branding & identity

v.i. + branding for MIST Hot Spring Hotel 花满地

March 27, 2018

MIST Hot Spring Hotel 花满地
v.i. + branding

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credit :

architecture & interior design: amata luphaiboon, department of architecture
art direction & creative directiont: shun kawakami, artless Inc.
graphic design: koyuki inagaki, kanako ueno, noey nitipon, artless Inc.
website programming: adrien dufond, manmaru inc.
architecture photography: wison tungthunya
sign photography: yuu kawakam, artless Inc.

 

MIST Hot Spring Hotel is a hotel project for which we have been in charge of V.I., branding, graphic design, web design and sign design since 2016. This spring, on 28th March 2018, MIST will have its doors open in Henan Province, China.

The architecture & interior design by Department of Architecture from Bangkok, Thailand, brings a new scenery to the landscape of Henan. With their portfolios such as Hilton Pattaya and Sala Phuket Resorts, Department of Architecture has won numerous awards within and out of their home country, notably Blueprint Award (UK, Winner), Hospitality Design Award (NY, Winner) and Architizer A+ Awards (NY, Jury Winner). Amata Luphaiboon, the co-founder from Department of Architecture, has executed an integrated design from the architecture, interior to the installation art pieces.

The iconic facade of MIST is composed of colourful windows, bringing colours to the landscape of Henan. The interior is characterised by strict black & white colour schemes. The light falls through the colourfully shaded windows, casting tinted lights into the monochrome building and creates various expressions at different time of the day.

artless Inc. has directed the hotel branding with keywords “mist” and “colours of the sky” to correspond with the architecture and interior. The logo was constructed to depict shapeless, indefinite form of mist. The sign design was created with typographic system based on the logo. The materials chosen are tracing papers, acryls and glasses to express clarity. The branding uses colours picked from the sky. The vivid gradation colours used in hotel amenities make a striking addition to the guests’ experience.

Central China Hotel Management has been earning reputations from their past projects in Henan Province such as Le Meridien Zhengzhou and Pullman Kaifeng. MIST Hotel is the first project of Central China that uses their own name. We believe that marrying the built know-hows of Central China with creatives of Asia, has resulted in one of a kind hotels in the world.

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artless Inc. が 2016年からロゴをはじめ、サイン・アメニティ・ウェブサイトとトータルで V.I. 及びブランディングを担当したリゾートホテル「MIST Hot Spring Hotel (花满地)」が 2018年3月28日、中国・河南省にてグランドオープンします。

建築/インテリアデザインは、タイ・バンコクを拠点とする Department of Architecture が手がけました。Hilton Pattaya や Sala Phuket Resort などの実績を持ち、Blueprint Award (UK) 優秀賞をはじめ Hospitality Design Award (NY) 優秀賞、Architizer A+ Awards (NY) 審査員賞を受賞し、国内外で高い評価を得ています。MIST Hotel は建築からインテリア、インスタレーションアートまでが Department of Architecture の創設者 Amata Luphaiboon 氏によってデザインされています。

カラフルな窓が印象的なファサードは、緑地の少ない河南省の景色を彩ります。中に入ると、白と黒のミニマルな中に配色された窓がカラフルな光を差し込み、一刻ごとに変わる光の角度や明るさによって空間に異なった表情を与えます。また MIST Hotel の温泉が生み出す「霧」をイメージしたインスタレーションアートが館内のいたるところに散りばめられ、滞在中はアートとの出会いを楽しむことができます。

artless Inc. が担当したブランディングのキーコンセプトは、建築と連動する「霧」「空」。霧の様に形をもたない様子を表したロゴ・タイポグラフィシステムをデザインしました。トレーシングペーパー、アクリル、ガラスなど透明感のある素材を多用し、建築との一体感を大事にしています。ブランドカラーには、空の色/建築で使用している色から着想を得たカラーを。華やかなグラデーションカラーが施されたアメニティは、差し込むカラフルな光と共に空間に色を添えます。

「Le Meridien Zhengzhou」や「Pullman Kaifeng」など、河南省ホスピタリティ分野で実績を誇る Central China Hotel Management グループ。MIST Hotel は彼らの初の試みとなる、自社ブランドのホテルプロジェクトです。培ったノウハウと、アジアで活躍するクリエイティブがかけあわさり実現しました。

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branding & identity

brand design for hotel koe tokyo

March 22, 2018

hotel koe tokyo
brand design
http://hotelkoe.com/

 

credit :

creative direction, architecture & interior design: SUPPOSE DESIGN OFFICE
branding: artless Inc.
creative direction & art direction: shun kawakami, artless Inc.
art direction & design: kazuki kaneko, artless Inc.
design: shinsaku iwatachi, ryo akao, artless Inc.
project management: ken aoki, asami kinoshita, artless Inc.
concept copy: arata sasaki, HITSFAMILY
opywriting: satoko tanaka, artless Inc.
website direction, design: hiroka hasegawa, H Inc.
web development: adrien dufond, manmaru Inc.
cms development: maboroshi Inc.
photography: yuu kawakami
food direction: satoshi kakegawa, Ata daikanyama
hotel amenity & souvenir item direction: george amano, GCC
client: STRIPE INTERNATIONAL INC.

