abysse daikanyama

abysse daikanyama (contemporary seafood gastronomy)
branding + visual identity + total design
(logo + signage + graphic + website + uniform + music)

brand direction, creative direction, art direction, v.i, logo, design: shun kawakami, artless Inc.
interior design: esquisse inc.
music: dj kawasaki
graphic & web design: qiwen cao & kanako ueno, artless Inc.
project management: asami kinoshita, artless Inc.
web programming: adrien dufond, artless Inc.
photography: yuu kawakami, artless Inc.

Contemporary seafood gastronomy “abysse” lead by the young owner-chef Kotaro Meguro was awarded the Michelin 1-star within a year of its opening in March 2015 in Gaienmae, Tokyo. As part of their move to Daikanyama in March 2019, we were in charge of branding as well as holistic art direction and design, encompassing the logo, V.I., graphic design, signage, website, uniforms, and ambient music.

The French word “abysse”, in addition to signifying the depth of the ocean, carries the meaning “of having depth”. In creating the logomark and brand color we drew inspiration from their concept of evoking the oceanic depths and deepness of the flavor of their dishes. In the interior, the use of wood salvaged from the ocean expresses the depth of both the ocean and forest.

The menus styled like letters welcoming guests to their tables are adorned with foil stamps and signed by the chef. In order to design a complete dining experience, we carefully selected the chef uniforms in the open kitchen as well as curating the ambient music to stimulate the senses while creating a serene atmosphere.

The aim of our branding project is to express their reverence for the ocean, forest, and approach to materials, in the hopes of ushering “abysse” into the global stage.

Our work for “abysse” was awarded the “Merit Award” in the branding category of the Hong Kong-based international design competition DFA: Design for Asia Award 2019.


2019年3月、代官山への移転を機に ロゴ や V.I. からグラフィック/サイネージ/ウェブ/ユニホーム/BGM と、包括的なアートディレクションとデザインによるリブランディングを担当しました。「abysse」とは、フランス語「深海」「奥深きもの」という意味があり、その言葉の意から海面から深海までの深さと料理の味わいの奥深さを表現するというコンセプトのもと、シンボルマークやブランドカラーの選定されています。



「abysse」の海と森に敬意を表する哲学や素材へのアプローチを表現し、グローバルステージへと導くためのブランディングとしてデザインを行い、2019年12月、香港で主宰される「DFA : Design for Asia Award 2019」にブランディング部門にて Merit Award 受賞しました。

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