branding & identity

v.i. + branding for MIST Hot Spring Hotel 花满地

March 27, 2018

MIST Hot Spring Hotel 花满地
v.i. + branding


credit :

architecture & interior design: amata luphaiboon, department of architecture
art direction & creative directiont: shun kawakami, artless Inc.
graphic design: koyuki inagaki, kanako ueno, noey nitipon, artless Inc.
website programming: adrien dufond, manmaru inc.
architecture photography: wison tungthunya
sign photography: yuu kawakam, artless Inc.


MIST Hot Spring Hotel is a hotel project for which we have been in charge of V.I., branding, graphic design, web design and sign design since 2016. This spring, on 28th March 2018, MIST will have its doors open in Henan Province, China.

The architecture & interior design by Department of Architecture from Bangkok, Thailand, brings a new scenery to the landscape of Henan. With their portfolios such as Hilton Pattaya and Sala Phuket Resorts, Department of Architecture has won numerous awards within and out of their home country, notably Blueprint Award (UK, Winner), Hospitality Design Award (NY, Winner) and Architizer A+ Awards (NY, Jury Winner). Amata Luphaiboon, the co-founder from Department of Architecture, has executed an integrated design from the architecture, interior to the installation art pieces.

The iconic facade of MIST is composed of colourful windows, bringing colours to the landscape of Henan. The interior is characterised by strict black & white colour schemes. The light falls through the colourfully shaded windows, casting tinted lights into the monochrome building and creates various expressions at different time of the day.

artless Inc. has directed the hotel branding with keywords “mist” and “colours of the sky” to correspond with the architecture and interior. The logo was constructed to depict shapeless, indefinite form of mist. The sign design was created with typographic system based on the logo. The materials chosen are tracing papers, acryls and glasses to express clarity. The branding uses colours picked from the sky. The vivid gradation colours used in hotel amenities make a striking addition to the guests’ experience.

Central China Hotel Management has been earning reputations from their past projects in Henan Province such as Le Meridien Zhengzhou and Pullman Kaifeng. MIST Hotel is the first project of Central China that uses their own name. We believe that marrying the built know-hows of Central China with creatives of Asia, has resulted in one of a kind hotels in the world.


artless Inc. が 2016年からロゴをはじめ、サイン・アメニティ・ウェブサイトとトータルで V.I. 及びブランディングを担当したリゾートホテル「MIST Hot Spring Hotel (花满地)」が 2018年3月28日、中国・河南省にてグランドオープンします。

建築/インテリアデザインは、タイ・バンコクを拠点とする Department of Architecture が手がけました。Hilton Pattaya や Sala Phuket Resort などの実績を持ち、Blueprint Award (UK) 優秀賞をはじめ Hospitality Design Award (NY) 優秀賞、Architizer A+ Awards (NY) 審査員賞を受賞し、国内外で高い評価を得ています。MIST Hotel は建築からインテリア、インスタレーションアートまでが Department of Architecture の創設者 Amata Luphaiboon 氏によってデザインされています。

カラフルな窓が印象的なファサードは、緑地の少ない河南省の景色を彩ります。中に入ると、白と黒のミニマルな中に配色された窓がカラフルな光を差し込み、一刻ごとに変わる光の角度や明るさによって空間に異なった表情を与えます。また MIST Hotel の温泉が生み出す「霧」をイメージしたインスタレーションアートが館内のいたるところに散りばめられ、滞在中はアートとの出会いを楽しむことができます。

artless Inc. が担当したブランディングのキーコンセプトは、建築と連動する「霧」「空」。霧の様に形をもたない様子を表したロゴ・タイポグラフィシステムをデザインしました。トレーシングペーパー、アクリル、ガラスなど透明感のある素材を多用し、建築との一体感を大事にしています。ブランドカラーには、空の色/建築で使用している色から着想を得たカラーを。華やかなグラデーションカラーが施されたアメニティは、差し込むカラフルな光と共に空間に色を添えます。

「Le Meridien Zhengzhou」や「Pullman Kaifeng」など、河南省ホスピタリティ分野で実績を誇る Central China Hotel Management グループ。MIST Hotel は彼らの初の試みとなる、自社ブランドのホテルプロジェクトです。培ったノウハウと、アジアで活躍するクリエイティブがかけあわさり実現しました。


01 02 03 04 05 06 07 08 09 10 11 12 13 14 15

branding & identity

brand design for hotel koe tokyo

March 22, 2018

hotel koe tokyo
brand design


credit :

creative direction, architecture & interior design: SUPPOSE DESIGN OFFICE
branding: artless Inc.
creative direction & art direction: shun kawakami, artless Inc.
art direction & design: kazuki kaneko, artless Inc.
design: shinsaku iwatachi, ryo akao, artless Inc.
project management: ken aoki, asami kinoshita, artless Inc.
concept copy: arata sasaki, HITSFAMILY
opywriting: satoko tanaka, artless Inc.
website direction, design: hiroka hasegawa, H Inc.
web development: adrien dufond, manmaru Inc.
cms development: maboroshi Inc.
photography: yuu kawakami
food direction: satoshi kakegawa, Ata daikanyama
hotel amenity & souvenir item direction: george amano, GCC

We were in charge of branding and art direction for “hotel koe tokyo”, which opened its doors in February 2018 in the center of Shibuya, one of Tokyo’s liveliest and busiest neighborhoods. We worked in close collaboration with SUPPOSE DESIGN OFFICE, the creative director, architect, and interior designer of the hotel.

