website

HYSTERIC GLAMOUR : brand site renewal

July 03, 2015

HYSTERIC GLAMOUR: brand site renewal
(planing, art direction & design, programming)
http://www.hystericglamour.jp/

credit :

creative direction: artless Inc.

planning, creative direction: shun kawakami, artless Inc.

project management: satoko tanaka, artless Inc.

art direction, web design: keigo anan, logram Inc.

programming: yusuke kumagai, logram Inc.

client: OZONE COMMUNITY CORPORATION

Renewal of HYSTERIC GLAMOUR Website
We especially focused on the three of the contents, LOOK BOOK, MOVIE and TABLOID. LOOK BOOK provides the images of the latest collection. You can zoom in and out to view both details and overall look of the clothes. We created the MOVIE content in a fashion that allowed to watch all the previous videos in one page. Lastly, you can check the latest information about HYSTERIC GLAMOUR such as hot topic and the new lines of products on TABLOID. We are certain that with this website will entertain the higher information quality and enhance the attractiveness of HYSTERIC GLAMOUR.

HYSTERIC GLAMOURのブランドサイト・リニューアル
最新コレクションのスタイルを簡単な操作で、直感的に全身~寄りの画像を楽しめる「LOOKBOOK」、撮りためてきた動画コンテンツをアーカイブ化した「MOVIE」、新製品からオススメの情報まで多角的にブランドからの最新情報が公開される「TABLOID」等、これまでHYSTERIC GLAMOURが大切に扱ってきたコンテンツをさらに上質で魅力的な印象とし、発信性の高いサイト構成にてリニューアルいたしました。

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BOCUSE D’OR, ASIA PACIFIC 2014 : Menu for TEAM JAPAN (Asia Winner)

July 01, 2015

BOCUSE D’OR, ASIA PACIFIC 2014 :
Menu for TEAM JAPAN (Asia Winner)

(art direction and design)
ボキューズドール・アジア大会 2014: 日本代表メニュー(アジア優勝)


design concept :
WA / 和 + MOON / 月


credit :
creative direction: JTQ Inc.
art direction and design: shun kawakami, artless Inc.
design: nao nozawa, artless Inc.
photo: kenichi yamaguchi
client: Maison de Gill Ashiya


Menu:

tjht1001tjht1002tjht1003tjht1004tjht1005tjht1006tjht1007tjht1008tjht1009tjht1010tjht1011tjht1012tjht1013

* philosophy of artless Inc.

brand design strategy

June 21, 2015

brand design strategy :

Quantitative クォンティティー/数量的価値
+ Financial value 経済的価値
+ Functional value 機能的価値
+
Qualitative  クオリティ/質量的価値 → * Premium value
+ Identity value 独自性/思想/哲学
+ Meaningful value 意義/目的
+ Artistic value 芸術的価値/美術的価値

= Brand value ビジネス&ブランド価値

installation & interior

display design for Roppongi Hills Club

June 01, 2015

Roppongi Hills Club:
Italian restaurant “la cucina” – Display design

display design

credit :
creative direction: artless Inc.
art direction: shun kawakami, artless Inc.
graphic design: nao nozawa, artless Inc.

display stylist: miho kawakami
photographer: yuu kawakami
client: Roppongi Hills Club

Display design for La Cucina, an Italian restaurant in Roppongi Hills Club. With the aim of welcoming guests, a display corner featuring a shop sign and special products was made using organic materials such as wood and cork.

六本木ヒルズクラブのイタリアンレストラン「la cucina」のゲストをお出迎えするためのディスプレイデザイン。木やコルクといったオーガニックな素材を多用し、店名サインとこだわりの商品ディスプレイのコーナーを制作しました。

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branding & identity

graphic design for Roppongi Hills Club

June 01, 2015

Roppongi Hills Club:
club information brochure / under 40 special card

graphic design

credit :
creative direction: artless Inc.
art direction: shun kawakami, artless Inc.
graphic design: nao nozawa, artless Inc.

photographer: yuu kawakami
client: Roppongi Hills Club

Brochure and ‘Under 40’ recruitment card design for Roppongi Hills Club, a members-only club located in Roppongi Hills Mori Tower. With its elegant design and clean layout, we designed the brochure to reflect the exclusivity and luxuriousness of the club. To entice people who are under the age of 40 to become a member, the recruitment card was playfully designed around the motif of ’40’.

六本木ヒルズ森タワーにある会員制クラブ・六本木ヒルズクラブのブローシャと40歳以下の会員(under 40)を募るカードのデザイン。ブローシャはクラブの格式を表したシックで上品なデザインと情報が分かりやすいレイアウト、募集カードは数字「40」をモチーフにした遊び心のあるデザインを取り入れました。

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