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We were in charge of branding and art direction for “hotel koe tokyo”, which opened its doors in February 2018 in the center of Shibuya, one of Tokyo’s liveliest and busiest neighborhoods. We worked in close collaboration with SUPPOSE DESIGN OFFICE, the creative director, architect, and interior designer of the hotel.

As the branding director, we were tasked with comprehensive design direction and consultancy for a multitude of items and outputs across various design disciplines. Starting with creating the logo and building the visual identity, we created graphic design elements including amenities and menus, digital media such as the website and promotional materials, as well as the way-finding system and signages that compliment the space, and even had a hand in writing the brand concept.

“hotel koe tokyo” is a hotel complex in Shibuya, Tokyo created by lifestyle brand “koe”, which we were also in charge of branding. Focusing on the core ideas; stay, fashion, and music & food; the space embodies the brand’s concept “new basic for new culture”.

With a global perspective that incorporates the hotel’s concept “now & future”, and “Japan & the world”; our approach was to synthesize traditional Japanese elements with the modern sensibility of Shibuya, to create designs that pave a way for a new culture. In creating the color, layout, and material schemes, we were inspired by the Japanese notion of “wabi-sabi” inherent in the “chashitsu (Japanese tea room)” design concept of the guest rooms. Through careful implementation of these core concepts, we were able to create designs that are modern with a delicate and refined essence.

Open to all, we hope you visit and experience the new Shibuya landmark that is “hotel doe tokyo”.

 

■ hotel koe tokyo
3-7 Udagawacho, Shibuya, Tokyo 150-0042
http://hotelkoe.com/

 

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この度artless Inc.は今年2月、東京・渋谷にオープンした「hotel koe tokyo」において、クリエイティブディレクション・建築インテリアデザインを担当したSUPPOSE DESIGNOFFICEと共に、ブランディング及びアートディレクションを担当いたしました。

ロゴデザインをはじめとしたVI構築から、アメニティやメニューなどのグラフィックデザイン、ウェブサイトやモバイルなどのデジタルメディアのデザイン、空間動線を明快にする誘導サイネージ、空間デザインを活かしたサインデザイン、コンセプトのコピーライティングまで、カテゴリーを跨いだ包括的なデザインディレクション及びデザインコンサルティングを行っています。

「hotel koe tokyo」は、同じくartless Inc.がブランディングを手がけるライフスタイルブランド「koe」が、ステイ・ファッション・ミュージック&フードを軸に、ブランドコンセプトである「new basic for new culture」を体現する場として渋谷にオープンした複合施設です。

artless Inc.は、ホテルのコンセプトである「今」と「未来」、そして「日本」と「世界」を見据えたグローバルな視点をもとに、日本の伝統的な要素と文化の発信地・渋谷を象徴する現代的な感覚をかけ合わせ、新しい文化につながるデザインを表現いたしました。ゲストルームのデザインコンセプトである「茶室」につながる「侘び寂び」の概念を意識したカラーリング、構成、素材を取り入れながら、繊細さを秘めたメリハリのある現代的なデザインとなっております。

お近くにお越しの際は、ぜひ「hotel koe tokyo」にお立ち寄り下さいませ。

 

■ hotel koe tokyo
150-0042 東京都渋谷区宇田川町3-7
http://hotelkoe.com/

 

 

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artwork

In Praise of Shadows at the Louvre Museum

March 07, 2018

In Praise of Shadows
at the Louvre Museum

artwork + installation design + concept design + graphic design

credit :
art direction & creative direction: shun kawakami, artless Inc.
video & motiongraphy: tomohiro ishioka, matija suhadolc, akira kondo, Seven Shuffles
graphic design: koyuki inagaki, kanako ueno, artless Inc.
photography: kiku niuya, shun kawakami, yuu kawakami

