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book design for STRASBURGO

November 04, 2016

STRASBURGO / Order Book
art direction + graphic design
http://strasburgo.co.jp/

credit:
creative direction: shun kawakami, artless Inc.
aer direction & design: nao nozawa, artless Inc.
photographer: yuu kawakami
client: LIDEA & CO.,LTD

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catalogue design for STRASBURGO

November 04, 2016

STRASBURGO / SEASON CATALOGUE 2016 AW
art direction + graphic design
http://strasburgo.co.jp/

credit:
creative direction: shun kawakami, artless Inc.
art direction & design: nao nozawa, artless Inc.
men’s stylist: masayuki sakurai
women’s stylist: miyuki uesugi
photographer: akinori ito
item photo: yuu kawakami
client: LIDEA & CO.,LTD

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installation & interior

direction for UZUMASA EDO SAKABA

September 30, 2016

UZUMASA EDO SAKABA / movie and space installation 
produce + artist curation + art direction

credit:
creative direction and produce: artless Inc.
art direction and design: shun kawakami + kazuki kaneko, artless Inc.

flower art: takayuki tanaka, united flowers
motion graphics: EDP graphic works
photography: yuu kawakami, artless Inc.

suibokuga: shoh yoshida
calligraphy: yuuna okanishi
sound design: JEMAPUR
ceramic art: hirotsugu ogawa
agency: ryo kagami, dentsu Inc. + takuhei matsuura, secai Inc.

client: Toei Company, ltd.

Uzumasa Edo Sakaba: Bakumatsu Summer Festival is a summer nights festival held in Uzumasa’s Toei Kyoto Studio Park,
where guests can enjoy Kyoto’s traditional performances while tasting local sake and foods; all in a meticulously crafted Edo period setting.In commemoration of the 300th anniversary of the birth of Ito Jakuchu, we produced, curated, and art directed an installation and motion graphic piece based on the theme of Jakuchu and flowers.

Tanaka Takayuki, a highly recognised flower artist who is active both in his home country and abroad, was deeply affected by Jakuchu’s works and had been creating flower art as an homage to the esteemed artist. The photographs that he took of his artworks as a record of his artistic journey, were used to create the motion graphic piece.The motion graphic was created by EDP graphic works; a studio based in Shibuya, Daikanyama and Fukuoka, that has created various films and motion graphic works for television shows and commercials.The Suibokuga(Japanese ink painting) featured in the opening of the video was created by Syoh Yoshida, a Kyoto based artist whose artwork had been featured in many galleries in Japan and overseas, including an exhibition in New York. The title was done by award winning calligrapher Yuuna Okanishi. The music was composed by JEMAPUR, a musician who has been at the forefront of the electronic music scene, and rakuyaki-ware artist Hirotsugu Ogawa created the rakuyaki flower vase that works in synergy with the motion graphic to create the singular atmosphere of the space.

In collaborating with eclectic artists and creators from various fields, we were able to create a space that invokes Jakuchu and the uniquely Japanese notions of ‘wabi-sabi’ as filtered through a modern lens.

京都・太秦にある東映映画村にて開催された、「幕末」をテーマに京都の伝統芸能、地酒・食事が楽しめるイベント「太秦 江戸酒場 ~幕末・夏祭り~」。伊藤若冲の生誕300年を記念して、「若冲と華」をコンセプトとした映像および空間インスタレーションを開催し、artlessはプロデュース、キュレーションおよびアートディレクションを行いました。

国内外を問わず、空間装飾から広告、アートプロジェクトまで多岐に渡り活躍しているフラワーアーティスト・田中孝幸が、若冲の作品に感銘を受け、彼へのオマージュとしてフラワーアートを制作し、撮りためてきた写真を映像作品へと昇華させています。映像デザインは、渋谷、代官山、福岡を拠点に、TV&映画のオープニングタイトルやコマーシャルムービーを中心に、さまざまなモーショングラフィック作品を世に送り出しているEDP graphic works が担当。また、オープニングの水墨画はNYで作品展示を行うなど海外でも活躍している吉田翔、題字は国内外で数多くの賞を受賞している書道家の岡西佑奈。
音楽はエレクトロニック・ミュージックの最前線を行くJEMAPUR、さらに映像とともに美しい空間を演出する楽焼の花器は樂焼作家の小川裕嗣が制作しています。

