branding & identity

branding for ABAHOUSE

October 26, 2018

branding for ABAHOUSE
branding

credit:
branding: artless Inc.
creative & art direction: shun kawakami, artless Inc.
art direction & graphic design: nao nozawa, artless Inc.
graphic design: ryota iwamatsu, artless Inc.
product photography: yuu kawakami, artless Inc.
client: ABAHOUSE international

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We were in charge of creating the visual identity for ABAHOUSE to accompany the fashion brand’s renewal.

As a new branding scheme, our approach was to create a visual identity based on the design tenets of “contemporary” and “basic”. To ensure a level of quality and consistency throughout all items, we created a design system where the refined, modern, and basic logotype is always aligned to the bottom.

The flagship store in Omotesando, Tokyo has been renovated with the new visual identity, marking a new beginning for the brand.
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ファッションブランドABAHOUSEのリニューアルに伴うVIデザインを担当しました。

Abahouse の新しいブランディングとして、コンテンポラリー、そして、ベーシックというデザインコードでV.I.の構築を試みました。 繊細かつモダンでベーシックなロゴタイプ、ロゴ位置を常にボトムフィットさせるというデザインルールを設け、全てのアイテムにクオリティを浸透させるデザイン設計をしています。

旗艦店である東京・表参道の店舗はサインをふくめ改装し、このブランディングで新たなスタートをきっており、今後全国の店舗で展開される予定です。

 

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* about us (company Information)

client list

October 15, 2018


Abahouse International
Adobe Japan
AKQA (UK)
Apple Japan
ASAHI WOODTEC CORPORATION
Audi Japan
Avex Trax
B&B Italia
Barneys NewYork
Beacon Communication, Inc.
Bolan Group Ltd. (Italia)
Bridgestone Corporation
Bvlgari
Cartier
CCC
Central China (China)
Chateau Pesquie (France)
Cosmo Communications, Inc.
D.Brain Co.,Ltd.
DDB Japan
Dentsu Inc.
Designart Tokyo
Docomo
Doutor Coffee
Fast Retailing Co.,Ltd
Ford Japan
Four Seasons Hotel
FTC Skateboarding (SF/US)
Google Japan
Hakuhodo Inc.
Heiwa Paper
Herman Miller Inc.
Roppongi Hills Club
Hong Kong Design Centre (Hong Kong)
IdN magazine
ISETAN Co.,ltd.
ISSEY MIYAKE Inc.
JAGDA: Japan Graphic Designer Association, Inc.
Jiyujin
JL design (Taipei)
JVC Entertainment Networks, Inc.
JWT Japan
Levi Strauss Japan K.K.
Mackintosh Japan
Mandarin Oriental Hotel Group
Mccann Erickson Japan Inc.
McCann Worldgroup Japan
Microsoft
Mitsubishi Estate Co.,Ltd.
Musuta Ltd. (Helsinki / Finland)
New Material Research Laboratory Co., Ltd.
New World Records
Nike Japan Corp.
Nikon Corporation
NTT Communications
NTT Urban Development Corporation
Orange and Partners Co.,Ltd.
Phaedo (China)
Plan do see
PMQ (Hong Kong)
Prime Minister of Japan Office
Sakakura Associates, Inc.
Shinkenchiku
Sony
Sony Music
Starbucks Japan
STRIPE int’l
Takami Holdings
Takeo Paper
Taro Horiuchi
The Conran Shop
Toto Ltd.
Toyota
UDS Ltd.
Urban Research
V&A: Victoria and Albert Museum (UK)
Volkswagen Japan
Waterford Wedgwood Japan
Wieden+Kennedy Tokyo
WOW Inc.
YCAM : Yamaguchi Center for Arts and Media
Yagi Tsusho Ltd.

etc…

branding & identity

branding & photo direction for koé 2018aw

October 03, 2018

branding & photo direction for koé 2018aw
branding + photo direction
https://www.koe.com/

credit:
branding & design consulting : artless Inc.
creative & art direction: shun kawakami, artless Inc.
art direction & design: kazuki kaneko, artless Inc.
project management: asami kinoshita, ken aoki, artless Inc.
photography: yoshihiro makino, W Inc.
photo retouch: mayumi yamamoto
hair & make up: mika furukawa, mash creative
client: STRIPE INTERNATIONAL INC.