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本作は川上シュンと seven shuffles のコラボレーションによる 17.5m に及ぶビデオアート作品で、パリ・ルーヴル美術館で行われた「Salon des Beaux Arts 2017」にて発表されました。本展で artless Inc. は「Salon des Beaux Arts 2017」ブックの表紙デザインやインビテーションカード、ロビー・屋外に設置されるポスターのグラフィックデザインも担当しました。

Salon des Beaux Arts(サロン・デ・ボザール)は、150年を超える歴史を持つフランスの美術団体 Société nationale des beaux-arts(ソシエテ・ナショナル・デ・ボザール)が毎年パリのルーヴル美術館にて主催するアートの祭典で、本作は昨年2017年12月の開催にて金賞を受賞。

「In Praise of Shadows – 陰翳礼讃 – 」と題し、日本独自の「無」の概念、暗闇の深さ、視覚以外の感覚の複合により感受する瞬間的な美の価値、無涯無辺の広がりとして捉えられる現象をテーマとしています。川上はこれまで印刷表現と空間表現でこれらを表現してきましたが、Seven Shuffles とのコラボレーションにより映像特有の時間性、空間性を利用し陰翳の中にある「余韻と雅」を作品を通して再定義しました。

異なる分野でありながら、海外でも活躍する日本人としての観点から日本の美的理念を見つめる川上と Seven Shuffles。映像という手段とグローバルな感性を掛け合わせることで、匂い、重み、温度、音といった視覚できないものを暗闇の中に感じ取る日本古来の美意識の再構築を試みた作品です。

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Shun Kawakami, CEO of artless Inc. and art director/artist, was invited to be one of the main artists of Salon des Beaux Arts 2017 at the Louvre Museum, Paris. Shun Kawakami exhibited a collaborative artwork with Seven Shuffles, featuring a video installation art spanning to the width of 17.5m. Alongside with the art installation, artless Inc. was tasked to design the book cover of the Salon des Beaux Arts 2017 catalogue, as well as the invitation card and posters.

Salon des Beaux Arts is a festival of the arts held every year at the Louvre Museum, organized by the Société nationale des beaux-arts, a French art groupe with a history going back 150 years. More than 600 artists from across the globe; from painters, sculptors, printmakers, photographers to illustrators, gather to represent the contemporary art scene. Select artists in each discipline are given awards for their exemplary works. Kawakami’s artwork at Salon des Beaux Arts 2017 has won him the Gold Medal Award.

The exhibited artwork, titled “In Praise of Shadows”, communicates of the Japanese sense of beauty, in the foreign land of France by expressing the Japanese ideology of “nothingness”, “the depth in the shadow” and “ephemerals”. The nothingness, or negative space, suggest further depth rather than non-existence. Though Kawakami’s works have always centered around the traditional Japanese philosophical motifs, at Salon des Beaux Arts 2017, he has utilized the temporal and spatial nature of the moving images, to redefine and recognize the “aesthetics of Japan” through lights and shadows.

Though their creative fields differ, Shun Kawakami and Seven Shuffles reinterpret traditional Japanese sense of beauty to be presented to the world. By intertwining videography and global perspectives, they have breathed in qualities to the shadows; scents, humidity and weights.

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In Praise of Shadows from artless Inc. on Vimeo.

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exhibition

traditional contemporary by shun kawakami at Phaédo Gallery

February 21, 2018

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traditional contemporary by shun kawakami
exhibition

 

at Phaédo Gallery, Shanghai

date: 2018.3.16 fri – 4.8 sun
venue: Phaédo Gallery
hours: 13:00 – 19:00 (tues – sun) closed on mondays / reservations only
address: 129-1, WuKang Road, Xuhui District, Shanghai, China

 

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A solo exhibition “traditional contemporary” by Shun Kawakami, artist / art director of a branding agency artless Inc., will be on show at Phaédo Gallery in Shanghai.

Kawakami is an award-winning art director with a deep understanding of global art and design trends. His professional expertise allows him to focus and practice expressing the fundamentals of traditional Japanese aesthetics, with inspirations from classic Japanese arts. On the contrary, the production methods taken are rather contemporary. It involves making graphic collages from photographs, drawings and digitized visuals, such as scanned images. These digitally created graphics are printed on traditionally hand-crafted papers, such as gold and silver foil papers, created by artisans from Kanazawa. By adopting these delicately made papers, the elements of ‘wabi-sabi’ are expressed – through the nonartificial blurring of the ink and the degradation of the finished artworks over time – in order to pursue ‘unintended expressions in prints’.

