grand cinema sunshine

design-led branding :
brand visual design, logo & visual identity, & signage design


branding & management: artless inc.
creative direction & art direction: shun kawakami, artless inc.
art direction & design: kazuki kaneko, artless inc.
design: shinsaku iwatachi, artless inc.
project management: asami kinoshita, artless inc.
signage photography: yuu kawakami, artless inc.
client: Cinema Sunshine Co., Ltd.

We were in charge of the comprehensive brand design for grand cinema sunshine, a 12-screen cinema complex in Ikebukuro, Tokyo. Our scope spanned from the logo design and visual identity, to the signage and way-finding system.

Responding to the concept of “Welcoming movie fans with open arms” and the state-of-the-art technology used in the cinema, we created a striking way-finding system that illuminates the spaces of the cinema. To create a playful and approachable atmosphere, lowercase italic typography is used in both the logo and signs. Every detail was carefully considered, from the pictograms that incorporate the forms of the typeface, the carpet pattern in the theaters, to the seat indicators and signages in each area. Gold and black that evoke the golden age of cinema, were chosen as the brand colors and used throughout the design.

The chandelier “Light Sculpture” in the entrance lobby on the 4th floor and the large-scale LED display “Motion Ceiling” on the 12th floor were created by the visual design studio WOW.

artlessは、池袋の12スクリーンの大型シネマコンプレックス「グランドシネマサンシャイン」のロゴをはじめとした、V.I.の構築からブランド体験を演出するサインデザインまで、包括的なBrand Visual Designを手がけました。


同館の4階エントランスロビーのシャンデリア「Light Sculpture」と、12階の巨大LEDディスプレイ「Motion Ceiling」の演出はビジュアルデザインスタジオWOWが手がけております。