由縁 札幌

brand visual design:
creative & art direction, logo & visual identity,
graphic design & signage design

branding & management: artless Inc.
creative direction & art direction: shun kawakami
design: ayako shien
assistant design: yafa koseko, artless inc. , hisako mori + misato taniguchi, ahd osaka
project management: ken aoki + moeko tamakawa
signage & item photography: yuu kawakami
client: UDS Ltd.



We were in charge of branding and art direction for “ONSEN RYOKAN yuen sapporo”, a ryokan-style hotel that opened its doors in July 2020 in Sapporo. We worked in close collaboration with UDS, the creative director, architect, and interior designer of the hotel.

As an expression of the hotel’s “modern ryokan” concept, we created a family crest inspired logo as part of our approach in harmonizing Japanese elements with modern expression. The “thread” in the logo symbolizes a space that brings people together and the intimate connections that form as a result. The “thread” is utilized as a key visual element throughout the design from the signage to stationaries and room amenities.

Following the opening of “ONSEN RYOKAN yuen shinjuku” in May 2019, “ONSEN RYOKAN yuen sapporo” incorporates materials and textures unique to Hokkaido into its interior design. Likewise, in our designs we used white and grey inspired by snow, rime ice, and Ural Owls to channel the color of Hokkaido while expressing the essential ryokan experience.

Artworks by Hokkaido-based artists are integrated into the interior design of the hotel—creating an immersive experience. We welcome all to visit and be immersed in the unique Hokkaido experience at “ONSEN RYOKAN yuen sapporo”.

artless Inc. は2020 年7月、札幌にオープンした「ONSEN RYOKAN 由縁 札幌」において、クリエイティブディレクション・建築インテリアデザインを担当したUDS 株式会社と共に、ブランディング及びアートディレクションを担当いたしました。


2019 年5 月にオープンした「ONSEN RYOKAN 由縁 新宿」に続き、2店舗目となる「ONSEN RYOKAN 由縁 札幌」では、北海道ならではの素材を使ったインテリアに合わせ、雪/霧氷/蝦夷梟をイメージした、ホワイト/グレーのカラーを使い、「旅館らしさ」の中に北海道の色彩を感じられるブランドデザインに仕上げました。

お近くにお越しの際は、「由縁 札幌」の世界観をご体感いただけますと幸いです。