気鋭のアーティストやクリエイター達とコラボレーションし、映像のみでなく、インスタレーションとしての空間の設えにもこだわり、現代の手法で若冲の面影とともに、日本の「侘び」「寂び」を感じられる佇まいを表現いたしました。

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branding & identity

brand design for Aqua sports & spa

September 06, 2016

Aqua sports & spa
branding + total design
http://www.aquasportsspa.com/

credit :
creative direction: artless Inc.
planning, art direction: shun kawakami, artless Inc.

project management: satoko tanaka, artless Inc.

design: nao nozawa + koyuki inagaki, artless Inc.
logo design: leonie aiko, artless Inc.
assistant design: shinsaku iwatachi + miikka toiviainen + stefano cometta + kentaro sugiyama, artless Inc.

aqua cafe assistant design: takeshi kawada, kotenhits.
web design: kazuki kaneko + koyuki inagaki + kentaro sugiyama, artless Inc.
programming: adrien dufond, artless interactive
photographer: yuu kawakami, artless Inc.
bgm, sound logo: hiroki saitoh
interior design: ILYA Corporation, Seshimo Architects
architecture: COE Architecture International
landscape and lighting design: sola associates
client: The Sports Connection Inc.

We were assigned to be in charge of branding and design consultation for Aqua sports & spa, a members-only sports club which opened in June 2016 after renovation.

Aqua sports & spa is a members-only sports club located in the serene district of Setagaya. To support the active lifestyle of members and their families, the club provides various activities including fitness, recreation, business and relaxation.

As their facility was going under renovation, the brand took an identity revamp, which included renaming, redesigning the logo and visual identity, and artless Inc. was engaged to take part in branding and design consultation.

Our responsibilities widely spanned from designing the logo, stationeries, ephemerals, collaterals such as amenities and giveaway items, website, wayfinding signs and sound design that speaks of the brand at the entrance lobby. We also gave consultation for staff uniforms and shoe designs. Visitors are able to discover our design ideas in every detail across the facility, such as parking lots, gym mattress and instruction manuals for massage chairs.

Inspired from their name ‘Aqua’, the brand colour palette is set as white and blue. The tagline ‘Hydrate your life’ and our minimal, sophisticated design are a display of the brand’s message for the club members.

What we aimed to achieve with the project is to create a balance of sophistication and minimalism, with a belief that it would appeal to a wide range of audience.

20166月、リニューアルオープンした会員制クラブ「Aqua sports & spa」のブランディング及びデザインコンサルティングを行いました。

世田谷区・瀬田の閑静な住宅地に位置する「Aqua sports & spa」は、ジム・プール・温泉・スパ・カフェ・ラウンジを併設したライフスタイル提供型の会員制クラブです。施設の建替えに伴い、ネーミング・ロゴ・ビジュアルデザインを一新することとなり、artlessはブランド再構築のためのブランディング、デザインコンサルティングを担当いたしました。

約2年間かけて定期的なミーティングやブレーンストーミングを行い、ブランドロゴからステーショナリー、プロダクト、ウェブサイト、館内のサイン、プレス用キットのデザイン、ブランドをイメージさせるエントランスBGMのサウンドデザイン、さらにはスタッフユニフォームやシューズデザインのコンサルティングまで携わっています。駐車場の区画ラインやジム床のグラフィックデザイン、プールのコースサイン、マッサージチェアの説明書まで、あらゆるビジュアルをデザインし、細部へのこだわりも随所に感じていただけます。

施設名の「Aqua=水」をテーマに白と青を基調としたビジュアルコード、施設のコンセプトを表現した”Hydrate your life”のタグラインをベースに、会員制クラブの上質感とミニマルでありながら、施設からのお客様への想いをメッセージ性のあるデザインで表現しています。この上質さとミニマルさのバランスが幅広いターゲットに受け入れられることを意識した、リブランディング・プロジェクトです。

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branding & identity

artless craft tea & coffee

August 26, 2016

artless craft tea & coffee

credit:
planning, art direction, graphic and interior design, artwork: shun kawakami, artless Inc.

construction and design: kogazo architects
graphic and web design: shinsaku iwatachi, artless Inc.
web programming: adrien dufond, artless interactive
photography: yuu kawakami, artless Inc.

artless craft tea & coffee is a coffee stand produced, designed, and managed by artless Inc. Located in the beating heart of Harajuku, the stand doubles as our second office in Tokyo.

