branding & identity

design for hotel kanra kyoto

December 15, 2016

hotel kanra kyoto
V.I. + sign design
http://hotelkanra.jp/

credit :
produce, brand concept, architecture and interior design: UDS Ltd.
creative direction and art direction: shun kawakami, artless Inc.
art direction and design: kazuki kaneko, artless Inc.

design: shinsaku iwatachi, artless Inc.
symbol design: emmi narasaki, Styledesignworks
photographer: yuu kawakami, artless Inc.
client: hotel kanra kyoto, UDS Ltd.

With the reopening of ‘hotel kanra kyoto’ in October 2016, artless Inc. was in charge of creating the visual identity as well as  the signage system of the hotel.

The design tenet for this project was ‘Kirei-sabi’, an aesthetic sense and philosophy of Kyoto/Japan, which was realised through the logotype, typography, pictograms, and the tastefully weathered color scheme of coal black and copper red that were used in the signage and print materials.

While elements of traditional Japanese culture are present in all levels of the design, to meet demands of a growing inbound market in Kyoto, all written materials are in both Japanese and English. Our goal for this project was to build a new brand image of ‘hotel kanra kyoto’ that is international in scope with a Japanese essence.

artless Inc.は、2016年10月に「ホテル カンラ 京都」がリニューアルオープンするにあたり、V.I. 及び サインデザインのリニューアルを担当させていただきました。

日本及び京都の持つ美意識と上質な佇まい、そして、デザインコードを「綺麗さび」とし、ロゴタイプ、基本書体/アイコン、少しエイジングのかかった漆黒・銅赤色をサインや印刷物に採用する等、ブランドカラーを設定。日本の伝統文化を感じられる要素を各所に散りばめながら、増え続けるインバウンド需要に対応するためにも英語と日本語のバイリンガル表記とし、インターナショナルなトーンアンドマナーで新しいhotel kanra kyotoのブランドイメージの構築を目指したプロジェクトです。

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branding & identity

branding for THE CONRAN SHOP

November 11, 2016

THE CONRAN SHOP / CATALOGUE 2016 AW
branding

credit:
creative direction: shun kawakami, artless Inc.
art direction & design: nao nozawa, artless Inc.
design: shinsaku iwatachi, artless Inc.
photographer: yuu kawakami
client: Conran Shop Japan Ltd.

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branding & identity

branding for THE CONRAN SHOP

November 04, 2016

THE CONRAN SHOP / CATALOGUE + SHOP CARD
branding + photo direction

credit:
creative direction: shun kawakami, artless Inc.
planning, art direction: shun kawakami, artless Inc.

art direction & design: nao nozawa, artless Inc.
design: shinsaku iwatachi, artless Inc.
photographer: yoshihiro makino, W inc. + yuu kawakami, artless Inc.
coordinate: W inc.
styling: Conran Shop Japan Ltd. + shun kawakami + nao nozawa, artless Inc.
client: Conran Shop Japan Ltd.

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print

catalogue design for STRASBURGO

November 04, 2016

STRASBURGO / MONTHLY CATALOGUE 2016
art direction + graphic design
http://strasburgo.co.jp/

credit:
creative direction: shun kawakami, artless Inc.
art direction & design: nao nozawa, artless Inc.
item photo: yuu kawakami
client: LIDEA & CO.,LTD

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print

book design for STRASBURGO

November 04, 2016

STRASBURGO / Order Book
art direction + graphic design
http://strasburgo.co.jp/

credit:
creative direction: shun kawakami, artless Inc.
aer direction & design: nao nozawa, artless Inc.
photographer: yuu kawakami
client: LIDEA & CO.,LTD

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