branding & identity

branding + visual identity for abysse

May 21, 2019

abysse
branding + visual identity

credit:
branding: artless Inc.
art direction & creative direction: shun kawakami, artless Inc.
graphic design: qiwen cao + kanako ueno, artless Inc.
web programming: adrien dufond
photography: yuu kawakami
project management: asami kinoshita

_

Seafood restaurant “abysse” lead by the young owner-chef Kotaro Meguro was awarded the Michelin 1-star within a year of its opening in March 2015 in Gaienmae, Tokyo. As part of their move to Daikanyama in March 2019, we were in charge of branding as well as holistic art direction and design, encompassing the logo, V.I., graphic design, signage, website, uniforms, and ambient music.

The French word “abysse”, in addition to signifying the depth of the ocean, carries the meaning “of having depth”. In creating the logomark and brand color we drew inspiration from their concept of evoking the oceanic depths and deepness of the flavor of their dishes. In the interior, the use of wood salvaged from the ocean expresses the depth of both the ocean and forest.

The menus styled like letters welcoming guests to their tables are adorned with foil stamps and signed by the chef. In order to design a complete dining experience, we carefully selected the chef uniforms in the open kitchen as well as curating the ambient music to stimulate the senses while creating a serene atmosphere.

The aim of our branding project is to express their reverence for the ocean, forest, and approach to materials, in the hopes of ushering “abysse” into the global stage.

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2015年3月に東京・外苑前にオープンし、1年と経たずにミシュラン1つ星を獲得した若きオーナーシェフ目黒浩太郎氏による魚介にフォーカスしたガストロミーレストラン「abysse(アビス)」。今年3月、代官山への移転を機に ロゴ や V.I. からグラフィック/サイネージ/ウェブ/ユニホーム/BGM と、包括的なアートディレクションとデザインによるブランディングを担当しました。

「abysse」とは、フランス語「深海」「奥深きもの」という意味があり、その言葉の意から海面から深海までの深さと料理の味わいの奥深さを表現するというコンセプトのもと、シンボルマークやブランドカラーの選定されています。インテリアデザインも海に沈んでいた古木を使用する壁面など、深い海と深い森を同時に表現が行われています。

ゲストがテーブル着いたとき、はじめに目にする封筒に入った手紙のようなメニュー、繊細に特別なカラーの箔押しでデザインされ、シェフにからの感謝の気持ちも込めサインも施されています。オープンキッチンにしたことで姿が見えるシェフ達のユニホームデザインとカラー選定、感性を刺激しつつ心地よい空気としてのBGM、料理だけでなく、レストランにおけるフィジカルな体験や演出も丁寧に考えデザインさせれています。

「abysse」の海と森に敬意を表する哲学や素材へのアプローチを表現し、グローバルステージへと導くためのブランディングとしてデザインを行っています。

















press download links
pdf
press kit

* about us (company Information)

artless Inc. | a global branding agency

May 18, 2019


artless Inc. is an independently owned global branding agency integrating graphics and architecture, based in tokyo and kyoto, founded by shun kawakami in 2001.

Our activities are based in visual communication and the language of design; branding and consulting, art and design, graphics and identity, architecture and interior, typography and signage, fashion and music, web and digital experience, advertising and brand communications.

We form a creative team in accordance with each new project. Our collective brings a new perspective to all projects from our global network. The team includes business consultants, creative directors, art directors, architects and interior designers, graphic and web designers, programmers, photographers, stylists, fashion designers, musicians, composers, flower artists, painters, calligraphers, illustrators, food director and barista.

We don’t differentiate between art, design, architecture, digital and other forms of communication. A diverse challenge extends across different disciplines, providing us with an experience that broadens our point of view. Our philosophy is rooted in Japanese sense of beauty, infused with contemporary creativity to make a difference.

“artless Inc.”は、 東京と京都を拠点にグローバルに活動するブランディング・エージェンシーです。

アート:デザイン:ビジネス、そして、グローバル:ローカル という5つの視点を軸に、グラフィックから建築空間まで、すべてのデザイン領域における包括的なアートディレクションとデザインによる独自のブランディングを行っています。

活動領域は国内外、多岐にわたり、ブランドや企業のヴィジュアル・アイデンティティやブランド・ストラテジーの構築から、ロゴ、タイプフェイス、グラフィック、アート、ウェブ、フォト、ビデオ、ミュージック、プロダクト、パッケージ、エキシビション、インスタレーション、サイネージ、建築やインテリアデザインまで、ブランドが必要とするすべてのアートディレクション及びデザインを行います。

