham (Klein Dytham architecture)そして川上シュン(artless Inc.)から成る6名が、発起人としてプランニングからデザインまで手がけました。

‘DESIGNART’を、「デザインとアートの境界をまたぎ、日々の生活に感動を生むもの」と定義し、初回となるDESIGNART 2017では、Pierre Charpinを含む約200のクリエイターが72箇所に参加、42,500人の訪問者が展示品である’DESIGNART’たちを楽しみました。表参道をはじめ、外苑前、原宿、渋谷、恵比寿、中目黒、広尾、代官山、中目黒、六本木と、開催エリアは広範囲にわたり、まさに街全体をミュージアムとしたデザインとアートの祭典になりました。

artlessは、様々なクリエイターが参加するDESIGNARTの、ブランディング・グラフィックデザインを担当しました。「枠」で囲むことで、出展作品を「DESIGNART」と定義する、可変式のダイナミックで力強いロゴは、黒とゴールドを使ったストイックなカラールールのブランディングで、洗練さも掛け合わせています。紙媒体やグッズをはじめ、壁面や柱など、様々の大きさで街中に使用されたこのロゴは、出展作品に寄り添いながら、記憶に残るアイデンティティとなりました。

異なった状況に対応できる、フレキシブルなロゴでありながら、個性と洗練さを掛け合わせることで、「DESIGNART」の想いが強く伝わることを願ったブランディングです。

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