Kawakami’s digital collages, interactive-artworks, and multimedia installations are sublime experiences in zen poetry that confidently push the boundaries of their media. Kawakami recently received the Salon des Beaux Arts, Carrousel du Louvre, Médaille d’Or for his 2017 installation at The Louvre. Kawakami’s projects are supported and produced by artless Inc., a branding agency that he founded in 2001. Under his guidance, artless Inc. has grown into one of Tokyo’s most highly awarded firms, with clients ranging from Four Seasons Hotel to Issey Miyake. Together with his team, Kawakami works to develop and promote a new vision for modern Japanese aesthetics.

Kawakami is an art director and artist who expresses the fundamentals of traditional Japanese aesthetics in a contemporary context. At Phaédo Gallery, we proudly present “tradional contemporary” – an art exhibition that embraces Japanese traditional aesthetics using technologies combined with design.

ブランディングエージェンシー artless Inc. 代表でありアーティスト/アートディレクターの川上シュンが、個展「traditional contemporary」を上海のPhaédo Gallery にて開催する運びとなりました。

多くの受賞歴を持つ川上シュンは、グローバルなアートやデザインの流れを読み解くことで、単なる日本の伝統美への回帰には留まらず、現代的西洋思想を独自に解釈し、横断的に思考を遊ばせながら自身のプリミティブな美を表現しています。
余白や間によって表される、日本古来の美的理念を重んじながらも、その制作にはフォトやドローイング、スキャンなどのデータ化されたヴィジュアルをベースに、グラフィック・コラージュといった非常に現代的な技法を用いています。金沢の職人の手により特殊制作された金箔および銀箔の紙や松、桐、間伐材を原料とする樹紙、あるいは伝統的手法で漉かれた和紙のような伝統的かつ特殊な紙の地に、モノクロームによる美術表現、伝統的手法と現代手法を織り交ぜた特殊印刷を施すことによって、人為的でない掠れや経年劣化を侘び寂びの美の要素としてとりいれ、「印刷作品でありながら無二なる唯一の表現」を追求しています。

デジタルコラージュやインタラクティブ作品、マルチメディアなインスタレーションなど、常に新しい表現方法を模索する川上の作品は、メディアによる境界を広げ続けています。昨年12月には、毎年ルーヴル美術館で開催される Salon des Beaux Arts にメインアーティストとして招待されインスタレーションを行い、金賞 Médaille d’Or を受賞しました。

アートディレクター、そしてアーティストとして国内外で活躍する川上シュン。日本の伝統的美意識を内包しつつ、デザイン手法とテクノロジーで、伝統と現代の融合を試みるアート作品「traditional contemporary」の展示に是非ご注目下さい。

 

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Phaédo Gallery, Shanghai

“Phaédo Gallery” is an art gallery created by“Phaédo”, an aesthetic brand based in China and led by designer and Antwerp Royal Academy of Fine Arts graduate Zhu Zhu. Making its debut in Milano Fashion Week in February 2017, the brand is known for its philosophical and aesthetic values that weigh importance on timelessness, unadorness, and wabi-sabi.
Although located in a central district in Shanghai, the gallery consisting of four rooms and a garden with a tea room for guests, is like a secret hideout with a serene and meditative atmosphere.

please make a booking before visiting the gallery
booking methods:
1. wechat: Phaedo_official
2. email to Feile: feile@phaedostudios.com
3. direct message on instagram: @feile_phaedo_shanghai_gallery

「Phaédo Gallery」は、アントワープ王立芸術アカデミーでファッションデザインを学んだデザイナー Zhu Zhuがディレクションを行っており、独自の審美によりインテリア、ファッション、アート作品までを手がけるブランド「Phaédo」が運営するアートギャラリーです。 2017年2月にMilano Fashion Week で初のコレクションを発表した同ブランドは、時代に左右されないタイムレスなデザインでありながら「侘び寂び」の理念を大切にした詩的な世界観で異彩を放ちました。上海の中心部という立地に反し、静かな場所に隠れる同ギャラリーは4つの部屋と庭園、そしてその隣には来場客がお茶を楽しめる茶室を構えており、他のギャラリーにはない「隠れ家」の風格が漂います。

※ 本ギャラリーは予約制です。ご希望の方は以下いずれかの方法で事前にご予約をお願いいたします。
予約方法:
1. wechat: Phaedo_official
2. email 担当 Feile宛: feile@phaedostudios.com
3. instagram ダイレクトメッセージ: @feile_phaedo_shanghai_gallery

gallery info
address: No.129-1, WuKang Road, Xuhui District, Shanghai, China
hours: 13:00 – 19:00 (tues – sun) closed on mondays / reservations only

contact
wechat: Phaedo_official
email: feile@phaedostudios.com
brand site: www.phaedostudios.com