With a focus on the word craft, we provide single origin coffees from small independent farms, known as micro-lots or micro-mills. From the illustrious lives of the farmers to the manufacturing and distributing process, each coffee has a unique story to tell. Through a carefully calibrated hand dripping process, we deliver these stories one cup at a time. 

Our roasted Japanese teas are brewed using organic and pesticide-free tea leaves, harvested by hand in small-scale farms. The tea leaves are delicately roasted and prepared in a Tokoname ware tea pot made by some of the finest craftsman in Japan. Every care is made to ensure that the essence of the leaves are distilled in every single drop.

In addition, we provide an option of adding fresh organic milk to soften and further enrich the coffee or tea. 

Designed as a modern take on the Japanese tea room, the space uses untreated larch plywood(sheet material manufactured from thin layers of wood ), often used in architecture, as a key design element. With a small furnace for the tea-kettle cut out of the counter-top(a five meter wide slab of metal), the space embodies the uniquely Japanese notions of wabisabi and incomplete beauty, while articulating a refined modern aesthetic. 

From the tea strainer by Kanaami-tsuji Kyoto, to the tea canister by Kaikaido, Asahiyaki teapot from Uji, and Hakuraku vases by Ogawa Hirotsugu(eldest son of Ogawa Chouraku); an equal amount of care was taken in the selection of the tools with a focus on honouring the ever-evolving handicrafts of Japan. 

The minimalist ambient music plays a key role in crafting the refined atmosphere of the space. In collaboration with sound artists, we have designed a dedicated soundtrack that compliments and builds upon the identity of our brand.

Much like the finest tea rooms, we take great care in ensuring that every detail, from the tools used by the baristas to the intangible ambience, is designed to create a singular space.

artless craft tea & coffee aims to synthesise the unique aesthetics of Japan, with the emerging trend of artisanal crafted goods. 

artless craft tea & coffee は、artless Inc.がトータルプロデュース・運営する、オフィスを併設した東京・裏原宿のコーヒースタンドです。

「クラフト」という言葉にフォーカスし、コーヒーはマイクロミルやマイクロロットと呼ばれる小規模農園から、国や風土、生産背景や生産方法などのストーリーあふれる「シングルオリジンコーヒー」を一杯ずつ、丁寧にハンドドリップで提供します。

「焙じ茶」も同じく小規模農園で有機や無農薬で人の手で丁寧に育てられたクラフトな焙じ茶を、常滑焼の急須で、うまみが凝縮される最後の一滴まで丁寧に淹れます。また、深い味わいオーガニックミルク(有機牛乳)による、コーヒー及び焙じ茶とミルクの組み合わせたまろやかな一杯もご用意しています。

空間は「現代の茶室」をデザインコンセプトとし、建築構造用面材で使用されるラーチ合板(構造用のマツなど樹を薄くスライスして張合わせ、パネル状にしたもの)をそのまま意匠としたデザイン、幅5mの一枚鉄板のカウンターに炉をきり、「侘び寂び」そして「未完の美」という日本独自の美意識をベースに現代的なデザイン表現を行いました。

使用する道具も、京都 金網辻の茶こし、開化堂の茶筒、宇治/朝日焼の急須、樂焼/三代目小川長樂の長男・小川裕嗣氏の白樂の茶碗や花器など、進化し続ける日本の伝統工芸品。店内に流れるBGMは、ブランドコンセプトに沿ったミニマルで上質なサウンド。音楽も空間デザインの一つの要素として、音楽家とのコラボレーションによるオリジナルのサウンドデザインを行いました。

artless craft tea & coffee は、茶道のように道具や空間の気配にまで細部へのこだわりと配慮を大切にしています。日本の独自の美意識を再解釈し、現代のトレンドやサードウェーブとの融合を模索する新しいスタイルのブランドです。

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