branding & identity

branding for THE CONRAN SHOP

December 20, 2016

THE CONRAN SHOP / CATALOGUE 2016 Christmas
branding + photo direction

credit:
creative direction: shun kawakami, artless Inc.
art direction & design: nao nozawa, artless Inc.
design: shinsaku iwatachi, artless Inc.
photographer: yuu kawakami
client: Conran Shop Japan Ltd.

We were in charge of styling and photo direction as well as graphic design for THE CONRAN SHOP’s 2016 Christmas catalogue. In collaborating with an illustrator, we were able to create a catalogue that is playful and builds anticipation for the Christmas season.

Since autumn of 2015, we have been in charge of styling and photo direction as well as the graphic design for THE CONRAN SHOP shop cards and catalogues.

THE CONRAN SHOP is a retail brand from London that specializes in furniture and home accessories with cutting-edge designs. With several stores in the country, its unique and quality products has made it one of the most highly regarded retails stores in Japan.
In the summer of 2015, coinciding with the brand’s founder Terrence Conran passing the mantle of brand director to his son and fashion designer Jasper Conran, we were reached out to realize the companies shifting brand focus and image.

Please look forward to upcoming designs from THE CONRAN SHOP.

「THE CONRAN SHOP」の2016年クリスマスカタログのスタイリング・フォトディレクション及びグラフィックデザインを担当いたしました。クリスマスの期待感をあおるような遊び心のあるイラストとのコラボレーション・ワークとなっています。

artlessは2015年秋より、「THE CONRAN SHOP」のショップカード・カタログのスタイリング・フォトディレクション及びグラフィックデザインを担当しています。

「THE CONRAN SHOP」は、ロンドン発祥のデザインクオリティの高い家具・雑貨を扱う、国内でも人気のブランドです。2015年夏、ブランドディレクターが創設者であるテレンス・コンランから息子でファッションデザイナーのジャスパー・コンランに移行したことをきっかけに、変化していくブランドイメージを表現するため、弊社にお声がけいただきました。

ぜひ今後も「THE CONRAN SHOP」のデザインにご期待ください。

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branding & identity

design for hotel kanra kyoto

December 15, 2016

hotel kanra kyoto
V.I. + sign design
http://hotelkanra.jp/

credit :
produce, brand concept, architecture and interior design: UDS Ltd.
creative direction and art direction: shun kawakami, artless Inc.
art direction and design: kazuki kaneko, artless Inc.

design: shinsaku iwatachi, artless Inc.
symbol design: emmi narasaki, Styledesignworks
photographer: yuu kawakami, artless Inc.
client: hotel kanra kyoto, UDS Ltd.

With the reopening of ‘hotel kanra kyoto’ in October 2016, artless Inc. was in charge of creating the visual identity as well as  the signage system of the hotel.

The design tenet for this project was ‘Kirei-sabi’, an aesthetic sense and philosophy of Kyoto/Japan, which was realised through the logotype, typography, pictograms, and the tastefully weathered color scheme of coal black and copper red that were used in the signage and print materials.

While elements of traditional Japanese culture are present in all levels of the design, to meet demands of a growing inbound market in Kyoto, all written materials are in both Japanese and English. Our goal for this project was to build a new brand image of ‘hotel kanra kyoto’ that is international in scope with a Japanese essence.

artless Inc.は、2016年10月に「ホテル カンラ 京都」がリニューアルオープンするにあたり、V.I. 及び サインデザインのリニューアルを担当させていただきました。

日本及び京都の持つ美意識と上質な佇まい、そして、デザインコードを「綺麗さび」とし、ロゴタイプ、基本書体/アイコン、少しエイジングのかかった漆黒・銅赤色をサインや印刷物に採用する等、ブランドカラーを設定。日本の伝統文化を感じられる要素を各所に散りばめながら、増え続けるインバウンド需要に対応するためにも英語と日本語のバイリンガル表記とし、インターナショナルなトーンアンドマナーで新しいhotel kanra kyotoのブランドイメージの構築を目指したプロジェクトです。

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branding & identity

branding for THE CONRAN SHOP

November 11, 2016

THE CONRAN SHOP / CATALOGUE 2016 AW
branding

credit:
creative direction: shun kawakami, artless Inc.
art direction & design: nao nozawa, artless Inc.
design: shinsaku iwatachi, artless Inc.
photographer: yuu kawakami
client: Conran Shop Japan Ltd.

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branding & identity

branding for THE CONRAN SHOP

November 04, 2016

THE CONRAN SHOP / CATALOGUE + SHOP CARD
branding + photo direction

credit:
creative direction: shun kawakami, artless Inc.
planning, art direction: shun kawakami, artless Inc.

art direction & design: nao nozawa, artless Inc.
design: shinsaku iwatachi, artless Inc.
photographer: yoshihiro makino, W inc. + yuu kawakami, artless Inc.
coordinate: W inc.
styling: Conran Shop Japan Ltd. + shun kawakami + nao nozawa, artless Inc.
client: Conran Shop Japan Ltd.

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print

catalogue design for STRASBURGO

November 04, 2016

STRASBURGO / MONTHLY CATALOGUE 2016
art direction + graphic design
http://strasburgo.co.jp/

credit:
creative direction: shun kawakami, artless Inc.
art direction & design: nao nozawa, artless Inc.
item photo: yuu kawakami
client: LIDEA & CO.,LTD

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