As the branding director, we were tasked with comprehensive design direction and consultancy for a multitude of items and outputs across various design disciplines. Starting with creating the logo and building the visual identity, we created graphic design elements including amenities and menus, digital media such as the website and promotional materials, as well as the way-finding system and signages that compliment the space, and even had a hand in writing the brand concept.

“hotel koe tokyo” is a hotel complex in Shibuya, Tokyo created by lifestyle brand “koe”, which we were also in charge of branding. Focusing on the core ideas; stay, fashion, and music & food; the space embodies the brand’s concept “new basic for new culture”.

With a global perspective that incorporates the hotel’s concept “now & future”, and “Japan & the world”; our approach was to synthesize traditional Japanese elements with the modern sensibility of Shibuya, to create designs that pave a way for a new culture. In creating the color, layout, and material schemes, we were inspired by the Japanese notion of “wabi-sabi” inherent in the “chashitsu (Japanese tea room)” design concept of the guest rooms. Through careful implementation of these core concepts, we were able to create designs that are modern with a delicate and refined essence.

Open to all, we hope you visit and experience the new Shibuya landmark that is “hotel doe tokyo”.


■ hotel koe tokyo
3-7 Udagawacho, Shibuya, Tokyo 150-0042


この度artless Inc.は今年2月、東京・渋谷にオープンした「hotel koe tokyo」において、クリエイティブディレクション・建築インテリアデザインを担当したSUPPOSE DESIGNOFFICEと共に、ブランディング及びアートディレクションを担当いたしました。


「hotel koe tokyo」は、同じくartless Inc.がブランディングを手がけるライフスタイルブランド「koe」が、ステイ・ファッション・ミュージック&フードを軸に、ブランドコンセプトである「new basic for new culture」を体現する場として渋谷にオープンした複合施設です。

artless Inc.は、ホテルのコンセプトである「今」と「未来」、そして「日本」と「世界」を見据えたグローバルな視点をもとに、日本の伝統的な要素と文化の発信地・渋谷を象徴する現代的な感覚をかけ合わせ、新しい文化につながるデザインを表現いたしました。ゲストルームのデザインコンセプトである「茶室」につながる「侘び寂び」の概念を意識したカラーリング、構成、素材を取り入れながら、繊細さを秘めたメリハリのある現代的なデザインとなっております。

お近くにお越しの際は、ぜひ「hotel koe tokyo」にお立ち寄り下さいませ。


■ hotel koe tokyo
150-0042 東京都渋谷区宇田川町3-7















branding & identity

packaging design for Satoyama Jujo

January 25, 2018

Satoyama Jujo
packaging design

credit :
creative & art direction: shun kawakami, artless Inc.
photography: yuu kawakami, artless Inc.
graphic design: koyuki inagaki, artless Inc.
assistant design: hitomi yasuda, artless Inc.
project management: asami kinoshita, artless Inc.

We were in charge of packaging design for binned products, produced by Satoyama Jujo, a lifestyle inn located in Niigata prefecture, Japan.

Satoyama Jujo is one of the two hotels in Japan that has been selected by Design Hotels. The building was originally an old Japanese folk house aged 150 years old, renovated and redesigned by Toru Iwasa – founder of lifestyle magazine “Jiyujin.” Designer furnitures exampled by Scandinavian furnitures, breathe in new attractiveness to the traditional charms of the folk house, creating a comfortable harmony.

The design initiated from thinking how Satoyama Jujo enables to translate traditional context into modern-day sensibilities. By blending Japanese elements, such as map and vertical texts, with English copywriting, we attempted to achieve a design with universal appeal, for audience from both outside and inside of Japan. Minimal and elegant design for authenticity, while the dynamically laid out hand-written font plays a role as a pattern, as well as an expression for Satoyama Jujo’s handmade charms.

artless Inc.は、新潟県に位置する宿泊施設「里山十帖」の食品パッケージのデザインを担当しました。

ライフスタイル雑誌「自遊人」創刊者、岩佐十良氏プロデュース及び運営、古民家をリノベーションして建てられたこの施設は、日本では2つしか選出されていないDesign Hotelsのひとつでもあります。北欧家具をはじめとするデザイナーズ家具たちが、築後約150年、総欅づくり、総漆塗りの空間に活き、心地よい空間を生み出しています。











branding & identity

design for Intentionallies

January 25, 2018

creative & art direction, web design, graphic design

credit :
creative direction: shun kawakami, artless Inc.
graphic design: koyuki inagaki, artless Inc.
assistant design: kanako ueno, noey nitipon, artless Inc.
project management: ken aoki, artless Inc.
web programming: adrien dufond, manmaru Inc.