また、独自のグローバルネットワークを築き、このグローバル・コレクティブ(artless collective™) では、多様なジャンルの専門家やアーティストがリストアップされ、各プロジェクトのニーズに応じた最適なチームを提案しプロジェクトを進行しています。

“artless Inc.”は、日本の伝統美や美意識を基軸に、アートやデザインを 「ヴィジュアル・ランゲージ」 と捉え、国境や言語を越え、フィロソフィーやヴィジョンといった目には見えない概念を表現する 「ヴィジュアル・コミュニケーション」 の姿勢を軸に活動しています。

corporate information

artless Inc.
株式会社 artless

founder and ceo
Shun Kawakami

stock information
10,000,000 JPY

staff
18

year of establishment
2001

office
東京  tokyo
nakame gallery street J2+J3
(Nakameguro koukashita/85+86)
2-45-12 kami-meguro
meguro-ku
tokyo 153-0051 japan
+
京都  kyoto

gojo place 9f, ebisucho, 
shimogyo-ku,
kyoto 600-8302 japan

service

Brand Strategy
Research and Insights
Brand architecture
Brand positioning
Naming and Brand concept
Communication and Design strategy
Content and Digital strategy
+
Brand Design
Visual identity
Verbal identity
Sound identity
Brand atmosphere
Typography
Illustration
UX/UI
Motion design
+
Brand Communication
and Brand Experience

Creative direction and Art directin
Architectural design
Interior design
Graphic design
Sign design
Digital product design
Application design
Retail
Environments
Exhibitions

Team of artless Inc.
2019
total: 17 members
languages: English/ Japanese/ Chinese

1 creative director (founder/ceo)
2 project managers
2 art directors
1 architectural designer
7 designers
1 programmer
1 photographer
1 stylist
+
2 barista

founder (ceo) :
branding / creative & design direction / curation
Shun Kawakami (JP/EN)
www.shunkawakami.jp
instagramfacebook / twitter / pinterest / wikipedia

project management
Asami Kinoshita (JP/EN)
Moeko Tamakawa (JP/EN)

art direction & design
Nao Nozawa (JP/EN)
Kazuki Kaneko (JP/EN)

architectural design
Ken Aoki (JP/EN)

design
Shinsaku Iwatachi (EN/JP)
Thomas Zimmerman (EN/JP)
Qiwen Chao (CH/JP)
Yafa Koseko (CH/EN/JP)
Shien Ayako (JP)
Ryo Akao (JP)
Kanako Ueno (JP)

interactive design & programming
Adrien Dufond (FR/EN)

photography
Yuu Kawakami (JP)

stylist
Miho Kawakami (JP)

barista for artless craft tea & coffee
Kazu Watanabe (JP)
Yuichi Onouchi (JP/EN)

+

PR partner company

W tokyo www.tokyo.co.jp
PR & creator management company

Designart Tokyo www.designart.jp
New design & art festival in Tokyo, Japan, established in 2017.

+

global partners 

AODJ Ambassador of Design, Japan. (NPO) : www.aodj.org
Non profit organization in Japan. AODJ strive to connect, inspire and elevate creative professionals in the world.

artless collective™ : www.artless-collective.com
Partner companies & collaborators from our global network

special thanks:
internship designers

Leonie Aiko (GE/EN) – Germany
Karolina Pöll (SP/EN/GE) – Mexico
Alice Tosey  (EN) – London UK
Miikka Toiviainen  (EN/FIN) – Finland
Stefano Cometta  (GE/EN/IT/SP/FR) – Swiss
Amaya Hagelaar  (DU/EN) – Netherlands
Aoi Fujikawa  (JP/EN) – New York USA
Jeerapak Nitipon  (EN) – Bankok Thailand
etc.

branding & identity

branding: V.I & interior design for sky cafe

April 15, 2019

sky cafe
V.I & interior + furniture design

credit:
branding: artless Inc.
art direction & creative direction: shun kawakami, artless Inc.
interior design: ken aoki, artless Inc.
graphic design: koyuki inagaki, artless Inc.
project management: ken aoki, artless Inc.
photography: yuu kawakami

_
about project:

We were assigned to create the interior and furniture design for the coffee stand situated on the ground floor lobby of “sky mansion” in Zhengzhou city, China.

Owing to its central location in China, Zhengzhou city had through the years flourished as a major transportation hub and in recent years has welcomed a plethora of overseas manufacturing companies leading to its exponential economic growth. The client experienced significant growth with the supply of housing through its real-estate company and is now on a steadfast mission of making Zhengzhou an even greater city. With a goal of elevating the cultural significance of the city, it has been developing and managing hotels, commercial facilities, and cultural centers. “sky mansion” opened its doors in September 2018 as a serviced apartment for long-term residents.

