* philosophy of artless Inc.

business & design research for branding

July 17, 2015

business & design research for branding :

1. Analytics : PPM, 3C, 5 forces, value chain
2. Brand positioning
3. Marketing
4. Business cycle
5. LTV : Life Time Value*

* art + design + business

website

HYSMAG:
 for HYSTERIC GLAMOUR

July 03, 2015

HYSMAG:
for HYSTERIC GLAMOUR

(planing, art direction & design, programming)
http://hysmag.hystericglamour.jp/

credit :
creative direction: artless Inc.
planning, creative direction: shun kawakami, artless Inc.

project management: satoko tanaka, artless Inc.

art direction, web design: keigo anan, logram Inc.
programming: yusuke kumagai, logram Inc.

client: OZONE COMMUNITY CORPORATION

HYSMAG is a new communication website from fashion brand, HYSTERIC GLAMOUR. You can post any pictures relate to HYSTERIC GLAMOUR with #HYSMAG on instagram, and then the pictures will directly be shared on HYSMAG. We created HYSMAG in a way that provides the exciting opportunity to make the bond between HYSTERIC GLAMOUR and HYSTERIC GLAMOUR fans stronger.

ヒステリックグラマーの新しいコミュニケーションサイト、HYSMAG。 「#HYSMAG」を付けて、instagramから写真を投稿するコミュニケーションサイトです。HYSTERIC GLAMOURにまつわる写真なら何でもOK。ブランドとHYSTERIC GLAMOURファンを結びつけ、ブランド力を高める、新しいコミュニケーションのかたちを提供しました。

hysmag_web_1

hysmag_web_2

website

HYSTERIC GLAMOUR : brand site renewal

July 03, 2015

HYSTERIC GLAMOUR: brand site renewal
(planing, art direction & design, programming)
http://www.hystericglamour.jp/

credit :

creative direction: artless Inc.

planning, creative direction: shun kawakami, artless Inc.

project management: satoko tanaka, artless Inc.

art direction, web design: keigo anan, logram Inc.

programming: yusuke kumagai, logram Inc.

client: OZONE COMMUNITY CORPORATION

Renewal of HYSTERIC GLAMOUR Website
We especially focused on the three of the contents, LOOK BOOK, MOVIE and TABLOID. LOOK BOOK provides the images of the latest collection. You can zoom in and out to view both details and overall look of the clothes. We created the MOVIE content in a fashion that allowed to watch all the previous videos in one page. Lastly, you can check the latest information about HYSTERIC GLAMOUR such as hot topic and the new lines of products on TABLOID. We are certain that with this website will entertain the higher information quality and enhance the attractiveness of HYSTERIC GLAMOUR.

HYSTERIC GLAMOURのブランドサイト・リニューアル
最新コレクションのスタイルを簡単な操作で、直感的に全身~寄りの画像を楽しめる「LOOKBOOK」、撮りためてきた動画コンテンツをアーカイブ化した「MOVIE」、新製品からオススメの情報まで多角的にブランドからの最新情報が公開される「TABLOID」等、これまでHYSTERIC GLAMOURが大切に扱ってきたコンテンツをさらに上質で魅力的な印象とし、発信性の高いサイト構成にてリニューアルいたしました。

hys_web_1

print

BOCUSE D’OR, ASIA PACIFIC 2014 : Menu for TEAM JAPAN (Asia Winner)

July 01, 2015

BOCUSE D’OR, ASIA PACIFIC 2014 :
Menu for TEAM JAPAN (Asia Winner)

(art direction and design)
ボキューズドール・アジア大会 2014: 日本代表メニュー(アジア優勝)


design concept :
WA / 和 + MOON / 月


credit :
creative direction: JTQ Inc.
art direction and design: shun kawakami, artless Inc.
design: nao nozawa, artless Inc.
photo: kenichi yamaguchi
client: Maison de Gill Ashiya


Menu:

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* philosophy of artless Inc.

brand design strategy

June 21, 2015

brand design strategy :

Quantitative クォンティティー/数量的価値
+ Financial value 経済的価値
+ Functional value 機能的価値
+
Qualitative  クオリティ/質量的価値 → * Premium value
+ Identity value 独自性/思想/哲学
+ Meaningful value 意義/目的
+ Artistic value 芸術的価値/美術的価値

= Brand value ビジネス&ブランド価値

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