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award

February 17, 2018

2017

The One Show (New York, US)
DFAA – Design For Asia Award 2017  (Hong Kong)
hotel kanra kyoto / branding, V.I., Signages
artless craft tea & coffee / branding & interior design


2016

NY TDC 62
the Type Directors Club
(New York, US)
the TDC Communication Design Competition:
“Certificate of Typographic Excellence”
Hotel Risveglio Akasaka / original typography, Logo, sign system & graphic design


2015

The Webby Awards (US)
“The 19th Annual Webby Awards” the Websites: Corporate Communications category.
[Nomination] 10 SOUNDS OF LIFE SCIENCE


2014

GOOD DESIGN AWARD 2014 グッドデザイン賞
Singapore Design Award 2014
Satoyama Jujo – artwork


2013

DFAA – Design For Asia Award 2013 (Hong Kong)
[DFA Silver Award] NANAMIYA – brand Logo & package design
[DFA Bronze Award] 10 TEN – Ehime/Mikan
[DFA Award 2013 Merit Winner] huug 001

The One Show (New York)
[GOLD PRIZE] design and paper engineering (Brand Design & Package Design)

The Tokyo Typo Directors Club (Tokyo TDC)
Annual Award 2013

[Nomination] design and paper engineering (Brand Design & Package Design)

GOOD DESIGN AWARD 2013
グッドデザイン賞

10 TEN – brand Logo & package design

SDA AWARDS 2013:
[First Prize(最優秀賞)]
– OBI / Installation by AODJ
[Jun Aoki Prize(招待審査員賞 青木淳賞)]
– MONOCO GINZA GALLERY

DSA Award – Japan Design Space Association Award
(GOLD PRIZE – 日本空間デザイン賞/優秀賞) :
OBI / Installation by AODJ


2012

iF: International Forum Design Hannover (Germany)
“huug – balance of light and shadow -”
[Brand Design & Product Design]

CREATIVITY INTERNATIONAL AWARDS : 41st annual
Print & Packaging Competition :
ISETAN | the stage & show window “bokusho” new year 2011
2011. 1/2, 3, 4


2011

the 2011 elections to the D&AD Executive Committee. (London)

The Tokyo Typo Directors Club (Tokyo TDC)
Annual Award 2011

[Nomination] ISSEY MIYAKE INC. / ELTTOBTEP (present package)

GOOD DESIGN AWARD 2011
グッドデザイン賞

HOTEL ANTEROOM KYOTO
installation work / original print

DDA AWARD – Japan Display Design Award 2011
ディスプレイデザイン賞 2011 入選
[Nomination] ISETAN (Honkan & Men’s) : Show Window “boku-sho” 2011


2010

CANNES LIONS
International Advertising Festiva : “GOLD” (Design Lions)
Corporate or Brand Identity / Broadcast Design & Graphics :
Channel 4 (TV Nelonen – Helsinki, Finland)

D&AD / THE BEST ADVERTISING AND DESIGN IN THE WORLD (UK)
Awards 2010 : TV & Cinema Communications
TV Promotions, Stings & Program Junctions

*ED AWARDS / European Design Awards
“Bronze”

Vuoden Huiput (Finland)
(Best of the Year) : “Shortlist”


2009

NY ADC:
Young Gun 7 / Judge

NY TDC 55
the Type Directors Club
(New York, US)
Print [Packaging] (New York)

The Tokyo Typo Directors Club (Tokyo TDC)
Annual Award 2009

JAGDA : Graphic Design in Japan 2009
[Nomination] ISSEY MIYAKE INC. / Package Design


2008

ADC Young Guns 6 (New York)
Award-winning : The final 50

The One Show Book Design Finaist (New York)

London International Awards (UK)

TIAA: Tokyo Interactive AD Award
Finaist : GYRE

JCD Design Award 2008 BEST 100
Dual City Sessions 2007 (the Japanese Society of Commercial Space Designers)

DDA AWARD : Display Design Awards 2008
Selected Work / Dual City Sessions 2007 (the Japan Display Design Association)
* Exhibition Design by upsetters architects


2001-2007

The ADC 86th Annual Awards :
GRAPHIC DESIGN – POSTER DESIGN/PROMOTIONAL : Merit (New York)
The FWA (UK)
Adobe Motion Award Interactive / grand prize
Tokyo Interactive AD Award Finalist, Branding Site
Japan Good Design Award グッドデザイン賞
Applied Japan Typography 日本タイポグラフィ年鑑
Web Design Annual Japan  ウェブデザイン年鑑

etc…

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