We were responsible for overseeing all design elements of “sky mansion”, including the logo, V.I, signage, amenities, uniforms, website, as well as the coffee stand. Sharing the design ethos with “artless craft tea & coffee”, the coffee stand adjoining our office in Tokyo, “sky cafe” makes use of domestically sourced flakeboard, and black steel plates. The resulting space harmonizes with the mortar and terrazzo-lined lobby of the mansion and serves as a place where guests and residents can enjoy a time of peace and comfort. In addition to the menus and cups used in the cafe, we designed the bespoke stools and low-tables with its forms inspired by the “sky mansion” logo. The center-piece table has an integrated light that subtly illuminates the drinks while never getting in the way of people having conversations.

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中国・河南省 / 鄭州市にオープンした sky mansion (中国名:郑州建业天筑国际公寓)の一階ロビーに常設するコーヒースタンドのインテリアデザインの基本設計ならびに家具のデザイン・製作を行いました。

鄭州市は中国の地理的な中心に位置し古来交通の要衝として栄え、近年では外資系を含む製造業が集積し経済的な成長を続けています。クライアントは住宅供給によって大きく成長した不動産会社を母体とし、鄭州をより良い都市にするという明確なビジョンを掲げ、都市としての文化レベルの向上を目的として、ホテルや商業施設、文化施設の開発・運営を行っています。sky mansionは長期滞在者向けサービスアパートメントとして、2018年9月にオープンしました。

artlessではsky mansionのロゴからV.I.構築、サイン、アメニティ、制服、WEBまでトータルでのアートディレクションおよびデザインを行っており、その一部としてコーヒースタンドを設計しました。東京中目黒のartless Inc. ヘッドオフィスに併設するartless craft tea & coffeeのラーチ合板と鉄板を主としたデザインをベースとしつつも、中国国内でも品質のバラツキなく調達できるOSB合板を使用し、sky mansionのロビーのテラゾーとモルタルを基調としたクールな空間の中に、滞在者が落ち着いて時間を過ごせる空間をつくることを意図しました。また、カフェで使用されるメニューやカップの他にもスツールとローテーブルはsky mansionのロゴの形状を元にオリジナルでデザインしています。スペース中央のテーブルは、手元は照らしながら向かいの席の人とのコミュニケーションを邪魔しない照明と一体となったデザインになっています。

 













press download links
PDF: http://www.artless.co.jp/press-release/190415/press-release-190415.pdf
press kit: http://www.artless.co.jp/press-release/190415/press-kit-190415.zip

* about us (company Information)

award

April 01, 2019

2018

Red Dot Winner  (Germany)
[Shortlist] QM weather. / Product Design

DFAA – Design For Asia Award 2018 / Bronze Award  (Hong Kong)
MIST Hot Spring Hotel / Brand identity

ICONIC AWARDS 2018 / INNOVATIVE ARCHITECTURE (Germany)
[best of best] MIST Hot Spring Hotel / Brand identity
[best of best] artless craft tea & coffee / Café

SDA Award 2018 (Japan)
[Gold] MIST Hot Spring Hotel
[Bronze] hotel koé tokyo

Topawards Asia (Japan)
[FOOD | Outstanding in Functionality (Theme “LINES”)]
Package Design for Satoyama Jujo -Hot pepper & Miso / Natural Honey/ Butterbur bud & Miso

2017

DFAA – Design For Asia Award 2017  (Hong Kong)
hotel kanra kyoto / branding, V.I., Signages
artless craft tea & coffee / branding & interior design

The One Show (New York, US)
[Shortlist] 10 SOUNDS OF LIFE SCIENCE


2016

NY TDC 62
the Type Directors Club
(New York, US)
the TDC Communication Design Competition:
“Certificate of Typographic Excellence”
Hotel Risveglio Akasaka / original typography, Logo, sign system & graphic design


2015

The Webby Awards (US)
“The 19th Annual Webby Awards” the Websites: Corporate Communications category.
[Nomination] 10 SOUNDS OF LIFE SCIENCE


2014

GOOD DESIGN AWARD 2014 グッドデザイン賞
Singapore Design Award 2014
Satoyama Jujo – artwork


2013

DFAA – Design For Asia Award 2013 (Hong Kong)
[DFA Silver Award] NANAMIYA – brand Logo & package design
[DFA Bronze Award] 10 TEN – Ehime/Mikan
[DFA Award 2013 Merit Winner] huug 001