We, artless Inc., had the pleasure of designing the renewed website for an architecture label “Intentionallies.”

Known for works such as “amadana” “CLASKA” and “Stellar Works,” Intentionallies is an architecture label with a wide scope of capabilities ranging from product design, interior design to high-rise buildings.

It is a label with constant exploration for new challenges, within their sophisticated outputs. Our design initiated with an idea of having a website that can only represent Intentionallies. On top of conventional way of displaying works with its titles and image thumbnails, we created their own filtering tool called ’tags’, which was inspired from ‘design codes’ that Intentionallies create for each project. Not just the names of clients or buildings, we utilised the very own words from Intentionallies and made them into the central design element of the website. The design is made bold and daring, yet minimal and professional, to represent an architecture label that has a history of more than 20 years.

We greatly appreciate this opportunity with Intentionallies, in which we were able to demonstrate a new system of portfolio design, where viewers are able to look back through the past works, while looking forward to the upcoming ones.

artless Inc.は、鄭秀和氏が率いる建築レーベル “Intentionallies” のWEBデザインを担当しました。

代表作 “amadana” “CLASKA” “Stellar Works”などで知られるIntentionalliesは、プロダクトからインテリア、超高層ビルまで手がける建築レーベルです。

洗練されたアウトプットの中に、常に新しい挑戦を探求し続ける Intentionallies。Intentionallies だからこそできる、新しいポートフォリオサイトの仕組みを考えたWEBデザインです。従来のポートフォリオサイトに見るような、画像、プロジェクトタイトルの一覧に加え、閲覧モード「タグ」を追加しました。Intentionalliesが設計時に、各プロジェクトに設ける「デザインコード」から着想を得た、独自の方法でプロジェクトをフィルタリングできる仕組みです。クライアント名や建物名とは異なる、Intentionallies自身の言葉をデザインの大きな要素とし、大胆でありながらも、設立から20年以上経つ建築レーベルに合うような、ミニマルで、プロフェッショナルな空気感を大事にしました。











branding & identity

branding + visual identity for Phaédo

December 18, 2017

branding + visual identity

– art direction
– graphic design
– logo & visual identity
– v.i. guidelines
– photography
– videography
– website design


credit :
brand director: zhu zhu, Phaédo

art direction & creative direction: shun kawakami, artless Inc.
photography & videography: alexander hugh mitchell
sound design: hiroki saitoh
video edit: yuichi maruno, glmv
programming: adrien dufond
graphic design: koyuki inagaki, artless Inc.
project management: satoko tanaka, ken aoki, artless Inc.

‘Phaédo’ is a fashion brand in Hangzhou, China, led by the first Chinese graduate from Antwerp Royal Academy of Fine Arts, Zhu Zhu.

The brand’s logo was developed carefully for over a year, with each letter tailored to carry out the brand’s concept. With the identity we developed, Phaédo has made its debut in Milano Fashion Week in February 2017. Phaédo, with their debut collection, has showcased its philosophical and aesthetic values that weigh importance on timelessness, unadorness and wabi-sabi.

artless Inc. had an opportuninty to develop their branding through logo design, web design, directing photography, videography and sound design. The photoshoot was carried out at a ruin that stands deep inside Hangzhou, China. Phaédo’s works were taken with focuses on the rustic textures of the site, as well as the nature. Web design features sound design that symbolises the passage of four seasons. Though minimal, the website assembles craftsmanship of different expertises, representing the ethos of Phaédo.

With deep understanding and resonance with the brand’s philosophy, we crafted the branding to its every details, believing that would be an identity Phaédo is able to stand for.

アントワープ王立芸術アカデミーでファッションデザインを学んだデザイナー・Zhu Zhuをディレクターに迎え入れた、中国のファッションブランド「Phaédo」のブランディングを手掛けました。

初回提案から約1年をかけ、1文字ずつテイラーしデザインされたロゴと共に、「Phaédo」は、2017年2月、Milano Fashion Weekで初のコレクションを発表しました。時代に左右されない、タイムレスなデザインでありながら「侘び寂び」の理念を大事にした詩的な世界観で、異彩を放ちました。

artless Inc.はロゴをはじめ、フォトグラフィー、ビデオグラフィー、サウンドデザイン、ウェブサイトまでトータルなブランドアイデンティティの構築を行いました。撮影には杭州の山奥に佇む廃墟を利用し、時の経過を感じる自然物や建築物の一部にフォーカスをあてながら作品を撮影し、Phaédoの世界観を表現しました。ウェブ・デザインには四季を表現するサウンドを起用し、ミニマルでありながら記憶に残るPhaédoというブランドを象徴するウェブサイトとなっています。撮影に使用した建設物は、インテリアスタイリスト・コレクターであるAxel Vervoordt氏を招き、ショールームとしてのオープンを予定しています。















Page 1 of 1412345...10...Last »

© artless Inc. All rights direction + design by artless (tokyo) / interactive design by manmaru (paris) / sound by noiselessly