Yoshihiro Makino
http://www.yoshimakino.us
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We have been in charge of branding and art direction of the key visuals for fashion brand “koé”. For their 2018 AW collection, we collaborated with LA-based photographer Yoshihiro Makino to capture koé’s ethical ethos and express the brand atmosphere.
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artlessは「koé」のブランディングおよびキービジュアルのアートディレクションを行なっています。2018年AWは、koéのブランドコンセプトである「エシカル」をテーマに、LAを拠点とするフォトグラファー・Yoshihiro Makino 氏とのコラボレーションによってブランド・アトモスフィアを表現しました。

 

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artwork

solo art exhibition by shun kawakami

August 29, 2018

traditional contemporary by shun kawakami
at Phaédo Gallery

solo art exhibition
https://www.phaedostudios.com


A solo exhibition “traditional contemporary” by artist Shun Kawakami was on show at the Phaédo Gallery, Shanghai in February 2018. Through the use of modern printing technologies and calligraphy combined with traditional materials like gold and silver foils, while embracing the imperfections of digital printing as “wabi-sabi”; he pursues to make works that express traditional Japanese aesthetics through the language of modern design.

Phaédo Gallery is an art gallery created by Phaédo, an aesthetic brand based in China which artless Inc. was in charge of branding and V.I. Antwerp Royal Academy of Fine Arts graduate Zhu Zhu is the designer of the brand as well as the director of the gallery. Although located in a central district in Shanghai, the gallery consisting of four rooms and a garden with a tea room for guests is like a secret hideout with a serene and meditative atmosphere.


2018年2月、アーティスト・川上シュンは上海のPhaédo Gallery にて個展「traditional contemporary」を開催いたしました。モノクロームの特殊印刷とカリグラフィーを織り交ぜた金箔・銀箔の作品をメインに、人為的でない掠れや経年劣化を「侘び寂び」の美の要素としてとりいれ、伝統と現代を融合させる作品を追求しています。

「Phaédo Gallery」は、artless Inc.がブランディングおよびV.I.を担当したブランド「Phaédo」が運営するアートギャラリーです。インテリア、ファッション、アート作品までを手がけるブランド「Phaédo」は、アントワープ王立芸術アカデミーでファッションデザインを学んだ Zhu Zhuがデザイナーを務め、同ギャラリーのディレクションも行っています。上海の中心部にありながら、4つの部屋と庭園、そして来廊者をもてなす茶室を構える「Phaédo Gallery」は、静かな佇まいの中に品格のあふれる空間となっています。


gallery info
address: No.129-1, WuKang Road, Xuhui District, Shanghai, China
hours: 13:00 – 19:00 (tues – sun) closed on mondays / reservations only

contact
wechat: Phaedo_official
email: feile@phaedostudios.com
brand site: www.phaedostudios.com

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branding & identity

branding & photo direction for koé 2018ss & 2017aw

July 02, 2018

branding & photo direction for koé 2018ss & 2017aw
branding + photo direction
https://www.koe.com/

credit:
2018SS
branding & design consulting : artless Inc.
creative & art direction: shun kawakami, artless Inc.
art direction & design: kazuki kaneko, artless Inc.
project management: asami kinoshita, ken aoki, artless Inc.
photography: kyohei matsuda, mash creative
hair & make up: mika furukawa, mash creative
botanical styling: nobuaki kawahara, REN
client: STRIPE INTERNATIONAL INC.

2017AW
branding & design consulting:  artless Inc.
creative & art direction: shun kawakami, artless Inc.
art direction & design: kazuki kaneko, artless Inc.
project management: asami kinoshita, artless Inc.
photography: yuji inagaki, W Inc.
interior styling: katsuya kubokawa
food styling: miho kawakami
hair styling: hiroki, W Inc.
make up: kazuko hayasaka, W Inc.
coordination: W Inc.
client: STRIPE INTERNATIONAL INC.

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Since 2017 we have been in charge of branding for lifestyle brand “koé” and art direction for the key visuals of each season. Through our work, we helped visualize the brand’s concept “new basic for new culture” and their ethical and neutral brand ethos.

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artlessは2017年より、ライフスタイルブランド「koé」の継続的なブランディングを担当し、各シーズンのキービジュアルのトータルディレクションを行なっています。新たなブランドコンセプト「New Basic For New Culture」のもと、エシカルでニュートラルなブランドの空気感をビジュアルで表現しています。

2018SS
koe_2018_summer

2017AW
_E7A1822
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_E7A1394
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