The One Show (New York)
[GOLD PRIZE] design and paper engineering (Brand Design & Package Design)

The Tokyo Typo Directors Club (Tokyo TDC)
Annual Award 2013

[Nomination] design and paper engineering (Brand Design & Package Design)

GOOD DESIGN AWARD 2013
グッドデザイン賞

10 TEN – brand Logo & package design

SDA AWARDS 2013:
[First Prize(最優秀賞)]
– OBI / Installation by AODJ
[Jun Aoki Prize(招待審査員賞 青木淳賞)]
– MONOCO GINZA GALLERY

DSA Award – Japan Design Space Association Award
(GOLD PRIZE – 日本空間デザイン賞/優秀賞) :
OBI / Installation by AODJ


2012

iF: International Forum Design Hannover (Germany)
“huug – balance of light and shadow -”
[Brand Design & Product Design]

CREATIVITY INTERNATIONAL AWARDS : 41st annual
Print & Packaging Competition :
ISETAN | the stage & show window “bokusho” new year 2011
2011. 1/2, 3, 4


2011

the 2011 elections to the D&AD Executive Committee. (London)

The Tokyo Typo Directors Club (Tokyo TDC)
Annual Award 2011

[Nomination] ISSEY MIYAKE INC. / ELTTOBTEP (present package)

GOOD DESIGN AWARD 2011
グッドデザイン賞

HOTEL ANTEROOM KYOTO
installation work / original print

DDA AWARD – Japan Display Design Award 2011
ディスプレイデザイン賞 2011 入選
[Nomination] ISETAN (Honkan & Men’s) : Show Window “boku-sho” 2011


2010

CANNES LIONS
International Advertising Festiva : “GOLD” (Design Lions)
Corporate or Brand Identity / Broadcast Design & Graphics :
Channel 4 (TV Nelonen – Helsinki, Finland)

D&AD / THE BEST ADVERTISING AND DESIGN IN THE WORLD (UK)
Awards 2010 : TV & Cinema Communications
TV Promotions, Stings & Program Junctions

*ED AWARDS / European Design Awards
“Bronze”

Vuoden Huiput (Finland)
(Best of the Year) : “Shortlist”


2009

NY ADC:
Young Gun 7 / Judge

NY TDC 55
the Type Directors Club
(New York, US)
Print [Packaging] (New York)

The Tokyo Typo Directors Club (Tokyo TDC)
Annual Award 2009

JAGDA : Graphic Design in Japan 2009
[Nomination] ISSEY MIYAKE INC. / Package Design


2008

ADC Young Guns 6 (New York)
Award-winning : The final 50

The One Show Book Design Finaist (New York)

London International Awards (UK)

TIAA: Tokyo Interactive AD Award
Finaist : GYRE

JCD Design Award 2008 BEST 100
Dual City Sessions 2007 (the Japanese Society of Commercial Space Designers)

DDA AWARD : Display Design Awards 2008
Selected Work / Dual City Sessions 2007 (the Japan Display Design Association)
* Exhibition Design by upsetters architects


2001-2007

The ADC 86th Annual Awards :
GRAPHIC DESIGN – POSTER DESIGN/PROMOTIONAL : Merit (New York)
The FWA (UK)
Adobe Motion Award Interactive / grand prize
Tokyo Interactive AD Award Finalist, Branding Site
Japan Good Design Award グッドデザイン賞
Applied Japan Typography 日本タイポグラフィ年鑑
Web Design Annual Japan  ウェブデザイン年鑑

etc…

* about us (company Information)

[recruitment & internship] 採用について

March 01, 2019

we are always looking for new members.
if you’re interested, please send your cv & portfolio (pdf)
to info@artless.co.jp

artless では、随時、メンバー及びインターンの募集を行っています。下記を参照の上、メールにてポートフォリオ(PDF添付)をお送りください。書類審査後、面接のアポイントのお返事をさせて頂きます。

available positions:
* designer (graphic/web/interior)
* project manager & public reactions

category:
branding & consulting/ v.i. & typography/ graphic & signage/ web & digital experience/ interior & architecture

required skill:
conversational level English & Japanese

type of employment:
業務委託契約 yearly contract
(internship: 1-3 months)

location:
artless Inc.
(head office / nakameguro tokyo)
nakame gallery street J3 (nakameguro koukashita 86)
2-45-12 kami-meguro
meguro-ku tokyo 153-0051 japan
https://goo.gl/maps/ED2JKaYfX822

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© artless Inc. All rights reserved.art direction + design by artless (tokyo) / interactive design by manmaru (paris) / sound by noiselessly